Epica Book 33

Epica Book 33 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350159948
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.

Epica Book 33

Epica Book 33 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350159948
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.

Epica Book 30

Epica Book 30 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1350010448
Category : Design
Languages : en
Pages : 400

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Book Description
Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447098
Category : Design
Languages : en
Pages : 400

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Book Description
This book is a unique source of information for all those interested in contemporary European creative trends and is conveniently arranged by product category with creative credits and brief translations where necessary. Epica Book 23: Europe's Best Advertising includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths and Adland (Kolan Page), who also contributed the creative synopses.

Epica Book 23: Europe's Best Advertising

Epica Book 23: Europe's Best Advertising PDF Author: Richard Hogqvist
Publisher: A&C Black
ISBN: 2884791086
Category : Design
Languages : en
Pages : 402

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Book Description
All the gold, silver, and bronze winners are in the Epica Book, together witha good selection of other high-scoring entries. This volume includes articlesby Lewis Blackwell and Mark Tungate, author of "Adland," who also contributesthe creative synopses.

Epica Book 28: Creative Communications

Epica Book 28: Creative Communications PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1472590708
Category : Design
Languages : en
Pages : 400

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Book Description
Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.

Basics Advertising 01: Copywriting

Basics Advertising 01: Copywriting PDF Author: Robert Bowdery
Publisher: Bloomsbury Publishing
ISBN: 2940439532
Category : Business & Economics
Languages : en
Pages : 176

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Book Description
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Epica Book 27

Epica Book 27 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1472589823
Category : Business & Economics
Languages : en
Pages : 400

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Book Description
The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders. Epica Book 27: Creative Communications is a lasting record of the 2013 Epica Awards and a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends. Epica Book 27 includes an introduction by Masako Okamura, the award-winning creative director from Japan's Dentsu, who recently became Executive Creative Director of Dentsu Vietnam. Masako was the first female creative director at Dentsu and is one of the most respected creatives in Asia. The 2013 Epica Awards were judged by journalists representing 41 specialist titles and websites from 34 countries, including 6 new titles from Canada, India, Singapore, China, Australia and the Philippines.

Epica Book 10

Epica Book 10 PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description


The Fundamentals of Branding

The Fundamentals of Branding PDF Author: Melissa Davis
Publisher: Bloomsbury Publishing
ISBN: 1350034614
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

Epica Book 24: Europe's Best Advertising

Epica Book 24: Europe's Best Advertising PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 2940447500
Category : Design
Languages : en
Pages : 400

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Book Description
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.