Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Incunabula
Languages : en
Pages : 1062
Book Description
Index-catalogue of the Library of the Surgeon-General's Office, United States Army
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Incunabula
Languages : en
Pages : 1062
Book Description
Publisher:
ISBN:
Category : Incunabula
Languages : en
Pages : 1062
Book Description
Index Catalogue of the Library of the Surgeon-general's Office, United States Army
Author: Library of the Surgeon-General's Office (U.S.)
Publisher:
ISBN:
Category : Medical libraries
Languages : en
Pages : 1064
Book Description
Publisher:
ISBN:
Category : Medical libraries
Languages : en
Pages : 1064
Book Description
Exposés des titres et travaux scientifiques de Paul Broca
Author:
Publisher:
ISBN:
Category :
Languages : fr
Pages : 150
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 150
Book Description
Index-catalogue of the Library of the Surgeon General's Office, United States
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1058
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1058
Book Description
Authors and Subjects
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1062
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1062
Book Description
Index-catalogue of the Library of the Surgeon-general's Office, United States Army
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1064
Book Description
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1064
Book Description
Titres et travaux scientifiques
Author: Louis René Bordes (médecin)
Publisher:
ISBN:
Category :
Languages : fr
Pages : 68
Book Description
Publisher:
ISBN:
Category :
Languages : fr
Pages : 68
Book Description
Buyology
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Medical Traditions
Author: Alain Touwaide
Publisher: de Gruyter
ISBN: 9783110600599
Category : History
Languages : en
Pages : 150
Book Description
Medical traditions encapsulate the knowledge of life, health, nutrition, diseases and their treatment patiently assembled by populations over a long period of time in the past, carefully handed down through generations, and subsequently recorded in writing and preserved in books now scattered in libraries across the world. Rarely the object of a specific study, they are approached here as a field in its own right. The present essay explores such key topics as the impact of tradition approach on medical historiography, the relation between written documents and practice, and the transmission of knowledge across time and cultures with its possible modifications and their processes and causes. Though based on a decade-long close scrutiny of the Greek medical tradition, it establishes parallels with other traditions, and invites not only to do comparative study, but also to apply to other traditions the approach proposed here. By laying down the foundations for a fresh analysis of ancient medical knowledge as a discipline, Medical Traditions - Exploring the Field will be a reference for any scholar interested in the medical record of the past, be it for the sake of history or for renewed applications in present day.
Publisher: de Gruyter
ISBN: 9783110600599
Category : History
Languages : en
Pages : 150
Book Description
Medical traditions encapsulate the knowledge of life, health, nutrition, diseases and their treatment patiently assembled by populations over a long period of time in the past, carefully handed down through generations, and subsequently recorded in writing and preserved in books now scattered in libraries across the world. Rarely the object of a specific study, they are approached here as a field in its own right. The present essay explores such key topics as the impact of tradition approach on medical historiography, the relation between written documents and practice, and the transmission of knowledge across time and cultures with its possible modifications and their processes and causes. Though based on a decade-long close scrutiny of the Greek medical tradition, it establishes parallels with other traditions, and invites not only to do comparative study, but also to apply to other traditions the approach proposed here. By laying down the foundations for a fresh analysis of ancient medical knowledge as a discipline, Medical Traditions - Exploring the Field will be a reference for any scholar interested in the medical record of the past, be it for the sake of history or for renewed applications in present day.
Constructing Paris Medicine
Author:
Publisher: BRILL
ISBN: 9004333282
Category : Medical
Languages : en
Pages : 396
Book Description
In this volume of essays, leading scholars take a fresh look at the meaning and significance of the Paris Clinical School for the history of medicine and reassess the analysis of the two most noted authors on the topic in the twentieth century, Erwin H. Ackernecht and Michel Foucault.
Publisher: BRILL
ISBN: 9004333282
Category : Medical
Languages : en
Pages : 396
Book Description
In this volume of essays, leading scholars take a fresh look at the meaning and significance of the Paris Clinical School for the history of medicine and reassess the analysis of the two most noted authors on the topic in the twentieth century, Erwin H. Ackernecht and Michel Foucault.