Factors Influencing Impulse Buying Behaviour Amongst Generation Y Students PDF Download
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Author: Jacinta Ana Neves
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 254
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Book Description
Impulse buying behaviour -- External factors -- Situational factors -- Consumer behaviour -- Generation Y students -- South Africa.
Author: Jacinta Ana Neves
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 254
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Book Description
Impulse buying behaviour -- External factors -- Situational factors -- Consumer behaviour -- Generation Y students -- South Africa.
Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114
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Book Description
Author: Aruna S
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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Book Description
Impulse purchase or an unplanned decision to buy a product or service, made just before a purchase or on the spot purchase triggered by stimulus. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Generation Y have been found to be materialists, brand oriented, risk takers and keen on business hedonism. The empirical study on impulse purchase behaviour of Gen-Y was conducted with the sample size of 150 respondents, being “youth” in Coimbatore city. Trend, fashion appearance and instant gratification were the factors highly motivated the youth to impulse buy. The impulse buying behaviour of the youth is associated with variables other than their socio economic profile.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: Christian Maurer
Publisher: BoD – Books on Demand
ISBN: 3756261573
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 9th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Author: Samkhyan Malliyoor Mana
Publisher: GRIN Verlag
ISBN: 3668668345
Category : Business & Economics
Languages : en
Pages : 80
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Book Description
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Author: Kuiyun Zhi
Publisher: Frontiers Media SA
ISBN: 2832529178
Category : Science
Languages : en
Pages : 224
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Book Description
Author: Dr. C. Nagadeepa
Publisher: Shanlax Publications
ISBN: 9391373577
Category : Business & Economics
Languages : en
Pages : 74
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Book Description
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing.
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Author: Sigmund Grønmo
Publisher: SAGE Publications Limited
ISBN: 1529618452
Category : Social Science
Languages : en
Pages : 533
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Book Description
Framing research as the process of asking and answering questions, this book demonstrates how to identify good research questions and how to structure and explore them successfully. Whether you are just beginning your research journey or are a seasoned traveller, it helps you: • Decide what you want to achieve with your research • Know what options you have to explore your goals • Navigate the nuances of different research approaches • Understand the decisions of other researchers • Choose what path best suits your project. Through real-life examples demonstrating different types of research, the book introduces qualitative, quantitative, and mixed methods approaches so you can compare different methods at every stage of the research process, from initial idea and design to data collection and analysis. This new edition includes new chapters on collecting and analysing mixed methods data, and additional content on qualitative data analysis. New examples reflect the cultural and global diversity of social research, and extra visual aids and summaries support understanding of key research concepts and stages. The book is accompanied by an online teaching guide, including videos, additional case studies, annotated articles, and critical thinking exercises.
Author: Dr M Ganesh Babu, Dr C Suresh, Dr B Nagarjuna, Dr G Vani, Dr Amb.ParinSomani
Publisher: Archers & Elevators Publishing House
ISBN: 9390996430
Category : Antiques & Collectibles
Languages : en
Pages :
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