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Author: Noel Scott
Publisher: Routledge
ISBN: 1317987268
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: Jennifer Keys Adair
Publisher: University of Chicago Press
ISBN: 022676561X
Category : Education
Languages : en
Pages : 223
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Book Description
"Early childhood can be a time of immense discovery, and educators have an opportunity to harness their students' fascination toward learning. And some teachers do, engaging with their students' ideas in ways that make learning collaborative. In Segregation by Experience, the authors set out to study how Latinx children exercise agency in their classrooms-children who don't often have access to these kinds of learning environments. The authors filmed a classroom in which an elementary school teacher, Ms. Bailey, made her students active participants. But when the authors showed videos of these black and brown children wandering around the classroom, being consulted for their ideas, observing and participating by their own initiative, reading snuggled up, shouting out ideas and stories without raising their hands, and influencing what they learned about, the response was surprising. Teachers admired Ms. Bailey but didn't think her practices would work with their black and brown students. Parents of color-many of them immigrants-liked many of the practices, but worried that they would endanger or compromise their children. Young children thought they were terrible, telling the authors that learning was about being quiet, still, and compliant. The children in the film were behaving badly. Segregation by Experience asks us to consider which children's unique voices are encouraged-and which are being disciplined through educational experience"--
Author: Matthew Dixon
Publisher: Penguin
ISBN: 1591845815
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Author: Caroline A. Jones
Publisher: National Geographic Books
ISBN: 0262035146
Category : Art
Languages : en
Pages : 0
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Book Description
A book that produces sensory experiences while bringing the concept of experience itself into relief as a subject of criticism and an object of contemplation. Experience offers a reading experience like no other. A heat-sensitive cover by Olafur Eliasson reveals words, colors, and a drawing when touched by human hands. Endpapers designed by Carsten Höller are printed in ink containing carefully calibrated quantities of the synthesized human pheromones estratetraenol and androstadienone, evoking the suggestibility of human desire. The margins and edges of the book are designed by Tauba Auerbach in complementary colors that create a dynamically shifting effect when the book is shifted or closed. When the book is opened, bookmarks cascade from the center, emerging from spider web prints by Tomás Saraceno. Experience produces experience while bringing the concept itself into relief as an object of contemplation. The sensory experience of the book as a physical object resonates with the intellectual experience of the book as a container of ideas. Experience convenes a conversation with artists, musicians, philosophers, anthropologists, historians, and neuroscientists, each of whom explores aspects of sensorial and cultural realms of experience. The texts include new essays written for this volume and classic texts by such figures as William James and Michel Foucault. The first publication from MIT's Center for Art, Science, & Technology, Experience approaches its subject through multiple modes. Publication design by Kimberly Varella with Becca Lofchie, Content Object Design Studio. Cover concept by Olafur Eliasson in collaboration with Kimberly Varella (Content Object). Contributors Tauba Auerbach, Bevil Conway, John Dewey, Olafur Eliasson, Michel Foucault, Adam Frank, Vittorio Gallese, Renée Green, Stefan Helmreich, Carsten Höller, Edmund Husserl, William James, Caroline A. Jones, Douglas Kahn, Brian Kane, Leah Kelly, Bruno Latour, Alvin Lucier, David Mather, Mara Mills, Alva Noë, Jacques Rancière, Michael Rossi, Tomás Saraceno, Natasha Schüll, Joan W.Scott, Tino Sehgal, Alma Steingart, Josh Tenenbaum, Rebecca Uchill
Author: Hendrik N. J. Schifferstein
Publisher: Elsevier
ISBN: 0080556787
Category : Psychology
Languages : en
Pages : 687
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Book Description
Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Author:
Publisher:
ISBN: 9780692872192
Category :
Languages : en
Pages :
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Book Description
