Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582437246
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
The Age of Persuasion
Author: Terry O'Reilly
Publisher: Catapult
ISBN: 1582437246
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Publisher: Catapult
ISBN: 1582437246
Category : Business & Economics
Languages : en
Pages : 353
Book Description
Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.
Persuasion
Author: Jane Austen
Publisher: First Avenue Editions
ISBN: 1512402214
Category : Fiction
Languages : en
Pages : 270
Book Description
Anne Elliot was once engaged to Captain Frederick Wentworth, but she broke off the engagement when a family friend persuaded her that it was an imprudent match. Several years later, Captain Wentworth returns from the Napoleonic Wars, but his seeming indifference towards Anne convinces her that it is too late to win him back. Meanwhile, the charming Mr. Elliot—Anne's cousin and her father's heir to Kellynch Hall—plots to marry her to ensure he remains the sole heir to the family estate. Will Captain Wentworth rediscover his feelings for Anne, or will she be forced to marry the scheming Mr. Elliot? English author Jane Austen wrote this novel of manners in 1816, one year before her death at the age of 41. This unabridged version of her last completed novel is taken from the 1818 copyright edition.
Publisher: First Avenue Editions
ISBN: 1512402214
Category : Fiction
Languages : en
Pages : 270
Book Description
Anne Elliot was once engaged to Captain Frederick Wentworth, but she broke off the engagement when a family friend persuaded her that it was an imprudent match. Several years later, Captain Wentworth returns from the Napoleonic Wars, but his seeming indifference towards Anne convinces her that it is too late to win him back. Meanwhile, the charming Mr. Elliot—Anne's cousin and her father's heir to Kellynch Hall—plots to marry her to ensure he remains the sole heir to the family estate. Will Captain Wentworth rediscover his feelings for Anne, or will she be forced to marry the scheming Mr. Elliot? English author Jane Austen wrote this novel of manners in 1816, one year before her death at the age of 41. This unabridged version of her last completed novel is taken from the 1818 copyright edition.
Persuasion
Author: Jane Austen
Publisher: Harvard University Press
ISBN: 0674049748
Category : Fiction
Languages : en
Pages : 358
Book Description
This is a tale of love lost and renewed amid England's complicated upper society.
Publisher: Harvard University Press
ISBN: 0674049748
Category : Fiction
Languages : en
Pages : 358
Book Description
This is a tale of love lost and renewed amid England's complicated upper society.
PERSUASION
Author: Jane Austen
Publisher: Strelbytskyy Multimedia Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 250
Book Description
Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Publisher: Strelbytskyy Multimedia Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 250
Book Description
Persuasion is a novel written by a famous British writer Jane Austen. It is a story about the life of Anne Elliot, a middle daughter of baronet Sir Walter, a spender and bluffer. Due to these features of his character, he found himself in a difficult financial position. He has to rent a family estate Kellynch Hall in order to pay his debts. Meanwhile, his most smart and considerate daughter Anne goes to Uppercross to look after a sick sister. In the days of her youth she was mutually in love with Frederick Wentworth, but because of a fear of a poor marriage, “reasons of conscience” and on the insistence of a “family friend” Lady Russel Anne stopped her relationship with him. But now after eight years, some incredible coincidence happens. The family that rents Kellynch Hall is related to Frederick Wentworth. Is the old-time love still alive in the hearts of Anne and Frederick?
Era of Persuasion
Author: E. Brooks Holifield
Publisher: Rowman & Littlefield Publishers
ISBN: 0742578593
Category : History
Languages : en
Pages : 228
Book Description
Pre-eighteenth century America was a uniquely pragmatic, utopian society—a new world in which the expectations of a new beginning brought by explorers, traders, and settlers often conflicted violently the Native Americans they encountered. In Era of Persuasion: American Thought and Culture 1521–1680, E. Brooks Holifield identifies the act of persuasion as the common ground on which these disparate groups stood. As he clearly documents and persuasively interprets an America that some readers may not recognize, Holifield includes compelling insights into the social expressions of Native Americans and Africans as well as Europeans. His view extends from the pueblos of New Mexico and the missions of France to the plantations of Virginia and the towns of New England. Era of Persuasion portrays an early American society populated by passionate visionaries with urgently persuasive purposes who lived by applied philosophy and inspired action, and will be appreciated by the curious reader and avid historian alike.
Publisher: Rowman & Littlefield Publishers
ISBN: 0742578593
Category : History
Languages : en
Pages : 228
Book Description
Pre-eighteenth century America was a uniquely pragmatic, utopian society—a new world in which the expectations of a new beginning brought by explorers, traders, and settlers often conflicted violently the Native Americans they encountered. In Era of Persuasion: American Thought and Culture 1521–1680, E. Brooks Holifield identifies the act of persuasion as the common ground on which these disparate groups stood. As he clearly documents and persuasively interprets an America that some readers may not recognize, Holifield includes compelling insights into the social expressions of Native Americans and Africans as well as Europeans. His view extends from the pueblos of New Mexico and the missions of France to the plantations of Virginia and the towns of New England. Era of Persuasion portrays an early American society populated by passionate visionaries with urgently persuasive purposes who lived by applied philosophy and inspired action, and will be appreciated by the curious reader and avid historian alike.
