Author: Marcus Alexis
Publisher:
ISBN:
Category : Market surveys
Languages : en
Pages : 616

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Book Description

Author: Richard E Plank
Publisher: Routledge
ISBN: 1000156826
Category : Business & Economics
Languages : en
Pages : 314

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Book Description
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.

Author: Harry L. Davis
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 296

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Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 568

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Book Description

Author: Martin Eisend
Publisher: Springer
ISBN: 3030107949
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560

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Book Description

Author: Scott M. Smith
Publisher: SAGE
ISBN: 9780761988526
Category : Business & Economics
Languages : en
Pages : 910

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Book Description
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 576

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Book Description

Author: Naresh Malhotra
Publisher: Routledge
ISBN: 135155090X
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 628

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Book Description
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.