Marketing Behavior and Executive Action PDF Download
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Author: Wroe Alderson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 506
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Book Description
Author: Wroe Alderson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 506
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Book Description
Author: Alfred R. Oxenfeldt
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Alfred Richard Oxenfeldt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 840
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Book Description
USA. Textbook on marketing management - covers customer behaviour, decision making, operational research (incl. Simulation), price-fixing, production planning, wholesale trade, publicity, sales and salespersonhip, and other marketing activities. References at the end of chapters.
Author: Wroe Alderson
Publisher: Ayer Company Pub
ISBN: 9780405111624
Category : Business & Economics
Languages : en
Pages : 487
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 657
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 657
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Book Description
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 696
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Book Description
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 657
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Book Description
Author: Norton Paley
Publisher: CRC Press
ISBN: 1420025643
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
