European Marketing Data and Statistics 1996 PDF Download
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Author:
Publisher: Gale Cengage
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
Author:
Publisher: Euromonitor International
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Author:
Publisher: Gale Cengage
ISBN: 9780863386404
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628
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Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.
Author: Rajeev Batra
Publisher: Springer Science & Business Media
ISBN: 1461550092
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Author: Wilson P Dizard Jr
Publisher: Routledge
ISBN: 0429711026
Category : Social Science
Languages : en
Pages : 247
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Book Description
So Paulo, Brazils largest city, has more mobile phones than does Paris. The largest phone system in Kampuchea is cellular. In the next twenty years, within one generation, everyone on earth will be able to place a phone call to anyone else anywhere. This Meganet is a patchwork of networks, big and small, local and global, primitive and high-tech, that fit together because they share compatible technologies. Wilson Dizards Meganet is a report on the progress and setbacks in expanding Meganet resources to everyone on earth. He examines not only the advantages, from toll-free numbers and credit cards, but the downsides, from the potential invasions of privacy to the question of who will and who should control Meganet. Dizard describes the likely players: from the oil and utility companies who own desirable rights-of-way to Silicon Valley to emerging innovators in Chile and Germany.
Author: A. M. Findlay
Publisher: Taylor & Francis
ISBN: 9780415087209
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
Author: United States Department of Commerce
Publisher: U.S. Government Printing Office
ISBN: 9780160492808
Category : Social Science
Languages : en
Pages : 1044
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Author:
Publisher: Bureau of Census
ISBN: 9780160492815
Category : Reference
Languages : en
Pages : 1048
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Book Description
117th edition. Provides tables and graphs of statistics on the social, political, and economic conditions of the United States. Each section has an introductory text. Each table and graph has a source note. Appendix 1 includes guides to sources of statistics, State statistical abstracts, and foreign statistical abstracts.
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1032
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Book Description
Author: Claitor's Publishing Division
Publisher: Claitor's Pub Division
ISBN: 9781579805975
Category : Reference
Languages : en
Pages : 1026
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Book Description
