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Author: Neri Karra
Publisher: Routledge
ISBN: 1315458756
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Author: Neri Karra
Publisher: Routledge
ISBN: 1315458756
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.
Author: Michele M. Granger
Publisher:
ISBN: 9781501395451
Category : Clothing trade
Languages : en
Pages : 0
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Book Description
Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship- Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts. Introducing Fashion Entrepreneurship STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions ~Access images of sample forms ~Practice your skills with assignments tailored for each chapter ~Further your knowledge with templates for a business plan assessment and concept statement ~Redeeming the code inside this card will give you full access to the content previously contained on the DVD or CD packaged with this book This bundle includes Fashion Entrepreneurship 2nd Edition and Fashion Entrepreneurship STUDIO Access Card.
Author: Sandra Burke
Publisher: Fashion Design Series
ISBN: 9780987668318
Category : Clothing trade
Languages : en
Pages : 0
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Book Description
The chapters have been set out in a logical learning sequence to guide the student through small business management skills, together with self-explanatory worked examples and case studies.
Author: Keanan Duffty
Publisher: Laurence King Publishing
ISBN: 152942867X
Category : Business & Economics
Languages : en
Pages : 395
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Book Description
This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.
Author: Melissa G. Carr
Publisher: A&C Black
ISBN: 1609014936
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
Author: Dr. Gulbash Duggal
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
Author: Kathleen Fasanella
Publisher:
ISBN: 9780966320848
Category : Clothing trade
Languages : en
Pages : 229
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Book Description
Author: Fashionary
Publisher: Fashionary
ISBN: 9789887710974
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613082355
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale or establish their own online or traditional store. Our experts take them step by step from creating a business plan, to setting up a home workshop and office, exploring the market, managing finances, publicizing and advertising the business and much more. Industry professionals and practicing home-based business owners provide unique insights, tips and tricks to ensure success. This step-by-step guide gives aspiring entrepreneurs everything they need to know to turn their passion for fashion into a successful business.
Author: Nathan Williams
Publisher: Artisan
ISBN: 1579658245
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
In The Kinfolk Entrepreneur, author Nathan Williams introduces readers to 40 creative business owners around the globe, offering an inspiring, in-depth look behind the scenes of their lives and their companies. Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal. The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai). Readers will learn how today’s industry leaders handle both their successes and failures, achieve work-life balance, find motivation in the face of adversity, and so much more. (The book jacket was updated in May 2022; some customers may receive an earlier version of the jacket.)
