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Author: Alf H. Walle
Publisher: Bloomsbury Publishing USA
ISBN: 0313004692
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing, research that parallels what others, such as Shelby Hunt, have provided for scientific methods in marketing. His book is a provocative, thoughtful, and probing study of qualitative social theory and its important contributions to marketing and consumer research. It is of value to both practitioners and academics. Arguing that the social structural methods have been largely ignored, Walle rehabilitates this general method and compares it to poststructural alternatives. Walle shows that to understand the evolution of modern social theory, one must come to grips with the work of three towering pioneers: Immanuel Kant, Friedrich Hegel, and Karl Marx, and that researchers must understand and appreciate the contributions and influence of pioneers in order to avoid the myopic vision of our own time. Praising Hegel's metaphor of cultures as living organisms and his forging of the concept we now call National Character, Walle points to Hegel as the pioneering social structuralist and as the man who, as a negative example, inspired the poststructuralists to action. Walle ends with a well reasoned analysis of poststructural thought in marketing-consumer research, and suggests that conflict theory--an alternative to poststructural methods that evolved from social structural roots--is often more appropriate than poststructural analysis in marketing and consumer research. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.
Author: Alf H. Walle
Publisher: Bloomsbury Publishing USA
ISBN: 0313004692
Category : Business & Economics
Languages : en
Pages : 262
Get Book
Book Description
An anthropologist, folklorist, and literary critic besides being a marketing professor, Alf H. Walle takes a refreshingly interdisciplinary look at the impact of modern social thought upon marketing and social research. Tracing key ideas back to their intellectual roots, Walle shows how the evolution of social theory, and the controversies it has engendered, can and should transform the way marketers approach consumers. He provides a theoretic underpinning for qualitative consumer research and presents a lucid theoretical and methodological overview for qualitative methods in marketing, research that parallels what others, such as Shelby Hunt, have provided for scientific methods in marketing. His book is a provocative, thoughtful, and probing study of qualitative social theory and its important contributions to marketing and consumer research. It is of value to both practitioners and academics. Arguing that the social structural methods have been largely ignored, Walle rehabilitates this general method and compares it to poststructural alternatives. Walle shows that to understand the evolution of modern social theory, one must come to grips with the work of three towering pioneers: Immanuel Kant, Friedrich Hegel, and Karl Marx, and that researchers must understand and appreciate the contributions and influence of pioneers in order to avoid the myopic vision of our own time. Praising Hegel's metaphor of cultures as living organisms and his forging of the concept we now call National Character, Walle points to Hegel as the pioneering social structuralist and as the man who, as a negative example, inspired the poststructuralists to action. Walle ends with a well reasoned analysis of poststructural thought in marketing-consumer research, and suggests that conflict theory--an alternative to poststructural methods that evolved from social structural roots--is often more appropriate than poststructural analysis in marketing and consumer research. Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.
Author: Alf H. Walle
Publisher: Praeger
ISBN: 1567203884
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research. He sees them as alternatives to the scientific method and quantitative analysis — complements but not surrogates. He describes examples of humanistic analysis that readers without special grounding in the humanities can grasp, a discussion of specific humanistic methods and how they relate to marketing research and management, a view of the intellectual roots that show scholars what these tools can accomplish (and their limitations as well), ending with a provocative appendix that distinguishes humanistic empiricism from other systems of thought and defines clearly its usefulness in marketing. Written in an entertaining, informal style, Walle's book is thought provoking, robust, and filled with insights that will give marketing and consumer researchers an unusual view of new strategies and techniques to do even the most familiar tasks better. Walle reminds the reader that the humanities and qualitative social sciences offer a diverse and conflicting array of theories and methods, but he insists that their specific methods must not be embraced outside an appropriate context. Although marketers might prefer universally applicable methods that can be routinely plugged into any problem at hand, humanistic methods must be applied with an unusually subtle awareness of what they can and can not accomplish. He also shows how they are not merely analytical techniques, but embody a wide array of substantive knowledge as well, knowledge that must and can be recognized and considered. In his review and critique of the existing marketing research literature he shows that without guidance from the substantive thought derived from the humanities and qualitative social sciences, marketers can become trapped in counterproductive analysis and make significant errors in judgment. Well illustrated with stories, anecdotes, and his own research in the fields he is writing about, Walle's book is as useful as it is entertaining.
