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Author: Imran Hameed Khaliq
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
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Book Description
Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition, Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore, this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover, the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches, the result of this study indicated that infrastructural services, customer relationships, call quality and promotional packages were the most important factors affecting MNP. However, price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools.
Author: Imran Hameed Khaliq
Publisher:
ISBN:
Category :
Languages : en
Pages : 8
Get Book Here
Book Description
Pakistan's mobile phone market is one of the world's fastest growing markets with a subscriber base of 137 million users. Competition in the country's telecommunication industry is dominated by four players and customer demand is high. In addition, Pakistan is the first country in South Asia to have implemented Mobile Number Portability (MNP) in March 2007. MNP is a facility that allows mobile subscribers to switch between service providers without changing their existing phone numbers. Mobile phone service provider's selection may be influenced by various factors. Therefore, this research was undertaken to explore factors affecting MNP and to determine which factors were most influential in the selection of mobile phone service providers in a developing economy like Pakistan. Moreover, the study also probed into differences in customer perceptions between pre-paid and post-paid customers. This exploratory study is based on primary data collected from 300 customers using services of different cellular companies who had experienced MNP facility. Factor analysis was carried out on obtained data and reliability of the resultant scale was verified to achieve the objectives of the study. The outcome of this research provided a concise framework of the various dimensions of customer choice. Contrary to previous researches, the result of this study indicated that infrastructural services, customer relationships, call quality and promotional packages were the most important factors affecting MNP. However, price of services was found less important factor in selection of telecommunication service providers. This study also showed that pre-paid and post-paid customers can be significantly different for many value-added services and promotional tools.
Author: Jyoti Choudrie
Publisher: Springer Nature
ISBN: 9819937582
Category : Technology & Engineering
Languages : en
Pages : 647
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Book Description
This book gathers papers addressing state-of-the-art research in all areas of information and communication technologies and their applications in intelligent computing, cloud storage, data mining, and software analysis. It presents the outcomes of the Seventh International Conference on Information and Communication Technology for Intelligent Systems (ICTIS 2023), held in Ahmedabad, India. The book is divided into two volumes. It discusses the fundamentals of various data analysis techniques and algorithms, making it a valuable resource for researchers and practitioners alike.
Author: Mihir Dash
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Indian telecommunications sector is an example of successful deregulation, having witnessed fundamental structural and institutional reforms in the post-Liberalisation period. India has emerged in recent times as one of the fastest growing telecommunications markets in the world, particularly by the unprecedented growth in mobile telephony. Mobile Number Portability (MNP) allows any subscriber to change his service provider without changing his mobile phone number. MNP was launched in India in Nov. 2010-Jan. 2011. The introduction of MNP was expected to promote more competition in the sector, and force service providers to improve service quality and reduce prices. The present study examines the effect of MNP on the student segment. The primary objectives of the study are to study the awareness level of MNP among the students, to explore the brand-switching behaviour of mobile users by accessing MNP, and to understand the factors influencing consumers towards MNP. The study shows that, though there is a very high level of awareness amongst students on MNP, there is not much response in terms of increasing the intension to switch service providers. In fact, the introduction of MNP has made the student segment more price- and quality-sensitive. As a result, service providers must offer better service at reduced prices in order to retain and expand its customer base.
Author: Raymond Wong
Publisher: Springer
ISBN: 3319764306
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Many industrial applications built today are increasingly using emerging behavior engineering technologies: this book looks at various research and practical issues for researchers and students working in computer science and engineering, and for industry technology providers interested in behavior engineering and applications. Behavior Engineering and Applications encompasses intelligent and efficient computational solutions, including models, architectures, algorithms and specific applications, focused on processing, discovering, understanding and analyzing the behavior captured by the above data. Focusing on applying any engineering paradigm to systemically process, discover, understand and analyze these data, this book also addresses problems in a variety of areas and applications that related to behavior engineering. This book includes chapters derived from selected papers from The 2016 International Conference on Behavior Engineering (ICBE), as well as separate contributions the editors selected cutting-edge research related to behavior engineering.
