Author: Rajiv Mukherjee
Publisher:
ISBN:
Category :
Languages : en
Pages : 326
Book Description
It is of deep interest to researchers and practitioners in Information System (IS) to understand the efficacy of the traditional IS and economics theory in modern business environments such as online social networks. In the pursuit to understand such new IS phenomenon and address the gap in extant literature, my dissertation, identifies the strategies that the firms should incorporate in the presence of network effects; i.e., the increases in benefits accrued by a network user with an increase in the number of users, and its impact on consumer behavior. My first essay, challenges the traditional notion that network effects create a strong protective moat for the incumbent in network competition. I show that network effects are over rated in multi-homing setting, where users can co-exist across multiple networks under resource constraints. Over reliance on the strength of network effects by the incumbent firm in multi-homing setting, stems from extant economic theory that is applicable to single homing networks, where users has to choose one of the available networks. The first essay recommends strategies for the level of innovation and its time of delivery that firms should incorporate in order to survive and succeed in multi-homing environment. While the first essay focuses on multi-homing and the strength of network effects, the second essay revisits firm's preemption strategy in single homing setting with network effects, in order to prevent its users from migrating to a new entrant with better technology. I find that, for moderate levels of price and innovation competition, an incumbent with high reputation is better off being non-committal in its preemption. In contrast, committal preemption is apt for other combinations of reputation, innovation and price. While the first two essays focus on the impact of consumer behavior on firm strategies, the third essay delves into the impact of firm strategies on consumer behavior. In particular, I identify identity revelation policies that increase the number of successful transactions and collaborations in a socially embedded marketplace. The results imply that revealing social identities may be detrimental to negotiation and collaboration in a socially embedded marketplace -- a notion that is counter intuitive to networks that are inherently social.
Essays on Firm Strategies and Consumer Dynamics in Socially Embedded Technology Networks
Author: Rajiv Mukherjee
Publisher:
ISBN:
Category :
Languages : en
Pages : 326
Book Description
It is of deep interest to researchers and practitioners in Information System (IS) to understand the efficacy of the traditional IS and economics theory in modern business environments such as online social networks. In the pursuit to understand such new IS phenomenon and address the gap in extant literature, my dissertation, identifies the strategies that the firms should incorporate in the presence of network effects; i.e., the increases in benefits accrued by a network user with an increase in the number of users, and its impact on consumer behavior. My first essay, challenges the traditional notion that network effects create a strong protective moat for the incumbent in network competition. I show that network effects are over rated in multi-homing setting, where users can co-exist across multiple networks under resource constraints. Over reliance on the strength of network effects by the incumbent firm in multi-homing setting, stems from extant economic theory that is applicable to single homing networks, where users has to choose one of the available networks. The first essay recommends strategies for the level of innovation and its time of delivery that firms should incorporate in order to survive and succeed in multi-homing environment. While the first essay focuses on multi-homing and the strength of network effects, the second essay revisits firm's preemption strategy in single homing setting with network effects, in order to prevent its users from migrating to a new entrant with better technology. I find that, for moderate levels of price and innovation competition, an incumbent with high reputation is better off being non-committal in its preemption. In contrast, committal preemption is apt for other combinations of reputation, innovation and price. While the first two essays focus on the impact of consumer behavior on firm strategies, the third essay delves into the impact of firm strategies on consumer behavior. In particular, I identify identity revelation policies that increase the number of successful transactions and collaborations in a socially embedded marketplace. The results imply that revealing social identities may be detrimental to negotiation and collaboration in a socially embedded marketplace -- a notion that is counter intuitive to networks that are inherently social.
