A Twenty-First Century Guide to Aldersonian Marketing Thought PDF Download
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Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
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Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: Ben Wooliscroft
Publisher: Springer Science & Business Media
ISBN: 0387281819
Category : Business & Economics
Languages : en
Pages : 572
Get Book Here
Book Description
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.
Author: Wroe Alderson
Publisher: Martino Fine Books
ISBN: 9781578987825
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
Reprint. Orginally published: Homewood, Ill.: R. D. Irwin, 1957.
Author: George Tesar
Publisher: Routledge
ISBN: 041578333X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Author:
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ISBN:
Category : Administrative agencies
Languages : en
Pages : 724
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Book Description
Author: O. A. J. Mascarenhas
Publisher: Lulu.com
ISBN: 0615143059
Category :
Languages : en
Pages : 594
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Book Description
Author:
Publisher:
ISBN:
Category : Executive departments
Languages : en
Pages : 736
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Book Description
Author: Barton A Weitz
Publisher: SAGE
ISBN: 9781412921206
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Author:
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ISBN:
Category : Delegated legislation
Languages : en
Pages : 276
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 550
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Book Description
Author: Imperial Economic Committee
Publisher:
ISBN:
Category : Fruit trade
Languages : en
Pages : 290
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Book Description