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: Dr. Alf H. Walle
Publisher: IAP
ISBN: 1607523604
Category : Travel
Languages : en
Pages : 219
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Book Description
The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.
Author: Robert Guang Tian
Publisher: Cambridge Scholars Publishing
ISBN: 1443893943
Category : Social Science
Languages : en
Pages : 140
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Book Description
This journal has been discontinued. Any issues are available to purchase separately.
Author: Alf H. Walle
Publisher: Routledge
ISBN: 1000520579
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
The classic and dominant paradigm of entrepreneurship emphasizes the relatively universal and homogeneous responses of a small, but influential, minority as they make unique and breakthrough contributions. Entrepreneurs are often viewed as inspired individualists who possess the courage to "go against the grain" as they risk it all to pursue an impassioned vision. According to Joseph Schumpeter and those who build upon his seminal perspectives, such entrepreneurial individuals pursue a path of "creative destruction" that paves the way towards true and innovative progress. Today, state of the art research is tempering and transcending this classic vision by acknowledging a wider array of cultural, psychological, and environmental contexts, influences, and responses. This monograph contributes to this research stream by viewing entrepreneurs within a cultural perspective and advocating viewing entrepreneurship in "culturally competent" ways. Presenting these perspectives in a short and circumscribed volume provides an elegant and influential means of disseminating these important perspectives. Entrepreneurship and Culture expands beyond popular and conventional views of entrepreneurship and provides readers with alternative perspectives in even-handed ways. It shows the latest state of knowledge on the topic and will be of value both to advanced students, and to academics and practitioners in the fields of entrepreneurship, international business, leadership and organizational studies. Beyond the business school, this book will also be of interest to anthropology, economic development, and indigenous studies scholars.
Author: Alf H. Walle
Publisher: Taylor & Francis
ISBN: 1000838560
Category : Social Science
Languages : en
Pages : 297
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Book Description
True Believers and the Great Replacement explores the responses of segments of Western cultures who fear that changes in the racial, religious, and ethnic makeup of society threaten their way of life. The Great Replacement Theory (that suggests that the traditional character of Western society is being undermined by outsiders) is discussed. Analyzed with reference to the Critical Race Theory and the “Cancel Culture” movement, the author examines the anxieties and reactions of those who feel alienated by a world of rapid and disorienting change. Drawing upon the thought of Eric Hoffer and Emile Durkheim, these responses are discussed in terms of the concepts of anomie and the true believer in innovative and effective ways. Based on this analysis, strategic responses are suggested. The volume will appeal to scholars and practitioners involved with issues of race and ethnicity, business, and social and cultural analyses.
Author: Corneliu Simut
Publisher: BRILL
ISBN: 9004275215
Category : Religion
Languages : en
Pages : 372
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Book Description
In this book, Professor Simuț shows how Christian theology started to be understood as a Gnostic philosophy of religion in the thought of the 19th-century scholar F. C. Baur. Although Baur was seen traditionally as a theologian and biblical exegete, Simuț argues that he was in fact a philosopher of religion, and it was his philosophical reading of Christian theology that informed his biblical preoccupations. Specifically, Baur’s perspective on Christian theology was heavily influenced by Jakob Böhme’s esoteric theosophy and Hegel’s religious philosophy in some key issues such as creation, Lucifer, dualism and the connection between spirit and matter coupled with that between philosophy and religion.
Author:
Publisher:
ISBN:
Category : Academic libraries
Languages : en
Pages : 592
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Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages :
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