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Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
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Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
Get Book Here
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Anthea Butler
Publisher: UNC Press Books
ISBN: 1469681536
Category : History
Languages : en
Pages : 182
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Book Description
The American political scene today is poisonously divided, and the vast majority of white evangelicals play a strikingly unified, powerful role in the disunion. In this clear-eyed, hard-hitting chronicle of American religion and politics, Anthea Butler argues that racism is at the core of conservative evangelical activism and power. Propelled by the benefits of whiteness, white evangelicals used scripture to defend slavery and nurture the Confederacy during the Civil War era. During Reconstruction, they used it to deny the vote to newly emancipated blacks. In the twentieth century, they sided with segregationists in avidly opposing movements for racial equality and civil rights. White evangelicals today, cloaked in a vision of Christian patriarchy and nationhood, form a staunch voting bloc in support of white leadership. Evangelicalism's racial history festers, splits America, and needs a reckoning now. In a new preface to the second edition, Butler takes stock of how the trends she identified have expanded as Donald Trump mounts a third campaign for the presidency, evangelicals celebrate and respond to the overturning of Roe v. Wade, and ferocious backlash against racial equity has injected new venom into evangelicalism's role in American politics.
Author: Frances FitzGerald
Publisher: Simon and Schuster
ISBN: 1439143153
Category : Religion
Languages : en
Pages : 607
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Book Description
* Winner of the 2017 National Book Critics Circle Award * National Book Award Finalist * Time magazine Top 10 Nonfiction Book of the Year * New York Times Notable Book * Publishers Weekly Best Books of 2017 This “epic history” (The Boston Globe) from Pulitzer Prize-winning historian Frances FitzGerald is the first to tell the powerful, dramatic story of the Evangelical movement in America—from the Puritan era to the 2016 election. “We have long needed a fair-minded overview of this vitally important religious sensibility, and FitzGerald has now provided it” (The New York Times Book Review). The evangelical movement began in the revivals of the eighteenth and nineteenth centuries, known in America as the Great Awakenings. A populist rebellion against the established churches, it became the dominant religious force in the country. During the nineteenth century white evangelicals split apart, first North versus South, and then, modernist versus fundamentalist. After World War II, Billy Graham attracted enormous crowds and tried to gather all Protestants under his big tent, but the civil rights movement and the social revolution of the sixties drove them apart again. By the 1980s Jerry Falwell and other southern televangelists, such as Pat Robertson, had formed the Christian right. Protesting abortion and gay rights, they led the South into the Republican Party, and for thirty-five years they were the sole voice of evangelicals to be heard nationally. Eventually a younger generation proposed a broader agenda of issues, such as climate change, gender equality, and immigration reform. Evangelicals now constitute twenty-five percent of the American population, but they are no longer monolithic in their politics. They range from Tea Party supporters to social reformers. Still, with the decline of religious faith generally, FitzGerald suggests that evangelical churches must embrace ethnic minorities if they are to survive. “A well-written, thought-provoking, and deeply researched history that is impressive for its scope and level of detail” (The Wall Street Journal). Her “brilliant book could not have been more timely, more well-researched, more well-written, or more necessary” (The American Scholar).
