Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 376

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Book Description

Author: Richard Hogqvist
Publisher: A&C Black
ISBN: 2884791086
Category : Design
Languages : en
Pages : 402

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Book Description
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447098
Category : Design
Languages : en
Pages : 402

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Book Description
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Author: Epica Awards
Publisher: A&C Black
ISBN: 2884791094
Category : Design
Languages : en
Pages : 402

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Book Description
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.

Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 9780749448370
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Author:
Publisher:
ISBN:
Category : English newspapers
Languages : en
Pages : 1352

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Book Description
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

Author: Epica Awards
Publisher: AVA Publishing
ISBN: 9782884790581
Category : Design
Languages : en
Pages : 384

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Book Description
The 17th annual edition of the Epica Book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the Epica awards, Europe's premier creative awards show. Judged by journalists from 30 leading European advertising magazines, the 17th Epica awards attracted over 6,000 entries from around 700 of the best European advertising agencies, photographers and production houses in 39 countries. All the winners and finalists are in the Epica Book, together with a selection of other high-scoring campaigns. The Epica awards have become the reference for innovative and creative achievement in Europe. The Annual has become not only the reference to the best commercial communications in Europe for the last 12 months, but also a 'Who's Who' to the foremost creative talent in Europe.

Author: Epica Awards
Publisher: Bloomsbury Visual Arts
ISBN: 1350159921
Category : Design
Languages : en
Pages : 401

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Book Description
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.

Author:
Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 1480

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Book Description
A union list of serials commencing publication after Dec. 31, 1949.

Author: Epica Awards
Publisher: AVA Publishing
ISBN: 9782884790833
Category : Design
Languages : en
Pages : 0

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Book Description
The 18th annual edition of the Epica Book contains more than 900 print ads, television commercials, publications, direct marketing operations, packaging design projects and interactive entries honoured in the 2004/05 Epica awards, Europe's premier creative awards show. Judged by journalists from 32 leading European advertising magazines, the Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends. The page layout has evolved in 2005 to accommodate more work than ever before, while at the same time creating a cleaner look that remains consistent with previous editions. The striking cover design by Getty Images is also expected to enhance the appeal of the new book. The Epica Book is aimed primarily at creative people working in the advertising industry, but is also relevant to advertisers.