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Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 700
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 700
Get Book Here
Book Description
Author: Jose A. Gomez-Ibanez
Publisher: Brookings Institution Press
ISBN: 9780815715696
Category : Business & Economics
Languages : en
Pages : 592
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Book Description
This comprehensive survey of transportation economic policy pays homage to a classic work, Techniques of Transportation Planning, by renowned transportation scholar John R. Meyer. With contributions from leading economists in the field, it includes added emphasis on policy developments and analysis. The book covers the basic analytic methods used in transportation economics and policy analysis; focuses on the automobile, as both the mainstay of American transportation and the source of some of its most serious difficulties; covers key issues of urban public transportation; and analyzes the impact of regulation and deregulation on the U.S. airline, railroad, and trucking industries. In addition to the editors, the contributors are Alan A. Altshuler, Harvard University; Ronald R. Braeutigam, Northwestern University; Robert E. Gallamore, Union Pacific Railroad; Arnold M. Howitt, Harvard University; Gregory K. Ingram, The Wold Bank; John F. Kain, University of Texas at Dallas; Charles Lave, University of California, Irvine; Lester Lave, Carnegie Mellon University; Robert A. Leone, Boston University; Zhi Liu, The World Bank; Herbert Mohring, University of Minnesota; Steven A. Morrison, Northeastern University; Katherine M. O'Regan, Yale University; Don Pickrell, U.S. Department of Transportation; John M. Quigley, University of California, Berkeley; Ian Savage, Northwestern University; and Kenneth A. Small, University of California Irvine.
Author: David J. Teece
Publisher: World Scientific
ISBN: 9789810244477
Category : Technology & Engineering
Languages : en
Pages : 528
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Book Description
This book examines the manner in which successful firms develop, transfer, protect, and capture value from technological innovation. In essence, it is about ?knowledge management?, which lies at the foundation of firm level competitive advantage in today's global economy. The essays contain some of the fundamental contributions to the field of knowledge management by one of its best-known thinkers; they also constitute an immensely practical guide for those managers who wish to look below the surface of what is going on in Silicon Valley and elsewhere.
Author: Hermann Simon
Publisher: Springer
ISBN: 3319204009
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Author: Arnold Kean
Publisher: BRILL
ISBN: 9789024725434
Category : Law
Languages : en
Pages : 396
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Book Description
European Air Law is a highly useful looseleaf compilation of the European Community legislation & the case law of the European Court of Justice. This comprehensive guide provides all relevant background material & case law in the field of aviation law & also contains: a major introduction into this dynamic field of air law a useful bibliography a practical set-up & indexes for easy reference a foreword by Karl Otto Lenz, Advocate-General at the European Court of Justice. It is a time-saving reference tool because it combines all important European Treaties with case law & other relevant literature. Update frequency: 2-3 supplements a year
Author: Charles W Lamb
Publisher: South Western Educational Publishing
ISBN: 9780324014402
Category : Business & Economics
Languages : en
Pages : 620
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Book Description
All questions in the Study Guide are keyed to the learning objectives by numbered icons. In addition to true/false, multiple choice, and essay questions, every chapter includes application questions, many in the form of short scenarios. Study Guide questions were designed to be similar in type and difficulty level to the Test Bank questions, so that review using the Study Guide will help students to improve their test scores. The guide also includes chapter outlines with definitions of key terms, a synopsis of key points under the learning objectives, and vocabulary practice.
Author: Kalyan T. Talluri
Publisher: Springer Science & Business Media
ISBN: 0387273913
Category : Business & Economics
Languages : en
Pages : 731
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Book Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author: Menesh S. Patel
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Author: Uwe Hannig
Publisher: Springer Nature
ISBN: 3031200403
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
