Ellenville National Bank Community Bank Marketing Plan PDF Download
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Author: Renee C. McCabe
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 80
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Book Description
Author: Renee C. McCabe
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 80
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 84
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Author: James R. Hirko
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
A small community bank in a market penetrated by megabanks from Pittsburgh, First National Bank competes through a high standard of personal service rather than through interest rates. First National Bank's 1985 marketing plan concentrates on cross selling to existing customers via direct mail and statement stuffers, increasing loan volumes and becoming active in the mortgage market. FNB's strategies and tactics for 1985 include: 1) an officer call program; 2) an ATM promotion; 3) student, auto, and energy efficiency loan promotions; 4) an aggressive mortgage policy; 5) the introduction of a personal line of credit; 6) the development of a customer newsletter and a President's letter; 7) an IRA and a Christmas Club promotion program; and 8) market research studies on segmentation and opened and closed accounts.
Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Author: Justin L. Moran
Publisher: Irwin Professional Publishing
ISBN: 9780872671058
Category : Bank marketing
Languages : en
Pages : 199
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Author: William E. Hill
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 40
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Author: Richard L. Benoit
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 168
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Book Description
Author: Dean M. Shott
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 810
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Author: United States. Office of Education. Bureau of Student Financial Assistance
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 516
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Book Description
