Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages :
Book Description
Europages
Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages :
Book Description
Europe in Figures. 1989/90 EDITION.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
The European Community
Author: Coopers & Lybrand (Europe) (Firm)
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 28
Book Description
Europages
Author:
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 1416
Book Description
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 1416
Book Description
The Publishers' Trade List Annual
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 804
Book Description
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 804
Book Description
European Economy
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Advertising as Multilingual Communication
Author: H. Kelly-Holmes
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Publisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Eurosynt
Author:
Publisher:
ISBN:
Category : Bulletin quotidien Europe
Languages : en
Pages : 834
Book Description
Publisher:
ISBN:
Category : Bulletin quotidien Europe
Languages : en
Pages : 834
Book Description
CD-ROMs in Print
Author:
Publisher:
ISBN:
Category : CD-ROMs
Languages : en
Pages : 2030
Book Description
Publisher:
ISBN:
Category : CD-ROMs
Languages : en
Pages : 2030
Book Description
Economic Titles/abstracts
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 514
Book Description
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 514
Book Description