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Author: Thomas Heinrich Musiolik
Publisher: Business Science Reference
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. Through multidisciplinary research and practice, specifically focusing on behavioral analysis, the book equips executives, entrepreneurs, marketers, and data analysts with the tools to make informed decisions that drive business success. Enhancing and Predicting Digital Consumer Behavior with AI goes beyond immediate challenges, identifying future trends companies can leverage to develop new products and businesses. It also addresses the ethical implications of rapidly advancing technologies in consumer behavior analysis. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Thomas Heinrich Musiolik
Publisher: Business Science Reference
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. Through multidisciplinary research and practice, specifically focusing on behavioral analysis, the book equips executives, entrepreneurs, marketers, and data analysts with the tools to make informed decisions that drive business success. Enhancing and Predicting Digital Consumer Behavior with AI goes beyond immediate challenges, identifying future trends companies can leverage to develop new products and businesses. It also addresses the ethical implications of rapidly advancing technologies in consumer behavior analysis. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.
Author: Natarajan, Arul Kumar
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 390
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Book Description
As artificial intelligence (AI) revolutionizes communication and decision-making, its impact on industries and daily life grows. The AI boom has created an exciting opportunity for leaders to optimize human interaction, streamline decisions, and boost productivity across various fields. To compete at the highest level in today’s fast paced environments, understanding the potential of these technologies is essential. Enhancing Communication and Decision-Making With AI explores cutting edge possibilities for improvement in AI-driven collaboration, predictive analytics, and ethical considerations. These chapters provide practical applications and insights for integrating AI into communication and decision-making to create compelling communications material and drive consumer action. Covering topics such as social media influence, competitive advantage frontiers, and computational intelligence, this book is designed with professionals, researchers, and students in mind.
Author: Steven Struhl
Publisher: Kogan Page Publishers
ISBN: 0749479566
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
Author: Santos, José Duarte
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 634
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Book Description
Todays businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers.
Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing operational efficiency. AI-driven tools analyze vast amounts of data to understand customer preferences, enabling businesses to offer tailored recommendations and promotions. AI-powered marketing campaigns can adapt in real-time, ensuring messages resonate with the right audience. AI Innovations in Service and Tourism Marketing discusses cutting-edge innovations in the use of AI technologies in service and tourism marketing. It explains how to harness these technologies to enhance customer experience and drive engagement. Covering topics such as automation, chatbots, and operational efficiency, this book is an excellent resource for managers, marketing professionals, business leaders, researchers, academicians, educators, and postgraduate students.
Author: Vijay Kotu
Publisher: Morgan Kaufmann
ISBN: 0128147628
Category : Computers
Languages : en
Pages : 570
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Book Description
Learn the basics of Data Science through an easy to understand conceptual framework and immediately practice using RapidMiner platform. Whether you are brand new to data science or working on your tenth project, this book will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. Data Science has become an essential tool to extract value from data for any organization that collects, stores and processes data as part of its operations. This book is ideal for business users, data analysts, business analysts, engineers, and analytics professionals and for anyone who works with data. You'll be able to: - Gain the necessary knowledge of different data science techniques to extract value from data. - Master the concepts and inner workings of 30 commonly used powerful data science algorithms. - Implement step-by-step data science process using using RapidMiner, an open source GUI based data science platform Data Science techniques covered: Exploratory data analysis, Visualization, Decision trees, Rule induction, k-nearest neighbors, Naïve Bayesian classifiers, Artificial neural networks, Deep learning, Support vector machines, Ensemble models, Random forests, Regression, Recommendation engines, Association analysis, K-Means and Density based clustering, Self organizing maps, Text mining, Time series forecasting, Anomaly detection, Feature selection and more... - Contains fully updated content on data science, including tactics on how to mine business data for information - Presents simple explanations for over twenty powerful data science techniques - Enables the practical use of data science algorithms without the need for programming - Demonstrates processes with practical use cases - Introduces each algorithm or technique and explains the workings of a data science algorithm in plain language - Describes the commonly used setup options for the open source tool RapidMiner
Author: Wickramasinghe, Nilmini
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 634
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Book Description
Experience the forefront of healthcare innovation the essential volume edited by Nilmini Wickramasinghe of La Trobe University. In today’s field of healthcare, the demand for high-quality care, accessible to all, has never been more pressing. However, traditional models struggle to meet these demands, leaving gaps in delivery and outcomes. The solution lies in harnessing the power of digital technologies to revolutionize healthcare delivery. Impact of Digital Solutions for Improved Healthcare Delivery offers a comprehensive exploration of how digital solutions—from AI and analytics to sensors and IoT—are reshaping the healthcare industry. By examining key advancements and practical applications, contributors present a roadmap for leveraging digital platforms and ecosystems to co-create value and drive better clinical outcomes. From telemedicine to personalized healthcare platforms, each chapter offers actionable insights and real-world case studies, empowering academic scholars to lead the charge in digital transformation.
