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Author: David Meerman Scott
Publisher: Freshspot Publishing
ISBN: 9780970141484
Category : Fiction
Languages : en
Pages : 368
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Book Description
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.
Author: David Meerman Scott
Publisher: Freshspot Publishing
ISBN: 9780970141484
Category : Fiction
Languages : en
Pages : 368
Get Book Here
Book Description
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.
Author: Gina Keating
Publisher: Penguin
ISBN: 1101601434
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polarizing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.
Author: Félix Lagrange
Publisher:
ISBN:
Category : Eye
Languages : en
Pages : 320
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Book Description
Author: Theresa B Tabak
Publisher: Naval Institute Press
ISBN: 1612510140
Category : History
Languages : en
Pages : 517
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Book Description
Dino A. Brugioni, author of the best-selling account of the Cuban Missile crisis, Eyeball to Eyeball, draws on his long CIA career as one of the world's premier experts on aerial reconnaissance to provide the inside story of President Dwight D. Eisenhower's efforts to use spy planes and satellites to gather intelligence. He reveals Eisenhower to be a hands-on president who, contrary to popular belief, took an active role in assuring that the latest technology was used to gather aerial intelligence. This previously untold story of the secret Cold War program makes full use of the author's firsthand knowledge of the program and of information he gained from interviews with important participants. As a founder and senior officer of the CIA's National Photographic Interpretation Center, Brugioni was a key player in keeping Eisenhower informed of developments, and he sheds new light on the president's contributions toward building an effective and technologically advanced intelligence organization. The book provides details of the president's backing of the U-2's development and its use to dispel the bomber gap and to provide data on Soviet missile and nuclear efforts and to deal with crises in the Suez, Lebanon, Chinese Off Shore Islands, Tibet, Indonesia, East Germany, and elsewhere. Brugioni offers new information about Eisenhower's order of U-2 flights over Malta, Cyprus, Toulon, and Israel and subsequent warnings to the British, French, and Israelis that the U.S. would not support an invasion of Egypt. He notes that the president also backed the development of the CORONA photographic satellite, which eventually proved the missile gap with the Soviet Union didn't exist, and a variety of other satellite systems that detected and monitored problems around the world. The unsung reconnaissance roles played by Jimmy Doolittle and Edwin Land are also highlighted in this revealing study of Cold War espionage.
Author: Karen L. Wall
Publisher: University of Alberta
ISBN: 0888646577
Category : History
Languages : en
Pages : 344
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Book Description
How deep is the importance and influence of organized sports in Alberta? Discover key episodes and players in the history of Alberta's organized sports and read how sport shaped the lives of individuals as well as of communities of indigenous people, settlers, and immigrants. Read new perspectives on well-known sports stories along with tales of lesser-known games that remained on the margins of most histories for reasons of race, class, and gender. Whether a spectator, supporter, scholar, or fan, readers will be informed and delighted by the research contained in this sport history.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: S.C. Sardeshpande
Publisher: Lancer Publishers
ISBN: 9781897829004
Category :
Languages : en
Pages : 204
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Book Description
Author: United States. Surgeon-General's Office
Publisher:
ISBN:
Category : Medicine, Military
Languages : en
Pages : 892
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Book Description
Author:
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1160
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Book Description
Author: United States. Surgeon-General's Office
Publisher:
ISBN:
Category : Medicine, Military
Languages : en
Pages : 1236
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Book Description
