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Author: Michael Tetreault
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976420122
Category :
Languages : en
Pages : 96
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Book Description
We've all seen them. Miracle workers and "Masters" of the Facebook Post. They continue to receive acclaim, dozens if not hundreds of Comments, multiple Likes and the elusive, Share. We want to have their creativity. Most of all, we want their audience and popularity on Facebook. After all, what medical practice can't afford not to spend a little time on Facebook? But it is time consuming. You can look up from your phone and suddenly find you've missed out on the last 30-minutes and you've accomplished virtually nothing. What if you could spend just 20-minutes each day reaching out to current patients and their friends? I'm here to tell you that after years of discovery, mishaps, mistakes, success and thousands of followers and posts later, Facebook Marketing is primarily an extension of YOU. It's not simply a billboard for your medical practice you can use on command. It's one, and only one of many tools in your marketing utility belt.
Author: Michael Tetreault
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976420122
Category :
Languages : en
Pages : 96
Get Book Here
Book Description
We've all seen them. Miracle workers and "Masters" of the Facebook Post. They continue to receive acclaim, dozens if not hundreds of Comments, multiple Likes and the elusive, Share. We want to have their creativity. Most of all, we want their audience and popularity on Facebook. After all, what medical practice can't afford not to spend a little time on Facebook? But it is time consuming. You can look up from your phone and suddenly find you've missed out on the last 30-minutes and you've accomplished virtually nothing. What if you could spend just 20-minutes each day reaching out to current patients and their friends? I'm here to tell you that after years of discovery, mishaps, mistakes, success and thousands of followers and posts later, Facebook Marketing is primarily an extension of YOU. It's not simply a billboard for your medical practice you can use on command. It's one, and only one of many tools in your marketing utility belt.
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Author: Stewart Gandolf Mba
Publisher:
ISBN: 9780998031507
Category :
Languages : en
Pages : 312
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Book Description
This is a book for every healthcare practitioner-from every discipline-who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It's simple, but not easy.In this breakthrough book, Dr. Mark Tager and Stewart Gandolf provide a practitioner's step-by-step guide to starting, growing and profiting from cash-pay healthcare. You'll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you'll come away more confident and committed to growing your practice and serving your patients.
Author: Kevin Pho
Publisher:
ISBN: 9780988304048
Category : Communication in medicine
Languages : en
Pages : 237
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Book Description
Author: Ron Harman King
Publisher:
ISBN: 9780988474505
Category :
Languages : en
Pages : 115
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Book Description
What does a physician do about negative patient reviews on rate-your-doctor websites? Should doctors advertise on Google? How much should a medical practice's website cost? Are Facebook and blogging just passing fads? As medical practices face increasing business pressures in the 21st century, health care providers and executives ponder these and similar questions every day. The Totally Wired Doctor gives plain-talk answers and offers common-sense guidance to managing the formidable assortment of technology and market forces reshaping modern health care. Health providers particularly specialists need a steady flow of new patients. How and where they get them depends less on referring physicians and more on patients shopping online for information first and for doctors second. In The Totally Wired Doctor, author Ron Harman King makes Internet technology easy to understand for medical professionals, examining key elements of medical marketing, patient education and building a successful practice through the online and offline processes patients use to select health care providers. About the AuthorRon Harman King is founder and CEO of Vanguard Communications, a Denver-based marketing, public relations and communications technology firm specializing in growing specialty medical practices and specialty hospitals. Through its MedMarketLink program, Vanguard has combined the disciplines of online and offline PR, strategic marketing and information technology to bring new patients to physicians from coast to coast. For more information, visit vanguardcommunications.net.
Author: Olivia Flaggert
Publisher:
ISBN: 9781980345077
Category :
Languages : en
Pages : 51
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Book Description
Are you a physician looking to grow your new patient base through online marketing? If so, then this book is for you! Today, patients are going online to find their doctor, and it is more important than ever for healthcare providers to show up online when patients are searching. Learn how doctors can use SEO, social media marketing, PPC, and other online techniques to increase new patient appointments. Includes 30 Days of Facebook Post Ideas!
Author: Alan Glazier
Publisher: AuthorHouse
ISBN: 1456738933
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. Not many people understand that social media campaigns can be orchestrated to build relationships and drive in new business at a much greater rate than using the relationship aspect of social media alone provides. When I discovered this, relationship building became the least compelling part of the picture. "Searchial" is a phrase I created to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer. This book teaches do-it-yourself methods of implementing a "searchial" media campaign. It demonstrates the added value of practicing "searchial media" instead of just "social media". Social tools have the power to drive new business into your organization not only through communicating and relationship building, but by coincidentally causing your listing in search engines to rank higher in searches for keywords and key phrases people are using to find the products and services you offer in a specific geographical area or worldwide. The term "Searchial" reflects the realization that my time and effort were best spent driving new patients into my medical practice using social tools to improve our position in Google, Bing and other search engines, not just building and strengthening existing relationships. This book can be applied to and used as a guide within any industry at any stage of the new media marketing game. Appendices contain information specific to social media and search elevation in the medical profession, specifically small medical business, hospital and clinic and pharmaceutical companies.
