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Author: L. R. Thomas
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 88
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Book Description
Author: L. R. Thomas
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 88
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Book Description
Author: Jackie Collins
Publisher: DIANE Publishing
ISBN: 9780941375528
Category :
Languages : en
Pages : 162
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Book Description
Describes U.S. Dept. of Commerce-supported trade fairs in Europe. Lists close to 1,000 regional trade fairs throughout Europe. Outlines steps companies should take to succeed at a trade fair.
Author: James Hogan
Publisher: Springer
ISBN: 1349113441
Category : Business & Economics
Languages : en
Pages : 565
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Book Description
Author:
Publisher:
ISBN:
Category : Europe
Languages : en
Pages : 14
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 918
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Book Description
Includes articles on international business opportunities.
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 526
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Book Description
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages :
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Book Description
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957873
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Author: Paul Cunningham
Publisher: IOS Press
ISBN: 9781586034702
Category : Business & Economics
Languages : en
Pages : 900
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Book Description
"This book brings together a comprehensive collection on commercial, government or societal exploitation of the Internet and ICT, representing cutting edge research from over 30 countries. The issues, applications and case studies presented facilitate knowledge sharing, which is key to addressing global eAdoption issues and the Digital Divide. It can be sued to benchmark regional and national developments, avoid previous mistakes and identify potential partners and exploitation opportunities." -- Preface.
Author: Helmut Schwägermann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110366770
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
