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Author: Irving Vigdor
Publisher:
ISBN:
Category : Cotton trade
Languages : en
Pages :
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Book Description
Author: Irving Vigdor
Publisher:
ISBN:
Category : Cotton trade
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 92
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Author: Stephen Browne
Publisher: Routledge
ISBN: 1136728708
Category : Political Science
Languages : en
Pages : 152
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Book Description
In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this work will provide a much needed overview of this dynamic organization. This book: Details the history of the organization since its inception Examines its current mandate and the impact of recent reforms Analyses the ability of the ITC to provide trade intelligence, and its role in the development of national export strategies Evaluates the future challenges, and emphasises that the ITC must continue to broaden its mandate and continue to be responsive and results orientated to remain a key player The status of ITC – half-in and half-out of the UN – could prove to be an interesting model for the future, and this work will be of interest to not only to academics but also government trade specialists and negotiators, the "aid for trade" donors, NGOs, and those involved in the running of international organizations.
Author: Trade Promotion Coordinating Committee
Publisher: Bureau of Export Administration
ISBN: 9780160764943
Category : Business & Economics
Languages : en
Pages : 96
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Author: Nigel Piercy
Publisher: Routledge
ISBN: 1317654005
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Author: Trade Promotion Coordinating Committee
Publisher: Bureau of Export Administration
ISBN: 9780160764943
Category : Business & Economics
Languages : en
Pages : 92
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Book Description
Author: Trade Promotion Coordinating Committee (U.S.)
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 12
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Author:
Publisher: Government Printing Office
ISBN: 9780160873638
Category : Exports
Languages : en
Pages : 92
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Book Description
Author: Joris J.A. Leeman
Publisher: BoD – Books on Demand
ISBN: 3839137861
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Author:
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 104
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Book Description