Author: Olivia Flaggert
Publisher:
ISBN: 9781980244318
Category :
Languages : en
Pages : 38
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Book Description
Today, it is essential for healthcare marketing to take place online. Patients are becoming more pro-active in their health and are researching and choosing their doctors online. This means it is essential for providers to have an online presence. This ebook will teach healthcare professionals how to use online marketing tools to grow their business even more. Some of the topics covered include: -Google PPC-Google My Business-Google PPC-SEO-Content Marketing-Social Media Marketing -Facebook Ad Campaigns-Customer Service Includes 30 days of Facebook post ideas!
Author: Jeff Langmaid
Publisher:
ISBN: 9781522924210
Category :
Languages : en
Pages : 58
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Book Description
IF YOU HAVE BEEN FRUSTRATED BY A LACK OF REFERRALS, LOOKING FOR A SYSTEMATIC WAY TO APPROACH MD'S AND BUILD RELATIONSHIPS, OR HAVE A DESIRE TO LEARN THE "WHAT", "WHEN", AND "HOW", OF CREATING A PRACTICE THAT THRIVES ON INTERDISCIPLINARY COOPERATION, THEN THIS BOOK IS FOR YOU! IN THIS GAME-CHANGING BOOK YOU WILL LEARN- * Proven, Step-by-Step Protocols to Gain Interdisciplinary Referrals * Strategies to Increase the Effectiveness of Your Marketing * How to Position Yourself as the Logical Referral Choice * How to Address the "Big 3" Hindrances to Chiropractic Referrals * How to Schedule and Execute a Successful MD Meeting * And MUCH More! "THIS BOOK PROVIDES STEP-BY-STEP INSTRUCTIONS ON HOW TO BECOME INTEGRATED IN YOUR LOCAL HEALTHCARE COMMUNITY AND ORGANICALLY TAP INTO THE ENORMOUS AMOUNT OF REFERRALS THAT CAN COME WITH THOSE RELATIONSHIPS. THIS IS SOMETHING EVERY CHIROPRACTOR SHOULD DO FOR THEIR PRACTICE. IT WILL ELEVATE YOUR PRACTICE, BUT ON A GRAND SCALE, THE PROFESSION" - CHRIS HOLLOWAY, DC "I AM PLEASED TO ANNOUNCE THAT WE HAVE DOUBLED OUR DIRECT MD REFERRALS SINCE IMPLEMENTING YOUR PLAN." - GOLDI JACQUES-MAYNES, DC
Author: James M. Dahle
Publisher: White Coat Investor LLC the
ISBN: 9780991433100
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are highly-educated and extensively trained at making difficult diagnoses and performing life saving procedures. However, they receive little to no training in business, personal finance, investing, insurance, taxes, estate planning, and asset protection. This book fills in the gaps and will teach you to use your high income to escape from your student loans, provide for your family, build wealth, and stop getting ripped off by unscrupulous financial professionals. Straight talk and clear explanations allow the book to be easily digested by a novice to the subject matter yet the book also contains advanced concepts specific to physicians you won't find in other financial books. This book will teach you how to: Graduate from medical school with as little debt as possible Escape from student loans within two to five years of residency graduation Purchase the right types and amounts of insurance Decide when to buy a house and how much to spend on it Learn to invest in a sensible, low-cost and effective manner with or without the assistance of an advisor Avoid investments which are designed to be sold, not bought Select advisors who give great service and advice at a fair price Become a millionaire within five to ten years of residency graduation Use a "Backdoor Roth IRA" and "Stealth IRA" to boost your retirement funds and decrease your taxes Protect your hard-won assets from professional and personal lawsuits Avoid estate taxes, avoid probate, and ensure your children and your money go where you want when you die Minimize your tax burden, keeping more of your hard-earned money Decide between an employee job and an independent contractor job Choose between sole proprietorship, Limited Liability Company, S Corporation, and C Corporation Take a look at the first pages of the book by clicking on the Look Inside feature Praise For The White Coat Investor "Much of my financial planning practice is helping doctors to correct mistakes that reading this book would have avoided in the first place." - Allan S. Roth, MBA, CPA, CFP(R), Author of How a Second Grader Beats Wall Street "Jim Dahle has done a lot of thinking about the peculiar financial problems facing physicians, and you, lucky reader, are about to reap the bounty of both his experience and his research." - William J. Bernstein, MD, Author of The Investor's Manifesto and seven other investing books "This book should be in every career counselor's office and delivered with every medical degree." - Rick Van Ness, Author of Common Sense Investing "The White Coat Investor provides an expert consult for your finances. I now feel confident I can be a millionaire at 40 without feeling like a jerk." - Joe Jones, DO "Jim Dahle has done for physician financial illiteracy what penicillin did for neurosyphilis." - Dennis Bethel, MD "An excellent practical personal finance guide for physicians in training and in practice from a non biased source we can actually trust." - Greg E Wilde, M.D Scroll up, click the buy button, and get started today!
