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Author: Nafees
Publisher:
ISBN: 9783953498940
Category :
Languages : en
Pages : 0
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Book Description
INTRODUCTION This study examines the family roles and social influence on purchase decision of household utility and lifestyle products. Family and family consumer behavior are, no doubt, complex areas compared to individual decision making. It may be that the reciprocal relationships among members of the family are far too complex to unravel into meaninglxil constructs. However, this does not mean that family behavior should forever remain out of the grasp of researchers. The biggest block to understanding families is a mindset that attempts to understand it from a perspective that has been developed for understanding individual behavior. The first step to overcoming the complexity of family decision making is to give up the individual and become concerned with only the family as the unit of analysis. Family has been anything but static. It has been witness to radical changes over the years and continues to surprise scholars in the discipline. It is a fertile domain offering researchers a continuous source of research. This study examines the family role and social influence in purchase decisions of household products.
Author: Nafees
Publisher:
ISBN: 9783953498940
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
INTRODUCTION This study examines the family roles and social influence on purchase decision of household utility and lifestyle products. Family and family consumer behavior are, no doubt, complex areas compared to individual decision making. It may be that the reciprocal relationships among members of the family are far too complex to unravel into meaninglxil constructs. However, this does not mean that family behavior should forever remain out of the grasp of researchers. The biggest block to understanding families is a mindset that attempts to understand it from a perspective that has been developed for understanding individual behavior. The first step to overcoming the complexity of family decision making is to give up the individual and become concerned with only the family as the unit of analysis. Family has been anything but static. It has been witness to radical changes over the years and continues to surprise scholars in the discipline. It is a fertile domain offering researchers a continuous source of research. This study examines the family role and social influence in purchase decisions of household products.
Author: Jagdish Sheth
Publisher: Marketing Classics Press
ISBN: 1613110456
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Author: John H. Scanzoni
Publisher:
ISBN:
Category : Families
Languages : en
Pages : 316
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Book Description
Author: Rizwan Raheem Ahmed
Publisher: GRIN Verlag
ISBN: 3668056897
Category : Business & Economics
Languages : en
Pages : 49
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Book Description
Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Author: Olga Sokolowski
Publisher: GRIN Verlag
ISBN: 3640979788
Category : Business & Economics
Languages : en
Pages : 41
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Book Description
Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Gdansk, course: Consumer Behaviour, language: English, abstract: Currently, the behaviour of consumers is changing more frequently than it was decades ago. What used to be "in" yesterday is "out" today. Identifying and understanding the subcon-scious triggers that are accountable for particular customer actions and reactions is a key fac-tor for enterprises when establishing efficient solutions. Being unaware to customer behaviour is not feasible. There are various influences on human behaviour. The decision-making proc-ess is affected by cultural and social factors, for example through the individual's family and friends. The childhood and the human's development has a crucial impact on personal deci-sion making process. Furthermore, it is affected by individual characteristics, e.g. age and lifestyle, as well as psychological factors, e.g. motivation, beliefs and attitudes. Examining complex relations of a variety of aspects, present at diverse stages, from arousal to decision, as well as from purchase to post-purchase experiences is vital in order to understand purchasing behaviour. For that reason, this essay intends to give a general overview on consumer behaviour and to point out the development and changes of consumer attitude over time. Concerning this matter, the consumer behaviour process with its general main stages will be discussed at first. As major power of influence within the purchasing process the environmental and personal fac-tors as well as the marketing mix will be highlighted especially. For clarifying the importance of further discussed theoretical models as well as illustrating its ubiquity an practical example of a day-to-day purchasing decision will be discussed. As a rounding up for the reader a conclusion will follow.
Author: Dr. M. Ganesh Babu
Publisher: Archers & Elevators Publishing House
ISBN: 9383241101
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: John Burnett
Publisher: State University of New York Oer Services
ISBN: 9781641760119
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Author: Rachel Oakley Hsiung
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 464
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Book Description
Author: Dr Sindura Bhargav
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Author: Prof. (Dr.) Shruti V. Joshi
Publisher: Thakur Publication Private Limited
ISBN: 9389863120
Category : Education
Languages : en
Pages : 260
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Book Description
Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
