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Author: David Meerman Scott
Publisher: Freshspot Publishing
ISBN: 9780970141484
Category : Fiction
Languages : en
Pages : 368
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Book Description
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.
Author: David Meerman Scott
Publisher: Freshspot Publishing
ISBN: 9780970141484
Category : Fiction
Languages : en
Pages : 368
Get Book Here
Book Description
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of world-wide newspaper dynasty, Williams Media Group, publisher of big city tabloids. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business with nothing but the shell of an Internet company to his name."--Jacket.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084004
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author: Karen L. Wall
Publisher: University of Alberta
ISBN: 0888645945
Category : History
Languages : en
Pages : 553
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Book Description
Patterns and layers of sport history emerge as almost-forgotten stories of Alberta’s marginalized populations surface.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1394282168
Category : Business & Economics
Languages : en
Pages : 487
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Book Description
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications WThe ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Lawrence Freedman
Publisher: Oxford University Press, USA
ISBN: 0195152433
Category : Biography & Autobiography
Languages : en
Pages : 561
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Book Description
In 'Kennedy's Wars' noted historian Lawrence Freedman draws on the best of Cold War scholarship and newly released government documents to illuminate Kennedy's approach to war and his efforts for peace.
Author: Dale Roy Herspring
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 512
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Book Description
A fascinating account--from the military's perspective--of the historically tense and, at times, outright antagonistic relations between senior military leaders and American presidents and their advisors. Closely examines and grades the impact of presidential styles on the military's view of the president.
Author: George de Tarnowsky
Publisher:
ISBN:
Category : Accidents
Languages : en
Pages : 730
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Book Description
Author: United States. Surgeon-General's Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 1236
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Book Description
Author: U.S. Surgeon-general's Office
Publisher:
ISBN:
Category : Ear
Languages : en
Pages : 1236
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Book Description
