Author: Brent Westbrook
Publisher: BookRix
ISBN: 3730947257
Category : Business & Economics
Languages : en
Pages : 75
Book Description
For about 4 years my websites had been featured high up among Google's search results – for a lot of highly competitive keywords. To achieve this feat, I had to put in the hours ... thinking back, forget hours, it was more like weeks and months of hard work and effort. The positive was that business was doing well ... I was getting a decent amount of traffic, building a list and generating sales. Then out of the blue, Google attacked. First they closed down my Adwords account. Then they did what they called their 'Panda' update of their algorithm. In an instant, all my sites disappeared from Google ... all that hard SEO work, down the pan. They even closed down my 7 year old blog (I'd made a school boy error in using the Blogger platform which of course Google owned), a blog that was getting on average 950 visits per day. To say I was 'ticked off' is an understatement. In fact, I was very tempted to just 'throw my toys out of the pram' pack it all in! And, it wasn't just me who was greatly affected; thousands of marketers saw the same thing happen to their sites... with some poor souls literally losing everything. To see if there was any hope for my business, I started 'lurking' around the Internet Marketing forums to see how others were coping. Nothing I tried really seemed to replace the traffic that Google brought me. Although, I was interested in a method that a fellow Google 'Panda' victim was using. And so gave it a try. Results were patchy at first, but at least I could see the potential ... Gradually, I tweeked the method, tested different things, changed things about and results started to improve. I stuck with it. And now it's the ONLY traffic driving method I seriously use. How To Drive A Ton Of Targeted Traffic To Your Webpage, Squeeze Page Or Blog, Build A Huge List And Generate A Flood Of Orders The Stuff You'll Need To Make The Traffic And List Building Magic Happen How To Build A Squeeze Page That Beats The 'Pants' Off Those Pretty Designer Squeeze Pages ... And Convert At 40%-50% Your Supa-Dupa Free Product To Offer People In Exchange For Opting Into Where To Get Highly Targeted Traffic Rushing To Your Squeeze page, Opting Into Your List And Buying Your Upsells What To Use To Test And Track EVERYTHING To Ensure This Whole Process Builds You A Huge List And Generates Sales. All For FREE! How To Set Up Your Autoresponder Upsell Prices Another Fantastic Source For Driving Traffic To Your Website, Squeeze Page Or Blog Here's How To Get Traffic From A Source That Very Few Marketers Use ... But Adds 20 Or So Names To My List Per Day
Email Marketing, List Building, Traffic and Sales Generation Director
Author: Brent Westbrook
Publisher: BookRix
ISBN: 3730947257
Category : Business & Economics
Languages : en
Pages : 75
Book Description
For about 4 years my websites had been featured high up among Google's search results – for a lot of highly competitive keywords. To achieve this feat, I had to put in the hours ... thinking back, forget hours, it was more like weeks and months of hard work and effort. The positive was that business was doing well ... I was getting a decent amount of traffic, building a list and generating sales. Then out of the blue, Google attacked. First they closed down my Adwords account. Then they did what they called their 'Panda' update of their algorithm. In an instant, all my sites disappeared from Google ... all that hard SEO work, down the pan. They even closed down my 7 year old blog (I'd made a school boy error in using the Blogger platform which of course Google owned), a blog that was getting on average 950 visits per day. To say I was 'ticked off' is an understatement. In fact, I was very tempted to just 'throw my toys out of the pram' pack it all in! And, it wasn't just me who was greatly affected; thousands of marketers saw the same thing happen to their sites... with some poor souls literally losing everything. To see if there was any hope for my business, I started 'lurking' around the Internet Marketing forums to see how others were coping. Nothing I tried really seemed to replace the traffic that Google brought me. Although, I was interested in a method that a fellow Google 'Panda' victim was using. And so gave it a try. Results were patchy at first, but at least I could see the potential ... Gradually, I tweeked the method, tested different things, changed things about and results started to improve. I stuck with it. And now it's the ONLY traffic driving method I seriously use. How To Drive A Ton Of Targeted Traffic To Your Webpage, Squeeze Page Or Blog, Build A Huge List And Generate A Flood Of Orders The Stuff You'll Need To Make The Traffic And List Building Magic Happen How To Build A Squeeze Page That Beats The 'Pants' Off Those Pretty Designer Squeeze Pages ... And Convert At 40%-50% Your Supa-Dupa Free Product To Offer People In Exchange For Opting Into Where To Get Highly Targeted Traffic Rushing To Your Squeeze page, Opting Into Your List And Buying Your Upsells What To Use To Test And Track EVERYTHING To Ensure This Whole Process Builds You A Huge List And Generates Sales. All For FREE! How To Set Up Your Autoresponder Upsell Prices Another Fantastic Source For Driving Traffic To Your Website, Squeeze Page Or Blog Here's How To Get Traffic From A Source That Very Few Marketers Use ... But Adds 20 Or So Names To My List Per Day
