Encyclopedia of Consumer Brands: Personal products PDF Download
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Author: Janice Jorgensen
Publisher: Encyclopedia of Consumer Brand
ISBN:
Category : Business & Economics
Languages : en
Pages : 658
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Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen
Publisher: Encyclopedia of Consumer Brand
ISBN:
Category : Business & Economics
Languages : en
Pages : 658
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Book Description
Highlights products that have been leaders in their respective brand categories and which have had an impact on American business or popular culture.
Author: Janice Jorgensen
Publisher: Saint James Press
ISBN: 9781558623361
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author: Dale Southerton
Publisher: SAGE
ISBN: 0872896013
Category : Business & Economics
Languages : en
Pages : 1665
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Book Description
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Author: Kuo-Yann Lai
Publisher: CRC Press
ISBN: 1420027905
Category : Science
Languages : en
Pages : 714
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Book Description
A best-seller in its first edition, Liquid Detergents, Second Edition captures the most significant advances since 1996, maintaining its reputation as a first-stop reference in all fundamental theories, practical applications, formulation technologies and manufacturing aspects of liquid detergents. Featuring contributions from 22 award-winning, international experts from industry and academia, the book embraces recent advances in the products and technologies of liquid detergents over the last decade and includes more than 30% new material, 1800 up-to-date references, and 300 figures and tables.
Author: Uri Zoller
Publisher: CRC Press
ISBN: 1574447572
Category : Science
Languages : en
Pages : 508
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Book Description
An Examination of Detergent Applications The fifth volume in a six volume project penned by detergent industry experts, this segment deals with the various applications of detergent formulations – surfactants, builders, sequestering/chelating agents – as well as other components. These applications are discussed with respect to the scope of their domestic, institutional, or industrial usages. Special focus is given to technological advancement, health and environmental concerns, and the rapid changes occurring in the field within the past several years. With each chapter providing the special access of a pioneering researcher, this text offers an insider’s look at the most current advances.
Author: Janice Jorgensen
Publisher: Saint James Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Author: Thomas Heinrich
Publisher: Ohio State University Press
ISBN: 0814209769
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.
Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Author: Wolfgang Donsbach
Publisher: John Wiley & Sons
ISBN: 1118789237
Category : Social Science
Languages : en
Pages : 706
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Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 1135185581
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