Captain Wentworth's Persuasion
Author: Regina Jeffers
Publisher: Simon and Schuster
ISBN: 1569758263
Category : Fiction
Languages : en
Pages : 384
Book Description
Witty, romantic and insightful, this novel retells the love affair at the heart of Jane Austen's Persuasion from the perspective of the suitor--Captain Wentworth. Written in the language of the era, Captain Wentworth's Persuasion re-creates the original style, themes and sardonic humor of Jane Austen's novel while turning the entire tale on its head in a most engaging fashion. Readers hear Captain Wentworth's side of this tangled story while gazing into his thoughts and emotions. Wentworth initially suffers rejection and frustration because the titled Elliots do not consider him good enough for their daughter Anne. Despite her feelings for Wentworth, Anne allows others to persuade her to break off their engagement. Eight years later, when Wentworth returns from fighting against Napoleon's army, the difficult years of war have reversed fortunes. Now it is he who is rich, having won many prizes in battle, while the Elliots are deeply in debt and in danger of losing their good name. Will Wentworth seek revenge by choosing another woman over his former love? Can he walk away from Anne, or will the memory of her lips and her touch capture his love once again?
Publisher: Simon and Schuster
ISBN: 1569758263
Category : Fiction
Languages : en
Pages : 384
Book Description
Witty, romantic and insightful, this novel retells the love affair at the heart of Jane Austen's Persuasion from the perspective of the suitor--Captain Wentworth. Written in the language of the era, Captain Wentworth's Persuasion re-creates the original style, themes and sardonic humor of Jane Austen's novel while turning the entire tale on its head in a most engaging fashion. Readers hear Captain Wentworth's side of this tangled story while gazing into his thoughts and emotions. Wentworth initially suffers rejection and frustration because the titled Elliots do not consider him good enough for their daughter Anne. Despite her feelings for Wentworth, Anne allows others to persuade her to break off their engagement. Eight years later, when Wentworth returns from fighting against Napoleon's army, the difficult years of war have reversed fortunes. Now it is he who is rich, having won many prizes in battle, while the Elliots are deeply in debt and in danger of losing their good name. Will Wentworth seek revenge by choosing another woman over his former love? Can he walk away from Anne, or will the memory of her lips and her touch capture his love once again?
The Family Fortune
Author: Laurie Horowitz
Publisher: Harper Collins
ISBN: 0061868434
Category : Fiction
Languages : en
Pages : 322
Book Description
Jane Austen in Boston: a modern retelling of Persuasion in which the sensible daughter of a flighty Brahmin family finds love against all odds Jane Fortune's fortunes have taken a downturn. Thanks to the profligate habits of her father and older sister, the family's money has evaporated and Jane has to move out of the only home she's ever known: a stately brick town house on Boston's prestigious Beacon Hill. Thirty-eight and terminally single, Jane has never pursued idle pleasures like her sibling and father. Instead, she has devoted her time to running the Fortune Family Foundation, a revered philanthropic institution that has helped spark the careers of many a budding writer, including Max Wellman, Jane's first—and only—love. Now Jane has lost her luster. Max, meanwhile, has become a bestselling novelist and a renowned literary lothario. But change is afoot. And in the process of saving her family and reigniting the flames of true love, Jane might just find herself becoming the woman she was always meant to be.
Publisher: Harper Collins
ISBN: 0061868434
Category : Fiction
Languages : en
Pages : 322
Book Description
Jane Austen in Boston: a modern retelling of Persuasion in which the sensible daughter of a flighty Brahmin family finds love against all odds Jane Fortune's fortunes have taken a downturn. Thanks to the profligate habits of her father and older sister, the family's money has evaporated and Jane has to move out of the only home she's ever known: a stately brick town house on Boston's prestigious Beacon Hill. Thirty-eight and terminally single, Jane has never pursued idle pleasures like her sibling and father. Instead, she has devoted her time to running the Fortune Family Foundation, a revered philanthropic institution that has helped spark the careers of many a budding writer, including Max Wellman, Jane's first—and only—love. Now Jane has lost her luster. Max, meanwhile, has become a bestselling novelist and a renowned literary lothario. But change is afoot. And in the process of saving her family and reigniting the flames of true love, Jane might just find herself becoming the woman she was always meant to be.
The Necessary Art of Persuasion
Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 81
Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Persuasion
Author: Jane Austen
Publisher: Penguin UK
ISBN: 0141907819
Category : Fiction
Languages : en
Pages : 289
Book Description
'In Persuasion, Jane Austen is beginning to discover that the world is larger, more mysterious, and more romantic than she had supposed' Virginia Woolf Jane Austen's moving late novel of missed opportunities and second chances centres on Anne Elliot, no longer young and with few romantic prospects. Eight years earlier, she was persuaded by others to break off her engagement to poor, handsome naval captain Frederick Wentworth. What happens when they meet again is movingly told in Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, and a mature, tender love story tinged with heartache. Edited with an Introduction by Gillian Beer
Publisher: Penguin UK
ISBN: 0141907819
Category : Fiction
Languages : en
Pages : 289
Book Description
'In Persuasion, Jane Austen is beginning to discover that the world is larger, more mysterious, and more romantic than she had supposed' Virginia Woolf Jane Austen's moving late novel of missed opportunities and second chances centres on Anne Elliot, no longer young and with few romantic prospects. Eight years earlier, she was persuaded by others to break off her engagement to poor, handsome naval captain Frederick Wentworth. What happens when they meet again is movingly told in Austen's last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, and a mature, tender love story tinged with heartache. Edited with an Introduction by Gillian Beer
The Female Persuasion
Author: Meg Wolitzer
Publisher: Penguin
ISBN: 0525533222
Category : Fiction
Languages : en
Pages : 435
Book Description
A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.
Publisher: Penguin
ISBN: 0525533222
Category : Fiction
Languages : en
Pages : 435
Book Description
A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.