Publisher: BookRix
ISBN: 3730947257
Category : Business & Economics
Languages : en
Pages : 75
Book Description
For about 4 years my websites had been featured high up among Google's search results – for a lot of highly competitive keywords. To achieve this feat, I had to put in the hours ... thinking back, forget hours, it was more like weeks and months of hard work and effort. The positive was that business was doing well ... I was getting a decent amount of traffic, building a list and generating sales. Then out of the blue, Google attacked. First they closed down my Adwords account. Then they did what they called their 'Panda' update of their algorithm. In an instant, all my sites disappeared from Google ... all that hard SEO work, down the pan. They even closed down my 7 year old blog (I'd made a school boy error in using the Blogger platform which of course Google owned), a blog that was getting on average 950 visits per day. To say I was 'ticked off' is an understatement. In fact, I was very tempted to just 'throw my toys out of the pram' pack it all in! And, it wasn't just me who was greatly affected; thousands of marketers saw the same thing happen to their sites... with some poor souls literally losing everything. To see if there was any hope for my business, I started 'lurking' around the Internet Marketing forums to see how others were coping. Nothing I tried really seemed to replace the traffic that Google brought me. Although, I was interested in a method that a fellow Google 'Panda' victim was using. And so gave it a try. Results were patchy at first, but at least I could see the potential ... Gradually, I tweeked the method, tested different things, changed things about and results started to improve. I stuck with it. And now it's the ONLY traffic driving method I seriously use. How To Drive A Ton Of Targeted Traffic To Your Webpage, Squeeze Page Or Blog, Build A Huge List And Generate A Flood Of Orders The Stuff You'll Need To Make The Traffic And List Building Magic Happen How To Build A Squeeze Page That Beats The 'Pants' Off Those Pretty Designer Squeeze Pages ... And Convert At 40%-50% Your Supa-Dupa Free Product To Offer People In Exchange For Opting Into Where To Get Highly Targeted Traffic Rushing To Your Squeeze page, Opting Into Your List And Buying Your Upsells What To Use To Test And Track EVERYTHING To Ensure This Whole Process Builds You A Huge List And Generates Sales. All For FREE! How To Set Up Your Autoresponder Upsell Prices Another Fantastic Source For Driving Traffic To Your Website, Squeeze Page Or Blog Here's How To Get Traffic From A Source That Very Few Marketers Use ... But Adds 20 Or So Names To My List Per Day
Email Marketing Rules
Author: Chad S. White
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
Publisher: Createspace Independent Publishing Platform
ISBN: 9781546910633
Category :
Languages : en
Pages : 488
Book Description
Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production
They Ask, You Answer
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Perennial Seller
Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
The Art of Choosing
Author: Sheena Iyengar
Publisher: Twelve
ISBN: 0446558710
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Publisher: Twelve
ISBN: 0446558710
Category : Business & Economics
Languages : en
Pages : 249
Book Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use The Art of Choosing as your companion and guide for the many challenges ahead.
Fearless Beauty
Author: Mikey Moran
Publisher: Lioncrest Publishing
ISBN: 9781544520070
Category :
Languages : en
Pages : 206
Book Description
Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency-or a lack of it-can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business.
Publisher: Lioncrest Publishing
ISBN: 9781544520070
Category :
Languages : en
Pages : 206
Book Description
Mikey Moran had only a single advantage when he started his hair and beauty business: his idea was different from anything he'd seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Now Mikey wants to share what he's learned so burgeoning entrepreneurs have a bigger advantage than he had. In Fearless Beauty, Mikey provides you with a roadmap to achieve success easier, faster, and more efficiently than you ever thought possible. He shows you how to think like an entrepreneur by introducing you to practical theories that should guide every decision, then presents a step-by-step plan for taking action and getting started. You'll learn core marketing techniques that yield the biggest impact, how to select the best web platform for your business, and why consistency-or a lack of it-can make or break you. No matter your industry or where you are in the process of becoming an entrepreneur, you'll gain insightful strategies for maximizing returns and enjoying every step in the journey of your business.
