Les mots-clés du marketing - Anglais PDF Download
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Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
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Book Description
Author: Annie Delhome
Publisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
Get Book Here
Book Description
Author:
Publisher: Odile Jacob
ISBN: 2738185762
Category :
Languages : en
Pages : 365
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Book Description
Author: Sharlene Nagy Hesse-Biber
Publisher: SAGE Publications
ISBN: 1483324206
Category : Social Science
Languages : en
Pages : 435
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Book Description
The Practice of Qualitative Research guides readers step by step through the process of collecting, analyzing, designing, and interpreting qualitative research. Written by Sharlene Nagy Hesse-Biber in an engaging style, this student-centered text offers invaluable insights into the practice of qualitative research, with coverage of in-depth interviewing, focus groups, ethnography, case study, and mixed methods research. The Third Edition features even more integrated attention to online research and implications of social media throughout all methods chapters; updates on qualitative analysis software; and significantly expanded coverage of ethics.
Author: Demographic Research
Publisher: BoD – Books on Demand
ISBN: 3837031950
Category :
Languages : en
Pages : 578
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Book Description
Author: Tom Wengraf
Publisher: SAGE
ISBN: 1446205843
Category : Social Science
Languages : en
Pages : 426
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Book Description
`Wengraf provides a comprehensive theoretical and practical guide to the planning, conduct, and interpretative analysis of data by semi-structured interviewing methods. Forthright and frank in his comments about the limitations and practical implications of varying choices which investigators have to make in designing their research projects. Reading this text is like having a tough but expert and caring mentor who wants you to do the best research possible, but will not hesitate to tell you when your ideology and assumptions skew that possibility′ - Vincent W Hevern, Le Moyne College, USA Unique in its conceptual coherence and the level of practical detail, this book provides a comprehensive resource for those concerned with the practice of semi-structured interviewing, the most commonly used interview approach in social research, and in particular for in-depth, biographic narrative interviewing. It covers the full range of practices from the identification of topics through to strategies for writing up research findings in diverse ways.
Author: Brian Griffiths
Publisher: Springer
ISBN: 1349206016
Category : Education
Languages : en
Pages : 183
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Book Description
Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Author: Norman K. Denzin
Publisher: Routledge
ISBN: 1351388835
Category : Social Science
Languages : en
Pages : 362
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Book Description
Qualitative Inquiry in the Public Sphere examines the relationships between public scholarship, the research marketplace, and the politics of higher education. It is written from the perspective that higher education is under attack from multiple sides, both political and economic; that academics reside in a precarious position, one fraught with accountability metrics, funding pressures, and spiralling bureaucracy; and that scientific knowledge itself is increasingly contentious in public. These internal and external pressures have fundamentally transformed the public sphere of higher education from one of rational public discourse by and for the public good to one of private market relations and strategic research decisions. In turn, these transformations have fundamentally altered what it means to be a ‘productive’ scholar within this space—altered what it means to be a public researcher in this space. Leading international voices from the United States, Canada, Germany, the United Kingdom, and Norway collectively present a forceful rebuke to such developments, raising a clarion call to action on topics ranging from scholarly publishing, audit culture, and the privatization of public knowledge to Indigenous, arts-based, and collaborative research methods. Qualitative Inquiry in the Public Sphere is a must-read for faculty and students alike interested in the politics of being a public researcher—of conducting research in and influencing dialogue in the public sphere.
Author: Anthony F. Buono
Publisher: IAP
ISBN: 1641132116
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
This volume continues to build on the relationship between the Research in Management Consulting series and the intervener-researchers at the Socio-Economic Institute for Firms and Organizations (ISEOR) in Ecully, France, extending that partnership to our recent work with the French Foundation for Management Education (FNEGE), a foundation dedicated to closing the gap between the teaching and practice of management in France. As part of the Foundation’s multifaceted activities—which range from seminars and an advanced training initiative for French doctoral students to joint programs with international organizations an associations—FNEGE partnered with ISEOR to sponsor a series of workshops on developing high quality intervention-research. This volume is one of the results from that endeavor. Although intervention-research helps to uncover valuable insight into organizational dynamics and performance, the challenge of capturing and disseminating that insight to both academics and practitioners is entrenched in the rigor-relevance debate. While we are witnessing increased calls for “actionable knowledge,” this ideal, unfortunately, remains a rather elusive concept as critics contend either that rigorous academic research falls well-short of relevance to the practitioner world or research that proves to be valuable to practitioners falls short of the rigor expected in academic life. This volume is intended to help bridge that divide. Drawing on the FNEGE-ISEOR intervention-research workshop, the volume contains 18 chapters that explore the intervention-research process, from initial conceptualization, to implementation, to publication. The volume will be published in French and English
Author: Bakker, T., Dugué, P., Roesch, K., Phillips, S.
Publisher: Food & Agriculture Org.
ISBN: 9251361401
Category : Political Science
Languages : en
Pages : 54
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Book Description
The farmer field school (FFS) approach, based on group experimentation of innovative practices and/or farming systems, is in line with participatory farm advisory efforts. This approach has an ambitious goal: strengthening farmers’ skills so that they can adapt their practices, or even invent new ones, and move towards more agroecological farming systems. Assessing such an advisory intervention poses significant challenges. The purpose of this document is to propose fresh ways to update FFS assessment methods, notably the study of changes in farming practices and the detailed analysis of FFS outcomes. Project designers, managers, and evaluators are the target audience for this document, which may also interest teachers, researchers, students, and policymakers. The elements of the FFS assessment methodology presented here stem from the collaboration between three institutions, CIRAD, FAO (Food and Agriculture Organization of the United Nations), and the NGO AVSF (Agronomists and Veterinarians Without Borders), and fieldwork carried out in cotton-growing areas of Burkina Faso and Togo between 2018 and 2019. This document is divided into four parts. We first define FSS and the principles of the approach, then we detail the methods commonly used to assess FSS and the challenges involved. We then present a comprehensive assessment method using a case study in northern Togo. The final part of the report provides a basis for placing the proposed method within the process of designing an assessment for a project involving FSS.
Author: Sharlene Nagy Hesse-Biber
Publisher: SAGE
ISBN: 9780761928270
Category : Psychology
Languages : en
Pages : 418
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Book Description
The Practice of Qualitative Research provides students with a "hands-on" introduction to qualitative research methods through the use of in-depth examples and out-of-class exercises. Rather than separating theory from methods and presenting students with a laundry list of methods as so many texts do, authors Sharlene Nagy Hesse-Biber and Patricia Leavy provide readers with a holistic approach to research by tightly linking theory and methods throughout the book. The authors cover all the key mainstream qualitative methods, as well as a number of more unconventional ones such as oral history, visual and unobtrusive methods, and present an overview of mixed-methods approaches. As part of their discussion of the ethical issues underpinning all social research, the authors raise important issues concerning the problems and prospects novice researchers confront in researching human subjects. The Practice of Qualitative Research is designed for advanced undergraduate and graduate students studying qualitative research in the social sciences-especially Sociology, Women's Studies, Psychology, Anthropology, and Communications. The book presents a feminist research perspective and follows the interpretivist approach to qualitative methods, making it is an invaluable text for any course in which these are core components. The candid wisdom and tips from leading researchers will help students with the day-to-day process of completing a successful research project. Book jacket.