Publisher:
ISBN:
Category :
Languages : en
Pages : 326
Book Description
It is of deep interest to researchers and practitioners in Information System (IS) to understand the efficacy of the traditional IS and economics theory in modern business environments such as online social networks. In the pursuit to understand such new IS phenomenon and address the gap in extant literature, my dissertation, identifies the strategies that the firms should incorporate in the presence of network effects; i.e., the increases in benefits accrued by a network user with an increase in the number of users, and its impact on consumer behavior. My first essay, challenges the traditional notion that network effects create a strong protective moat for the incumbent in network competition. I show that network effects are over rated in multi-homing setting, where users can co-exist across multiple networks under resource constraints. Over reliance on the strength of network effects by the incumbent firm in multi-homing setting, stems from extant economic theory that is applicable to single homing networks, where users has to choose one of the available networks. The first essay recommends strategies for the level of innovation and its time of delivery that firms should incorporate in order to survive and succeed in multi-homing environment. While the first essay focuses on multi-homing and the strength of network effects, the second essay revisits firm's preemption strategy in single homing setting with network effects, in order to prevent its users from migrating to a new entrant with better technology. I find that, for moderate levels of price and innovation competition, an incumbent with high reputation is better off being non-committal in its preemption. In contrast, committal preemption is apt for other combinations of reputation, innovation and price. While the first two essays focus on the impact of consumer behavior on firm strategies, the third essay delves into the impact of firm strategies on consumer behavior. In particular, I identify identity revelation policies that increase the number of successful transactions and collaborations in a socially embedded marketplace. The results imply that revealing social identities may be detrimental to negotiation and collaboration in a socially embedded marketplace -- a notion that is counter intuitive to networks that are inherently social.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Dissertation Abstracts International
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 688
Book Description
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 688
Book Description
Social Science Research
Author: Anol Bhattacherjee
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Publisher: CreateSpace
ISBN: 9781475146127
Category : Science
Languages : en
Pages : 156
Book Description
This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
The Social Construction of Technological Systems
Author: Wiebe E. Bijker
Publisher: MIT Press
ISBN: 9780262521376
Category : Science
Languages : en
Pages : 428
Book Description
"The impact of technology on society is clear and unmistakeable. The influence of society on technology is more subtle. The 13 essays in this book have been written by a diverse group of scholars united by a common interest in creating a new field - the sociology of technology. They draw on a wide array of case studies - from cooking stoves to missile systems, from 15th-century Portugal to today's Al labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions"--Back cover.
Publisher: MIT Press
ISBN: 9780262521376
Category : Science
Languages : en
Pages : 428
Book Description
"The impact of technology on society is clear and unmistakeable. The influence of society on technology is more subtle. The 13 essays in this book have been written by a diverse group of scholars united by a common interest in creating a new field - the sociology of technology. They draw on a wide array of case studies - from cooking stoves to missile systems, from 15th-century Portugal to today's Al labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions"--Back cover.
The Social Shaping of Technology
Author: Donald A. MacKenzie
Publisher: Milton Keynes ; Philadelphia : Open University Press
ISBN: 9780335150274
Category : Technology
Languages : en
Pages : 327
Book Description
Publisher: Milton Keynes ; Philadelphia : Open University Press
ISBN: 9780335150274
Category : Technology
Languages : en
Pages : 327
Book Description
No Bullshit Social Media
Author: Jason Falls
Publisher: Pearson Education
ISBN: 0789748010
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
Publisher: Pearson Education
ISBN: 0789748010
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics
The Wealth of Networks
Author: Yochai Benkler
Publisher: Yale University Press
ISBN: 9780300125771
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
Publisher: Yale University Press
ISBN: 9780300125771
Category : Business & Economics
Languages : en
Pages : 532
Book Description
Describes how patterns of information, knowledge, and cultural production are changing. The author shows that the way information and knowledge are made available can either limit or enlarge the ways people create and express themselves. He describes the range of legal and policy choices that confront.
Journal of High Technology Management Research
Author:
Publisher:
ISBN:
Category : High technology industries
Languages : en
Pages : 718
Book Description
Publisher:
ISBN:
Category : High technology industries
Languages : en
Pages : 718
Book Description
The Next Digital Decade
Author: Berin Szoka
Publisher: TechFreedom
ISBN: 0983820600
Category : Computers
Languages : en
Pages : 578
Book Description
Publisher: TechFreedom
ISBN: 0983820600
Category : Computers
Languages : en
Pages : 578
Book Description