Self Publishing Blueprints
Author: Albert Griesmayr
Publisher: Scribando | Novelify
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 439
Book Description
Self-Publishing Blueprints is the ultimate success bundle for self-publishers! Created by self-publishing expert Albert Griesmayr, who has worked on projects resulting in more than 2 million copies sold worldwide, the bundle teaches business-oriented authors how to create book projects that bring long-lasting success! After reading Self-Publishing Blueprints you will be able to: ->Create a bestselling book that readers will love ->Understand what it takes to create successful book projects ->Design irresistible book offers relevant to target audiences ->Prepare a book launch in a highly effective way ->Focus on what truly matters when launching your new book ->Use the latest book marketing tactics for ultimate success ->Plug into systems that keep you up-to-date with the latest publishing developments ->Run Amazon advertising campaigns successfully ->Automate your book sales for long-term success ->Jettison tactics and recommendations that are simply not working ->Launch your book with 25-100 reviews and 250-1000 sales within the first 3 months And much, much more... The Self-Publishing Blueprints bundle includes the following three stand-alone books: Book Marketing Secrets: The 10 fundamental secrets for selling more books and creating a successful self-publishing career Bestseller: How to create a perennial bestseller that brings passive income 24/7 Book Sales Explosion: The 25 Best Tactics For Skyrocketing Your Book Sales Today *PLUS*: A unique introduction, and final words that include Albert’s most valuable publishing insight not communicated anywhere else! In addition, you get amazing bonus material including the one-page blueprints that Albert Griesmayr uses on his client's projects as he works with bestselling and award-winning publishing houses and authors, such as Patrick McKeown, James Kahn, Harvey Mackay, B.C. Schiller, Saleema Vellani, First Class Publishing, and many more – as well as: SEO For Books On Steroids: How To Increase Your Book Rankings On Amazon By Focusing On Conversion Rates As The Holy Grail Getting Book Reviews On Autopilot: The Best Way For Setting Up A System That Supports Automated Review Collection Get Your Book To Number 1: How To Create A Book Offer That Readers Can't Resist Simply put: Self Publishing Blueprints is all you need to have long-lasting book success! Buy SELF PUBLISHING BLUEPRINTS today to make your book an ULTIMATE SUCCESS! Note: Early Bird Pricing and exclusive surprise gift accessible within the book are available for a short period of time ONLY! Get your copy NOW!
Publisher: Scribando | Novelify
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 439
Book Description
Self-Publishing Blueprints is the ultimate success bundle for self-publishers! Created by self-publishing expert Albert Griesmayr, who has worked on projects resulting in more than 2 million copies sold worldwide, the bundle teaches business-oriented authors how to create book projects that bring long-lasting success! After reading Self-Publishing Blueprints you will be able to: ->Create a bestselling book that readers will love ->Understand what it takes to create successful book projects ->Design irresistible book offers relevant to target audiences ->Prepare a book launch in a highly effective way ->Focus on what truly matters when launching your new book ->Use the latest book marketing tactics for ultimate success ->Plug into systems that keep you up-to-date with the latest publishing developments ->Run Amazon advertising campaigns successfully ->Automate your book sales for long-term success ->Jettison tactics and recommendations that are simply not working ->Launch your book with 25-100 reviews and 250-1000 sales within the first 3 months And much, much more... The Self-Publishing Blueprints bundle includes the following three stand-alone books: Book Marketing Secrets: The 10 fundamental secrets for selling more books and creating a successful self-publishing career Bestseller: How to create a perennial bestseller that brings passive income 24/7 Book Sales Explosion: The 25 Best Tactics For Skyrocketing Your Book Sales Today *PLUS*: A unique introduction, and final words that include Albert’s most valuable publishing insight not communicated anywhere else! In addition, you get amazing bonus material including the one-page blueprints that Albert Griesmayr uses on his client's projects as he works with bestselling and award-winning publishing houses and authors, such as Patrick McKeown, James Kahn, Harvey Mackay, B.C. Schiller, Saleema Vellani, First Class Publishing, and many more – as well as: SEO For Books On Steroids: How To Increase Your Book Rankings On Amazon By Focusing On Conversion Rates As The Holy Grail Getting Book Reviews On Autopilot: The Best Way For Setting Up A System That Supports Automated Review Collection Get Your Book To Number 1: How To Create A Book Offer That Readers Can't Resist Simply put: Self Publishing Blueprints is all you need to have long-lasting book success! Buy SELF PUBLISHING BLUEPRINTS today to make your book an ULTIMATE SUCCESS! Note: Early Bird Pricing and exclusive surprise gift accessible within the book are available for a short period of time ONLY! Get your copy NOW!
Harris Pennsylvania Industrial Directory
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1584
Book Description
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1584
Book Description
Harris Illinois Industrial Directory
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1836
Book Description
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1836
Book Description
Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author: Brian Carroll
Publisher: McGraw Hill Professional
ISBN: 0071491767
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.
Publisher: McGraw Hill Professional
ISBN: 0071491767
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance. You'll start by defining your ideal leads and targeting your ideal customer. Then, you'll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. To help you put your plan into action, Carroll guides you step by step to: Align sales and marketing efforts to optimize the number of leads Use multiple lead generation vehicles, including e-mail, referrals, public relations, speaking events, webinars, and more Create value for the prospective customer throughout the buying process Manage a large group of leads without feeling overwhelmed Identify and prioritize your best prospects Increase the percentage of leads who become profitable customers Avoid lulls in the sales cycle With Lead Generation for the Complex Sale you'll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.