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Author:
Publisher: Fairytale Marketing
ISBN: 0615249671
Category :
Languages : en
Pages : 84
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Book Description
Author:
Publisher: Fairytale Marketing
ISBN: 0615249671
Category :
Languages : en
Pages : 84
Get Book Here
Book Description
Author: D. J. McCord
Publisher:
ISBN: 9781736907900
Category :
Languages : en
Pages :
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Book Description
Take the stress out of crafting your marketing plan.A Marketing Fairy Tale takes you - step by EASY step - through the process of creating a simple, usable marketing plan. It takes the headache out of planning your marketing efforts, and puts the human element back in. This simple guidebook weaves a story about marketing, complete with an enterprising young entrepreneur and a host of magical beings. Each of these beings offers a little bit of knowledge and insight. This book is simple and fun enough that kids will love the story. With worksheets to fill out after each chapter, it is focused and informative enough to help you think about how you want your marketing to look, and what will bring you the most results.
Author: Pauline Greenhill
Publisher: Routledge
ISBN: 1317368797
Category : Social Science
Languages : en
Pages : 858
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Book Description
From Cinderella to comic con to colonialism and more, this companion provides readers with a comprehensive and current guide to the fantastic, uncanny, and wonderful worlds of the fairy tale across media and cultures. It offers a clear, detailed, and expansive overview of contemporary themes and issues throughout the intersections of the fields of fairy-tale studies, media studies, and cultural studies, addressing, among others, issues of reception, audience cultures, ideology, remediation, and adaptation. Examples and case studies are drawn from a wide range of pertinent disciplines and settings, providing thorough, accessible treatment of central topics and specific media from around the globe.
Author: Stephen Brown
Publisher: SAGE
ISBN: 1446232301
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.
Author: Jason Miller
Publisher: Strategic Advisor Board
ISBN:
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
This previously published book (May 2017) and international bestselling book was written by Jason Miller to inspire people to explore entrepreneurship. Jason has helped hundreds of people reclaim their comport zones in life. Jason spent twenty-three years in the military, so he didn’t just start out on top. He worked most of his life in the “employee mindset” but knew there had to be a better way. Jason has had the opportunity to be mentored by some of the best in the industry, which is how he took a business from making a few hundred dollars a day to thousands of dollars a day. Think of this book as Jason’s guide to business. Secrets that have worked for him to create a long-term and sustainable business on the internet. If you step outside your comfort zone, reclaim your life and become the CEO of your own destiny, then you will truly live your most optimal lifestyle. Are you in the 3% who will take the leap?
Author: Laura Hubner
Publisher: Springer
ISBN: 1137393475
Category : Performing Arts
Languages : en
Pages : 206
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Book Description
This book explores the idiosyncratic effects generated as fairytale and gothic horror join, clash or merge in cinema. Identifying long-held traditions that have inspired this topical phenomenon, the book features close analysis of classical through to contemporary films. It begins by tracing fairytale and gothic origins and evolutions, examining the diverse ways these have been embraced and developed by cinema horror. It moves on to investigate films close up, locating fairytale horror, motifs and themes and a distinctively cinematic gothic horror. At the book’s core are recurring concerns including: the boundaries of the human; rational and irrational forces; fears and dreams; ‘the uncanny’ and transitions between the wilds and civilization. While chronology shapes the book, it is thematically driven, with an interest in the cultural and political functions of fairytale and gothic horror, and the levels of transgression or social conformity at the heart of the films.
Author: Renee E. Murby
Publisher: Dorrance Publishing
ISBN: 1434934888
Category : Business & Economics
Languages : en
Pages : 66
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Book Description
Renee E. Murby wrote PRINCESS FOR PROFIT as a guide for ¿How to Earn an Excellent Extra Income as a Storyteller for Children.¿ It will provide you with all the information you need to get started. Renee covers the topics of: developing your character, learning the act, defining your target audience, marketing, how much to charge, gaining credibility, ways to expand and grow the business, and so much more. The principles covered in this guide can also be applied to any character you choose to develop. You can be a Princess or Prince, Queen or King, Jester or Mother Goose, man or woman. If you love children, enjoy sharing stories with them and are looking for a way to earn an excellent extra income you owe it to yourself to give this business a try.
Author: Nichole Lynel
Publisher:
ISBN: 9781734234657
Category :
Languages : en
Pages : 304
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Book Description
My Fashion Fairytale is an open invitation to experience the unraveling of a life lived passionately out loud proving that one day, every girl will discover that she possesses the courage and the power to save herself.
Author: Emily EisenLohr
Publisher: AuthorHouse
ISBN: 1452034052
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
“If something goes wrong, it’s going to be a big mess!” That 2004 warning came during the SEC’s approval of a new regulation intended to help investment banks avoid regulation. Confusing? In 1998 the large hedge fund Long-Term Capital Management was close to collapse. The Federal Reserve deemed it sufficiently large to present systemic risk and organized a “rescue” by a group of its largest banks. No taxpayer money was involved, but the event caught the eye of Congress. Congressmen and government officials vowed that something needed to be done about financial risk and regulation. Then Congress ignored LTCM’s lessons. Congress removed the barriers between investment and commercial banking in 1999. The following year Congress passed legislation that ensured that over-the-counter derivatives would not be regulated. Something else was going on. The real history of the systemic bubble began at least ten years ago. The implosion of this bubble is far larger than LTCM with even more complex risks and financial instruments. This meltdown involved huge taxpayer-funded bailouts. The public is paying attention this time, but is Congress really dealing with systemic risk? Many fictions surround the financial meltdown. Which political party is most responsible? Can regulators prevent another crisis? How do credit ratings play a hidden role? Can Congress tame systemic risk without shrinking big banks? In simple terms Emily Eisenlohr guides Main Street down Wall Street, where finance meets politics. She provides both simple explanations for the less financially savvy and simple illustrations to show even the experts how systemic risk remains, making future bailouts a given. She believes you don’t need to trade derivatives or have a Ph.D. in economics to understand this little history.
Author: Alexander Jutkowitz
Publisher: John Wiley & Sons
ISBN: 111934509X
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
