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Essentials of Digital Marketing

Essentials of Digital Marketing PDF Author: Kathryn Waite
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396021
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.