Enterprise Engagement for CEOs: The Little Blue Book for People-Centric Capitalists PDF Download
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Author: Bruce Bolger
Publisher:
ISBN: 9780991584352
Category : Reference
Languages : en
Pages : 124
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Book Description
"If every organization practiced the principles of this Little Blue Book, there might not have been a Little Red Book"--Dr. Gary Rhoads, Chairman, Xvoyant Inc. and Professor of Marketing and Entrepreneurship at the Marriott School of Business at Brigham Young University. Enterprise Engagement for CEOs provides a worldwide-recognized framework for a more sustainable way to run organizations that addresses the growing desire for a more human-focused capitalism. This book shows that with the right focus on the value of people, capitalism can create a virtuous circle of prosperity that surpasses the potential of any other system. Enterprise Engagement for CEOs is for a new generation of leaders and proud capitalists who don't just say human capital is their organization's most important asset, they know it. Human capital includes not just employees or customers, but all stakeholders - distribution partners, vendors, communities and investors. In the case of not-for-profits, this also means donors and volunteers, and in government, constituents, political donors and volunteers. Enterprise Engagement for CEOs provides organizational leaders or anyone who aspires to be one a logical, practical guide to a new strategic and systematic approach to people management that generates greater and more sustainable financial results than prevailing process- and short-term focused management styles. It also creates a better experience for all stakeholders and a healthier, more prosperous society, not to mention greater peace of mind for boards, management and investors. The principles of Enterprise Engagement and ISO 10018 Quality People Management standards apply the same strategic and systematic approach to people management today that ISO 9000 standards did for quality management in the 1990s. This easy-to-understand approach, along with completely voluntary ISO standards, provides the principles and a roadmap from which any organization can benefit to achieve a greater return-on-investment from their current efforts to enhance their various engagement initiatives simply by using the proven strategic, systematic, integrated approach that transformed quality management. Enterprise Engagement and ISO standards address the growing desire for a more humane capitalism that benefits all stakeholders and society by demonstrating that a strategic and systematic focus on human capital offers a more successful and sustainable way to make money and run an organization of any kind. For a more in-depth book designed for implementers, check out Enterprise Engagement: The Roadmap, 5th Edition on Amazon.
Author: Bruce Bolger
Publisher:
ISBN: 9780991584352
Category : Reference
Languages : en
Pages : 124
Get Book Here
Book Description
"If every organization practiced the principles of this Little Blue Book, there might not have been a Little Red Book"--Dr. Gary Rhoads, Chairman, Xvoyant Inc. and Professor of Marketing and Entrepreneurship at the Marriott School of Business at Brigham Young University. Enterprise Engagement for CEOs provides a worldwide-recognized framework for a more sustainable way to run organizations that addresses the growing desire for a more human-focused capitalism. This book shows that with the right focus on the value of people, capitalism can create a virtuous circle of prosperity that surpasses the potential of any other system. Enterprise Engagement for CEOs is for a new generation of leaders and proud capitalists who don't just say human capital is their organization's most important asset, they know it. Human capital includes not just employees or customers, but all stakeholders - distribution partners, vendors, communities and investors. In the case of not-for-profits, this also means donors and volunteers, and in government, constituents, political donors and volunteers. Enterprise Engagement for CEOs provides organizational leaders or anyone who aspires to be one a logical, practical guide to a new strategic and systematic approach to people management that generates greater and more sustainable financial results than prevailing process- and short-term focused management styles. It also creates a better experience for all stakeholders and a healthier, more prosperous society, not to mention greater peace of mind for boards, management and investors. The principles of Enterprise Engagement and ISO 10018 Quality People Management standards apply the same strategic and systematic approach to people management today that ISO 9000 standards did for quality management in the 1990s. This easy-to-understand approach, along with completely voluntary ISO standards, provides the principles and a roadmap from which any organization can benefit to achieve a greater return-on-investment from their current efforts to enhance their various engagement initiatives simply by using the proven strategic, systematic, integrated approach that transformed quality management. Enterprise Engagement and ISO standards address the growing desire for a more humane capitalism that benefits all stakeholders and society by demonstrating that a strategic and systematic focus on human capital offers a more successful and sustainable way to make money and run an organization of any kind. For a more in-depth book designed for implementers, check out Enterprise Engagement: The Roadmap, 5th Edition on Amazon.
