Enterprise One to One

Enterprise One to One PDF Author: Don Peppers
Publisher: Crown Business
ISBN: 0385500734
Category : Business & Economics
Languages : en
Pages : 433

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Book Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

Enterprise One to One

Enterprise One to One PDF Author: Don Peppers
Publisher: Crown Business
ISBN: 0385500734
Category : Business & Economics
Languages : en
Pages : 433

Get Book

Book Description
Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

The AI-Powered Enterprise

The AI-Powered Enterprise PDF Author: Seth Earley
Publisher: LifeTree Media
ISBN: 1928055524
Category : Business & Economics
Languages : en
Pages : 203

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Book Description
Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.

Then There Was One: The U.S.S. Enterprise And The First Year Of War

Then There Was One: The U.S.S. Enterprise And The First Year Of War PDF Author: Eugene Burns
Publisher: Pickle Partners Publishing
ISBN: 1786257254
Category : History
Languages : en
Pages : 175

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Book Description
With the war in the Pacific well into its new, offensive phase, the best carrier story of the war can now be told. It is the story of the Enterprise, one of the Navy’s greatest fighting ships, the first carrier to receive the rarely awarded Presidential Citation. Of the seven first-line U. S. carriers when war began, four were sunk in the first year of war, another saw action in non-Pacific waters during the period involved, and another was out of action at the decisive moment. Then there was one—the Enterprise. Virtually alone, it held the long, thin Pacific line against overwhelming odds. It was part of the too little which was not, luckily for us, too late. Then There Was One is a story of men—like Admiral “Bill” Halsey, who rode the Big E as his flagship; Air Group Cmdr. McClusky who, in what was officially termed “the most important decision of the entire action, helped win the Battle of Midway; Cmdr. Turner Caldwell whose decision to take eleven Enterprise planes to Guadalcanal helped determine the fate of the Solomons; young Lt. “Birney” Strong who fulfilled a life’s ambition and scratched one Jap flattop; Ensign Neal Scott whose dying letter to his parents is one of the most moving documents of the war—of these men and many others. It is a story of battles—from that first Sunday morning when the Enterprise was returning to Pearl Harbor as the Japs were attacking it, right down through every major carrier action, save one, with the Big E writing one of the grandest record-breaking pages in naval history: 29 Jap ships sunk and 185 Jap planes destroyed. It is a story of courage and heroism in the face of two of the heaviest air attacks ever launched against any American ship by the enemy. This is the carrier story long awaited by those who have followed our progress in the Pacific. For those who have not, it will be an exciting and inspiring eye-opener. This is it—the grand, glorious, and victorious first year of the U.S.S. Enterprise.

Enterprise Value: How the Best Owner-Managers Build Their Fortune, Capture Their Company's Gains, and Create Their Legacy

Enterprise Value: How the Best Owner-Managers Build Their Fortune, Capture Their Company's Gains, and Create Their Legacy PDF Author: Peter Worrell
Publisher: McGraw Hill Professional
ISBN: 0071817883
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
"Increase the value of your business, capture the value when you sell--and build a POSITIVE PERSONAL LEGACYIn Enterprise Value, the CEO of Bigelow LLC helps you address the longevity of your enterprise beyond your ownership of it--one of the most important issues for any business owner thinking about management and ownership transition. He offers the wisdom he has gleaned from hundreds of transactions over 30 years, exemplifying the best practices at work in the real world.Peter Worrell is CEO/Managing Director of Bigelow LLC"--

Building Products for the Enterprise

Building Products for the Enterprise PDF Author: Blair Reeves
Publisher: "O'Reilly Media, Inc."
ISBN: 1492024732
Category : Computers
Languages : en
Pages : 184

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Book Description
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

Enterprise

Enterprise PDF Author: Michael Jan Friedman
Publisher: Pocket Books/Star Trek
ISBN: 9780671019204
Category : Fiction
Languages : en
Pages : 292

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Book Description
After the death of Gary Mitchell, Kirk must learn to rely on his new first officer, a Vulcan named Spock.

Enterprise One-to-one

Enterprise One-to-one PDF Author: Don Peppers
Publisher: Piatkus Books
ISBN: 9780749918149
Category : Customer relations
Languages : en
Pages : 468

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Book Description
In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.

A Radical Enterprise

A Radical Enterprise PDF Author: Matt K. Parker
Publisher: IT Revolution
ISBN: 1950508021
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
The fastest growing and most competitive organizations in the world have no bureaucracies, no bosses, and no bullshit. The tomato sauce in your pantry. The raincoat in your closet. The smart TV hanging in your living room. What do all of these products have in common? Chances are they were created by organizations where colleagues self-allocate into teams based on intrinsic motivation. Where individuals self-manage their commitments to each other without the coercion of managers. And where teams launch new products and ventures on the market without the control of leaders. These organizations represent a new, radically collaborative breed of corporation. Recently doubling in number and already comprising 8% of corporations around the world, scientists and researchers have discovered that radically collaborative organizations are more competitive on practically every meaningful financial measure. They enjoy higher market share, higher innovation, and higher customer satisfaction than their traditional corporate competitors—and they also enjoy higher engagement, loyalty, and motivation from their employees. In this groundbreaking book, technology thought leader and organizational architect Matt K. Parker breaks down the counterintuitive principles and practices that radically collaborative organizations thrive on. By combining the latest insights from organizational science, sociology, and psychology, he illuminates four imperatives that all radically collaborative organizations must embrace in order to succeed: team autonomy, managerial devolution, deficiency gratification, and candid vulnerability. Millions of workers around the world are collapsing under the weight of command-and-control culture. The crisis has reached its breaking point. Now is the time to embrace radical change. Discover the revolutionary shift to partnership and equality and the economic superiority that follows with A Radical Enterprise.

What Price Honor

What Price Honor PDF Author: Dave Stern
Publisher: Simon and Schuster
ISBN: 1471107396
Category : Fiction
Languages : en
Pages : 336

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Book Description
The Starship Enterprise NX-01 is Earth's flagship - the first vessel to embark on a sytematic exploration of what lies beyond the fringes of known space. Led by Captain Jonathan Archer, eighty of Starfleet's best and brightest set forth to pave humanity's way to the stars. Tempered by a year of interstellar exploration, the crew has become a disciplined, cohesive, unit. And now, for the first time, they have lost one of their number. Bad enough that Ensign Alana Hart is dead. Worse, she died while attempting to sabotage the ship, killed by her nominal superior, armory officer Lieutenant Malcolm Reed. Even as they deal with the circumstances of her death, Archer, Reed and the rest of the crew find themselves caught squarely in the middle of another tense situation - a brutal war between two alien civilizations. But in the Alpha System nothing is what it seems. And before he can discover the secret behind what happened to Ensign Hart, Reed is forced once more to confront the reality of death.

Ahead in the Cloud

Ahead in the Cloud PDF Author: Stephen Orban
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981924318
Category :
Languages : en
Pages : 334

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Book Description
Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones's journey toward digital agility as their CIO and now leads AWS's Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, enterprises must re-train their people, evolve their processes, and transform their cultures as they move to the cloud. By bringing together his experiences and those of a number of business leaders, Orban shines a light on what works, what doesn't, and how enterprises can transform themselves using the cloud.