Statistics for Marketing and Consumer Research PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Statistics for Marketing and Consumer Research PDF full book. Access full book title Statistics for Marketing and Consumer Research by Mario Mazzocchi. Download full books in PDF and EPUB format.
Author: Mario Mazzocchi
Publisher: SAGE
ISBN: 1446204014
Category : Business & Economics
Languages : en
Pages : 433
Get Book Here
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Mario Mazzocchi
Publisher: SAGE
ISBN: 1446204014
Category : Business & Economics
Languages : en
Pages : 433
Get Book Here
Book Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Author: Rajiv Grover
Publisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721
Get Book Here
Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author: Chris Chapman
Publisher: Springer
ISBN: 9783319144351
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Author: Timothy A. Brown
Publisher: Guilford Publications
ISBN: 146251779X
Category : Science
Languages : en
Pages : 482
Get Book Here
Book Description
This accessible book has established itself as the go-to resource on confirmatory factor analysis (CFA) for its emphasis on practical and conceptual aspects rather than mathematics or formulas. Detailed, worked-through examples drawn from psychology, management, and sociology studies illustrate the procedures, pitfalls, and extensions of CFA methodology. The text shows how to formulate, program, and interpret CFA models using popular latent variable software packages (LISREL, Mplus, EQS, SAS/CALIS); understand the similarities ...
Author: W. Holmes Finch
Publisher: SAGE Publications
ISBN: 1544339879
Category : Social Science
Languages : en
Pages : 140
Get Book Here
Book Description
A firm knowledge of factor analysis is key to understanding much published research in the social and behavioral sciences. Exploratory Factor Analysis by W. Holmes Finch provides a solid foundation in exploratory factor analysis (EFA), which along with confirmatory factor analysis, represents one of the two major strands in this field. The book lays out the mathematical foundations of EFA; explores the range of methods for extracting the initial factor structure; explains factor rotation; and outlines the methods for determining the number of factors to retain in EFA. The concluding chapter addresses a number of other key issues in EFA, such as determining the appropriate sample size for a given research problem, and the handling of missing data. It also offers brief introductions to exploratory structural equation modeling, and multilevel models for EFA. Example computer code, and the annotated output for all of the examples included in the text are available on an accompanying website.
Author: Erik Mooi
Publisher: Springer
ISBN: 9811052182
Category : Business & Economics
Languages : en
Pages : 429
Get Book Here
Book Description
This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Author: John Spicer
Publisher: SAGE
ISBN: 9781412904018
Category : Mathematics
Languages : en
Pages : 256
Get Book Here
Book Description
A short introduction to the subject, this text is aimed at students & practitioners in the behavioural & social sciences. It offers a conceptual overview of the foundations of MDA & of a range of specific techniques including multiple regression, logistic regression & log-linear analysis.
Author: Jae-On Kim
Publisher: SAGE
ISBN: 9780803911659
Category : Mathematics
Languages : en
Pages : 84
Get Book Here
Book Description
Describes the mathematical and logical foundations at a level that does not presume advanced mathematical or statistical skills. It illustrates how to do factor analysis with several of the more popular packaged computer programs.
Author: Marko Sarstedt
Publisher: Springer
ISBN: 9783642539640
Category : Business & Economics
Languages : en
Pages : 347
Get Book Here
Book Description
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Author: Marjorie A. Pett
Publisher: SAGE
ISBN: 0761919503
Category : Mathematics
Languages : en
Pages : 369
Get Book Here
Book Description
Many health care practitioners and researchers are aware of the need to employ factor analysis in order to develop more sensitive instruments for data collection. Unfortunately, factor analysis is not a unidimensional approach that is easily understood by even the most experienced of researchers. Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research presents a straightforward explanation of the complex statistical procedures involved in factor analysis. Authors Marjorie A. Pett, Nancy M. Lackey, and John J. Sullivan provide a step-by-step approach to analyzing data using statistical computer packages like SPSS and SAS. Emphasizing the interrelationship between factor analysis and test construction, the authors examine numerous practical and theoretical decisions that must be made to efficiently run and accurately interpret the outcomes of these sophisticated computer programs. This accessible volume will help both novice and experienced health care professionals to Increase their knowledge of the use of factor analysis in health care research Understand journal articles that report the use of factor analysis in test construction and instrument development Create new data collection instruments Examine the reliability and structure of existing health care instruments Interpret and report computer-generated output from a factor analysis run Making Sense of Factor Analysis: The Use of Factor Analysis for Instrument Development in Health Care Research offers a practical method for developing tests, validating instruments, and reporting outcomes through the use of factor analysis. To facilitate learning, the authors provide concrete testing examples, three appendices of additional information, and a glossary of key terms. Ideal for graduate level nursing students, this book is also an invaluable resource for health care researchers.