Author: Christian Smith
Publisher: University of Chicago Press
ISBN: 022622922X
Category : Religion
Languages : en
Pages : 325
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Book Description
“An excellent study of evangelicalism” from the award-winning sociologist and author of Souls in Transition and Soul Searching (Library Journal). Evangelicalism is one of the strongest religious traditions in America today; twenty million Americans identify themselves with the evangelical movement. Given the modern pluralistic world we live in, why is evangelicalism so popular? Based on a national telephone survey and more than three hundred personal interviews with evangelicals and other churchgoing Protestants, this study provides a detailed analysis of the commitments, beliefs, concerns, and practices of this thriving group. Examining how evangelicals interact with and attempt to influence secular society, this book argues that traditional, orthodox evangelicalism endures not despite, but precisely because of, the challenges and structures of our modern pluralistic environment. This work also looks beyond evangelicalism to explore more broadly the problems of traditional religious belief and practice in the modern world. With its impressive empirical evidence, innovative theory, and substantive conclusions, American Evangelicalism will provoke lively debate over the state of religious practice in contemporary America. “Based on a three-year study of American evangelicals, Smith takes the pulse of contemporary evangelicalism and offers substantial evidence of a strong heartbeat . . . Evangelicalism is thriving, says Smith, not by being countercultural or by retreating into isolation but by engaging culture at the same time that it constructs, maintains and markets its subcultural identity. Although Smith depends heavily on sociological theory, he makes his case in an accessible and persuasive style that will appeal to a broad audience.” —Publishers Weekly
Author: Leonard Sweet
Publisher: Mercer University Press
ISBN: 9780865545540
Category : Religion
Languages : en
Pages : 344
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Book Description
The essays collected in The Evangelical Tradition in America range over a vast plain of historical inquiry. Yet they are linked by a common purpose and vision of the exploration through ever-widening avenues of research into one of the most important movements in American culture, and the uncovering of forgotten, ill-conceived, or half-perceived features of the Evangelical tradition. This volume opens up new territory, recharts the old, and challenges and corrects several gaps in the historical topography of American Evangelicalism.Emerging from the Charles G. Finney Historical Conference at Colgate Rochester Divinity School/Bexley Hall/Crozer Theological Seminary in October 1981, these essays offer exciting interdisciplinary insights into the role of Evangelical religion in American society. As major contributions to scholarship in American religion, these investigations forge beyond the borders of Evangelicalism's role in issues now being explored by many American historians on the South, blacks, women, urban centers, millennialism, and organizational structures. They also provide directions from which to view Evangelicalism's impact on American history from the perspective of Southern popular religion, the psychological aspects of black evangelicalism, the stream of intellectual history, and the Enlightenment and evangelical roots of millenarian ideology.
Author: Crawford Gribben
Publisher: Oxford University Press
ISBN: 0199370249
Category : Religion
Languages : en
Pages : 225
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Book Description
Over the last thirty years, conservative evangelicals have been moving to the Northwest of the United States, where they hope to resist the impact of secular modernity and to survive the breakdown of society that they anticipate. These believers have often given up on the politics of the Christian Right, adopting strategies of hibernation while developing the communities and institutions from which a new America might one day emerge. Their activity coincides with the promotion by prominent survivalist authors of a program of migration to the "American Redoubt," a region encompassing Idaho, Montana, parts of eastern Washington and Oregon, and Wyoming, as a haven in which to endure hostile social change or natural disaster and in which to build a new social order. These migration movements have independent origins, but they overlap in their influences and aspirations, working in tandem to offer a vision of the present in which Christian values must be defended as American society is rebuilt according to biblical law. This book examines the origins, evolution, and cultural reach of this little-noted migration and considers what it might tell us about the future of American evangelicalism. Drawing on Calvinist theology, the social theory of Christian Reconstruction, and libertarian politics, these believers are projecting significant soft power. Their books are promoted by leading mainstream publishers and listed as New York Times bestsellers. Their strategy is gaining momentum, making an impact in local political and economic life, while being repackaged for a wider audience in publications by a broader coalition of conservative commentators and in American mass culture. This survivalist evangelical subculture recognizes that they have lost the culture war - but another kind of conflict is beginning.
