Private Label Strategy PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Private Label Strategy PDF full book. Access full book title Private Label Strategy by Nirmalya Kumar. Download full books in PDF and EPUB format.
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Catherine M. Tucker
Publisher: Routledge
ISBN: 1317392248
Category : Social Science
Languages : en
Pages : 180
Get Book Here
Book Description
Coffee Culture: Local experiences, Global Connections explores coffee as (1) a major commodity that shapes the lives of millions of people; (2) a product with a dramatic history; (3) a beverage with multiple meanings and uses (energizer, comfort food, addiction, flavouring, and confection); (4) an inspiration for humor and cultural critique; (5) a crop that can help protect biodiversity yet also threaten the environment; (6) a health risk and a health food; and (7) a focus of alternative trade efforts. This book presents coffee as a commodity that ties the world together, from the coffee producers and pickers who tend the plantations in tropical nations, to the middlemen and processors, to the consumers who drink coffee without ever having to think about how the drink reached their hands.
Author: Dr Kamarulzaman Ab. Aziz
Publisher: Academic Conferences and publishing limited
ISBN: 1911218328
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Proceedings of the 5th International Conference on Innovation and Entrepreneurship held in Cyberjaya, Malayisa on 26th-27th April 2017.
Author: Farzana Quoquab
Publisher: Emerald Publishing Limited
ISBN: 9781787566842
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.
Author:
Publisher:
ISBN: 9781846630965
Category : Consumer behavior
Languages : en
Pages : 236
Get Book Here
Book Description
Annotation Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organisational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by employers.
Author: Baker Ahmad Alserhan
Publisher: CRC Press
ISBN: 1317019156
Category : Business & Economics
Languages : en
Pages : 261
Get Book Here
Book Description
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.
Author:
Publisher: Earthscan
ISBN: 1849711755
Category : Cities and towns
Languages : en
Pages : 241
Get Book Here
Book Description
One billion people worldwide live in slums and that figure is predicted to reach 2 billion by 2030. This new volume from UN-HABITAT unpacks the complex social and economic issues using the novel conceptual framework of the urban divide.
Author: Abhas K. Jha
Publisher: World Bank Publications
ISBN: 0821394770
Category : Business & Economics
Languages : en
Pages : 639
Get Book Here
Book Description
Urban flooding is an increasing challenge today to the expanding cities and towns of developing countries. This Handbook is a state-of-the art, user-friendly operational guide that shows decision makers and specialists how to effectively manage the risk of floods in rapidly urbanizing settings--and within the context of a changing climate.
Author: Eleanor Terese Loiacono
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Robert East
Publisher: SAGE
ISBN: 1446241858
Category : Business & Economics
Languages : en
Pages : 345
Get Book Here
Book Description
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