Up-close and uniquely personal, like never seen before, this exquisite fine art book showcases the glowing beauty of fireflies, as seen through the lens of the award-winning nature photographer, Radim Schreiber, who spent nine years creating this stunning body of work.This is a collection of hauntingly beautiful photographic portraits of fireflies, lightening bugs, glow worms, and other bioluminescent creatures in their natural environment captured in Iowa, the Smoky Mountains National Park, and other locations around the United States.Firefly Experience takes the viewer into mysterious realms, offering marvelous photography on every page. The images are accompanied with informative detail and personal anecdotes.Discover more atwww.FireflyExperience.org
Author: Jeremy Bailenson
Publisher: W. W. Norton & Company
ISBN: 0393253708
Category : Computers
Languages : en
Pages : 217
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Book Description
“If you want to understand the most immersive new communications medium to come along since cinema… I’d suggest starting with Mr. Bailenson’s [book].” —Wall Street Journal Virtual reality is able to effectively blur the line between reality and illusion, granting us access to any experience imaginable. These experiences, ones that the brain is convinced are real, will soon be available everywhere. In Experience on Demand, Jeremy Bailenson draws upon two decades spent researching the psychological effects of VR to help readers understand its upsides and possible downsides. He offers expert guidelines for interacting with VR, and describes the profound ways this technology can be put to use to hone our performance, help us recover from trauma, improve our learning, and even enhance our empathic and imaginative capacities so that we treat others and ourselves better.
Author: Tia C. M. Tyree
Publisher: Xlibris Corporation
ISBN: 149318573X
Category : Study Aids
Languages : en
Pages : 180
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Book Description
Co-edited by Historically Black College and University (HBCU) alumni Dr. Tia Tyree and Christopher D. Cathcart, HBCU Experience The Book celebrates the rich legacy and experiences of those who attended HBCUs. This groundbreaking anthology chronicles undergraduate realities, such as dating and relationships, dorm living, road trips, pledging fraternities and sororities, student activism and leadership; athletics and more. Further, with the debate still raging over the relevance and need for HBCUs in the new millennium, this collection of essays helps showcase the unique experiences of HBCU graduates, highlights the important need for these institutions and accentuates the overall benefits of having an HBCU education. "I love the HBCU Experience; there's nothing like it. Most of the people I hired as staff or interns through the years came from an HBCU, and the most prominent icons of the Civil Rights Movement came out of the HBCU Experience; which included stellar leaders like Dr. Martin Luther King, Jr., Congressman John Lewis, Ambassador Andrew Young, Stokely Carmichael, NAACP Leader Medgar Evers and Actor/Activist Ossie Davis." -Jeff Burns, Jr., Author, "The Brotherhood of Drew Hall" HBCU Experience - The Book is a fulfilling memoir. The book is a legacy to be treasured, with first-person accounts that offer readers an authentic reality as they learn or reminisce. -Jannette L. Dates, Ph.D., Dean Emerita of the Howard University School of Communications; co-editor/primary author of Split Image: African Americans in the Mass Media and co-author of The Obamas and Mass Media: Race, Gender, Religion, and Politics The HBCU culture and history is so rich that it deserves to have its stories told. As a custodian of the HBCU flame, I am thankful we have Tia and Chris to be our lions and this wonderful book to tell our tales." -Michael J. Sorrell, Esq,. President of Paul Quinn College "Capturing the true essence of the HBCU experience is nearly impossible for people who are not HBCU alumni until now. This book is a must-read for alums who want to reflect on the good old days and for high school students considering their college options." - Johnny C. Taylor, Jr., President & CEO of the Thurgood Marshall College Fund
Author: Alan Pennington
Publisher: Pearson UK
ISBN: 1292148470
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Author: Mihaly Csikszent
Publisher: Harper Collins
ISBN: 0060920432
Category : Psychology
Languages : en
Pages : 322
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Book Description
An introduction to "flow," a new field of behavioral science that offers life-fulfilling potential, explains its principles and shows how to introduce flow into all aspects of life, avoiding the interferences of disharmony.
Author: Rochie Kutoff
Publisher:
ISBN: 9781600913822
Category : Hebrew language
Languages : en
Pages : 48
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Book Description