Author: Steven Patrick Miller
Publisher: Oxford University Press, USA
ISBN: 0199777950
Category : History
Languages : en
Pages : 238
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Book Description
At the start of the twenty-first century, America was awash in a sea of evangelical talk. The Purpose Driven Life. Joel Osteen. The Left Behind novels. George W. Bush. Evangelicalism had become so powerful and pervasive that political scientist Alan Wolfe wrote of -a sense in which we are all evangelicals now.- Steven P. Miller offers a dramatically different perspective: the Bush years, he argues, did not mark the pinnacle of evangelical influence, but rather the beginning of its decline. The Age of Evangelicalism chronicles the place and meaning of evangelical Christianity in America since 1970, a period Miller defines as America's -born-again years.- This was a time of evangelical scares, born-again spectacles, and battles over faith in the public square. From the Jesus chic of the 1970s to the satanism panic of the 1980s, the culture wars of the 1990s, and the faith-based vogue of the early 2000s, evangelicalism expanded beyond churches and entered the mainstream in ways both subtly and obviously influential. Born-again Christianity permeated nearly every area of American life. It was broad enough to encompass Hal Lindsey's doomsday prophecies and Marabel Morgan's sex advice, Jerry Falwell and Jimmy Carter. It made an unlikely convert of Bob Dylan and an unlikely president of a divorced Hollywood actor. As Miller shows, evangelicalism influenced not only its devotees but its many detractors: religious conservatives, secular liberals, and just about everyone in between. The Age of Evangelicalism contained multitudes: it was the age of Christian hippies and the -silent majority, - of Footloose and The Passion of the Christ, of Tammy Faye Bakker the disgraced televangelist and Tammy Faye Messner the gay icon. Barack Obama was as much a part of it as Billy Graham. The Age of Evangelicalism tells the captivating story of how born-again Christianity shaped the cultural and political climate in which millions Americans came to terms with their times.
Author: John S. Dickerson
Publisher: Baker Books
ISBN: 1441241051
Category : Religion
Languages : en
Pages : 258
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Book Description
In 2006, few Americans were expecting the economy to collapse. Today the American church is in a similar position, on the precipice of a great spiritual recession. While we focus on a few large churches and dynamic leaders that are successful, the church's overall membership is shrinking. Young Christians are fleeing. Our donations are drying up. Political fervor is dividing us. Even as these crises eat at the church internally, our once friendly host culture is quickly turning hostile and antagonistic. How can we avoid a devastating collapse? In The Great Evangelical Recession, award-winning journalist and pastor John Dickerson identifies six factors that are radically eroding the American church and offers biblical solutions to prepare evangelicals for spiritual success, even in the face of alarming trends. This book is a heartfelt plea and call to the American church combining quality research, genuine hope, and practical application with the purpose of igniting the church toward a better future.
Author: Molly Worthen
Publisher: Oxford University Press
ISBN: 0190630515
Category : History
Languages : en
Pages : 375
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Book Description
In Apostles of Reason, Molly Worthen offers a sweeping history of modern American evangelicalism, arguing that the faith has been shaped not by shared beliefs but by battles over the relationship between faith and reason.
Author: Mark A. Noll
Publisher: Wm. B. Eerdmans Publishing
ISBN: 1467464627
Category : Religion
Languages : en
Pages : 323
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Book Description
Winner of the Christianity Today Book of the Year Award (1995) “The scandal of the evangelical mind is that there is not much of an evangelical mind.” So begins this award-winning intellectual history and critique of the evangelical movement by one of evangelicalism’s most respected historians. Unsparing in his indictment, Mark Noll asks why the largest single group of religious Americans—who enjoy increasing wealth, status, and political influence—have contributed so little to rigorous intellectual scholarship. While nourishing believers in the simple truths of the gospel, why have so many evangelicals failed to sustain a serious intellectual life and abandoned the universities, the arts, and other realms of “high” culture? Over twenty-five years since its original publication, The Scandal of the Evangelical Mind has turned out to be prescient and perennially relevant. In a new preface, Noll lays out his ongoing personal frustrations with this situation, and in a new afterword he assesses the state of the scandal—showing how white evangelicals’ embrace of Trumpism, their deepening distrust of science, and their frequent forays into conspiratorial thinking have coexisted with surprisingly robust scholarship from many with strong evangelical connections.
