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Author: Sylee Gore
Publisher: Oxford University Press, USA
ISBN: 9780194579209
Category : Business communication
Languages : en
Pages : 80
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Book Description
An expanding series of short, specialist English courses for different professions, work skills, and industries.
Author: Sylee Gore
Publisher: Oxford University Press, USA
ISBN: 9780194579209
Category : Business communication
Languages : en
Pages : 80
Get Book Here
Book Description
An expanding series of short, specialist English courses for different professions, work skills, and industries.
Author: Sylee Gore
Publisher:
ISBN: 9788072386093
Category :
Languages : cs
Pages : 80
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Leslie Butterfield
Publisher: Routledge
ISBN: 113640452X
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Author: Sylee Gore
Publisher: OUP Oxford
ISBN: 9780194579186
Category : Foreign Language Study
Languages : en
Pages : 80
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Book Description
Engaging topics, motivating role-plays, and a variety of exercises provide a framework for each specialist subject Tip boxes in each unit include key language points, useful phrases, and strategies STARTER section at the beginning of each unit has warm-up and awareness-raising activities OUTPUT sections at the end of each unit encourage discussion and reflection Answers, transcripts, and a glossary of useful phrases at the back of each book Self-study material on the interactive MultiROM includes realistic listening extracts and interactive exercises for extra practice
Author: Cate Farrall
Publisher: Cambridge University Press
ISBN: 9780521702690
Category : Foreign Language Study
Languages : en
Pages : 144
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Book Description
Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.
Author: Sylee Gore
Publisher:
ISBN: 9789736847097
Category :
Languages : en
Pages : 80
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Book Description
Author: Sylva-Michèle Sternkopf
Publisher: BoD – Books on Demand
ISBN: 3865960545
Category : Language Arts & Disciplines
Languages : en
Pages : 382
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Book Description
What measures do German SMEs take to successfully present themselves on the international market place? In contrast to larger groups, where dedicated communication departments cooperate closely with renowned advertising agencies to disseminate the marketing message and to reach exactly the right target groups, corporate communication in medium-sized companies is often characterised by ad-hoc decisions, tight budgets and a lower esteem for the value of professional communication. This empirical survey investigates “International Communication Strategies in SMEs”, uncovers reasons and consequences of this approach, illuminates the role of the English language in international marketing and provides tangible tips what SMEs can do to improve their international market presence.
Author: Jerry M. Rosenberg
Publisher: Wiley
ISBN: 9780471025023
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