Author: Richard Kern
Publisher: Bowker Identifier Services
ISBN: 9780991584345
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
The only practical guidebook and desk reference for executives and front-line management seeking to apply a strategic and systematic approach to achieving organizational objectives and improving shareholder value and share-price performance in public and privately held organizations, government, and not-for-profits. This book offers a formal framework for the application of engagement principles across the enterprise and details the numerous tactics and applications of engagement in all segments of business and the economy. Enterprise Engagement differs from the traditional approach to employee and customer engagement in that it aligns engagement strategies and tactics across the organization to ensure efficiency and measurable success.Enterprise Engagement: The Roadmap is designed for the senior leaders in charge of strategic and tactical engagement plan development and for the front-line managers involved with implementation. It provides a desk reference to all the engagement strategies and tactics and how to better align them to achieve strategic or tactical goals. It provides a guide to developing ISO Annex SL and ISO 1001- compliant strategies and for auditing engagement processes, as well as information on engagement careers and applications for engagement in government and not-for profits. "By the time I finished reading Enterprise Engagement: The Roadmap my copy was filled with Post-it notes highlighting information I knew I would need to reference later. This book provides a complete guide to almost everything an organization needs to implement a strategic approach to engaging everyone in organizational goals in a systematic way." - Grace Swanson, Vice President, Human Capital, Accumold "As a professor of marketing and entrepreneurship for most of my career, and founder of two leading companies in sales and marketing management, I know that delivering promises is one of the most critical strategies for success. Yet too many organizations fail to address the importance of engaging all stakeholders in organizational goals. Enterprise Engagement: The Roadmap is the only book I know that focuses on how to apply a strategic and tactical approach to engagement across the enterprise in a systematic way." - Gary Rhoads, Stephen Mack Covey Professor of Marketing at the Marriot School of Business at Brigham Young University and Chairman of Xvoyant"I have spent much of my career helping organizations develop great cultures, and in the end a successful strategy requires a CEO-led approach to connecting employees, managers, customers, vendors, suppliers, the community - everyone inside and outside the organization who has a stake in its success. I have repeatedly referenced almost every chapter in Enterprise Engagement: The Roadmap since the first edition came out, as it's the only book I know of that puts together in one place all the tactics needed to address engagement to achieve organizational results." - Barbara Porter, Executive Director, Ernst & Young"The world of organizational management has talked about the issue of engagement for going on two decades, and it's clear that despite all the discussion and expenditures on motivational speakers, leadership coaching, rewards and recognition, permission marketing, innovation, diversity, etc., little has changed. Enterprise Engagement: The Roadmap provides a game plan for a strategic and systematic approach that connects the dots between all stakeholders and the tools needed to engage them in the organizational mission." - Dr. Ron McKinley, Vice President, Chief Standards Officer, Director, University of Texas Medical Branch Healthcare Management Institute, and Chair of ISO Technical Committees 260, Human Resource Management and 304, Healthcare Organization Management
Author: Rajendra Sisodia
Publisher: Pearson Prentice Hall
ISBN: 0132716178
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Author: Hubert Joly
Publisher: Harvard Business Press
ISBN: 1647820391
Category : Business & Economics
Languages : en
Pages : 154
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Book Description
A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.
Author: Ha-Joon Chang
Publisher: Bloomsbury Publishing USA
ISBN: 1608193586
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
INTERNATIONAL BESTSELLER "For anyone who wants to understand capitalism not as economists or politicians have pictured it but as it actually operates, this book will be invaluable."-Observer (UK) If you've wondered how we did not see the economic collapse coming, Ha-Joon Chang knows the answer: We didn't ask what they didn't tell us about capitalism. This is a lighthearted book with a serious purpose: to question the assumptions behind the dogma and sheer hype that the dominant school of neoliberal economists-the apostles of the freemarket-have spun since the Age of Reagan. Chang, the author of the international bestseller Bad Samaritans, is one of the world's most respected economists, a voice of sanity-and wit-in the tradition of John Kenneth Galbraith and Joseph Stiglitz. 23 Things They Don't Tell You About Capitalism equips readers with an understanding of how global capitalism works-and doesn't. In his final chapter, "How to Rebuild the World," Chang offers a vision of how we can shape capitalism to humane ends, instead of becoming slaves of the market.
Author: R "Ray" Wang
Publisher: Harvard Business Review Press
ISBN: 1625270534
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Surf the waves of change. We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them. But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending. The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse. Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind. Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite 2. Data’s influence in driving decisions 3. Digital marketing transformation 4. The future of work 5. Matrix commerce Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.
Author: John Mackey
Publisher: Harvard Business Review Press
ISBN: 1625271751
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
The bestselling book, now with a new preface by the authors At once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, humane, and positive future. Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From Southwest Airlines, UPS, and Tata to Costco, Panera, Google, the Container Store, and Amazon, today’s organizations are creating value for all stakeholders—including customers, employees, suppliers, investors, society, and the environment. Read this book and you’ll better understand how four specific tenets—higher purpose, stakeholder integration, conscious leadership, and conscious culture and management—can help build strong businesses, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Author: Alex Edmans
Publisher: Cambridge University Press
ISBN: 1009062719
Category : Business & Economics
Languages : en
Pages : 541
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Book Description
Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
Author: Brad Stone
Publisher: Little, Brown
ISBN: 0316219258
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.
Author: Ted London
Publisher: FT Press
ISBN: 0137047894
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