Author: Olayiwola Bello
Publisher: Diplomica Verlag
ISBN: 3842884737
Category : Business & Economics
Languages : en
Pages : 73
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Book Description
With the increasing competition on the market, customer loyalty has become a decisive factor for long-term business profits. At its high, customer loyalty connotes the high entry barriers the competitor faces when entering the market, and it contributes significantly to a reduction of marketing costs. To attract new customers, companies are required to invest a lot of time and money which can result in uncertainties and risks over longer periods of time. The number of loyal customers as a sign of market share is more significant than the total number of customers. More loyal customers translate to high profits. Loyal customers will continue to purchase or receive the product or service from the same enterprises, and they will be willing to pay higher prices for the quality products and first-class services, thereby increasing sales revenue. Consequently, the focus of many enterprise managers at this point is on marketing management aspects to improve customer loyalty in order to gain the competitive advantage in the face of fierce competition. The importance of customer loyalty has been identified by many researchers and academics in the past years. This importance is also predominant in the telecommunication industry and, consequently, the Nigerian telecom industry. This book attempts to assess and analyze the variables that influence a mobile phone subscriber?s loyalty and how Nigerian service providers can enhance this loyalty. The study is based on a survey that uses the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire, constituting an 87% response rate, could be used for the analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers, while the generally low satisfaction with the present state of service delivery in the industry also plays a role. Therefore, the retention which the service providers were able to enjoy can be described as circumstantial. The given recommendations include that the service providers embark upon drives that will reduce dropped calls to a bare minimum, that they improve call quality, and that they develop SMS delivery standards.
Author: Ntsako Hlebela
Publisher:
ISBN:
Category : Competition
Languages : en
Pages : 0
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Book Description
Author: European Communication Council (ECC)
Publisher: Springer Science & Business Media
ISBN: 3642607462
Category : Technology & Engineering
Languages : en
Pages : 367
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Book Description
In dem Statusreport des European Communication Council stehen wissenschaftliche Analysen mit den Schwerpunkten: die neuen Arbeitsplätze, die Auswirkungen der Regulierungsansätze sowie die Forderung eines eigenen europäischen Internets im Vordergrund. Der erstmaig erstellte Facts & Figures - Teil informiert über die neuesten Basisdaten der Kommunikationsindustrie. Die wichtigsten Thesen: Ein eigenes europäisches Internet ist notwendig, um die Online-Nutzung in Europa zu erleichtern und zu beschleunigen. Neue europäische Medien brauchen eigene europäische Anbieter, um die gesellschaftliche und kulturelle Vielfalt in Europa zu stärken. Die Telekommunikationsleistungen in Europa sind zu teuer. Der integrierte Ansatz der Fernseh- und Telekommunikationsregulierung in den USA kann auch ein Modell für Europa sein.
Author: Jiyoung Kim
Publisher:
ISBN:
Category :
Languages : en
Pages : 134
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Book Description
Author: Gary Madden
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
This innovative book provides state-of-the-art analyses of the current condition of the economics of digital markets. The most recent developments in web technology are evolving, creating an increasingly deregulated environment. Much of the impetus for liberalisation is in response to multimedia convergence and the globalisation of markets, leading to uncertainties in the sector. Gary Madden and Russel Cooper examine the microeconomics of platform structure and firm competition within and between digital markets, modern theoretical treatments of regulatory intervention in digital markets and the consideration of forward-looking experimental analysis of demand for yet-to-be provided services. Bringing together a highly focused group of eminent scholars, this book will appeal to academics, postgraduate students, and both international treaty and national government agencies as well as market analysts.
Author: Brajendra Gupta
Publisher: Lulu.com
ISBN: 1329122623
Category :
Languages : en
Pages : 172
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Book Description
