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Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
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Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: John E. Cooney
Publisher: Simon & Schuster
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 456
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Book Description
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Author: Christian Grönroos
Publisher:
ISBN: 9789515552617
Category : Customer services
Languages : en
Pages : 26
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Book Description
Author: Sharon Henderson Callahan
Publisher: SAGE Publications
ISBN: 1506354904
Category : Religion
Languages : en
Pages : 825
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Book Description
This 2-volume set within The SAGE Reference Series on Leadership tackles issues relevant to leadership in the realm of religion. It explores such themes as the contexts in which religious leaders move, leadership in communities of faith, leadership as taught in theological education and training, religious leadership impacting social change and social justice, and more. Topics are examined from multiple perspectives, traditions, and faiths. Features & Benefits: By focusing on key topics with 100 brief chapters, we provide students with more depth than typically found in encyclopedia entries but with less jargon or density than the typical journal article or research handbook chapter. Signed chapters are written in language and style that is broadly accessible. Each chapter is followed by a brief bibliography and further readings to guide students to sources for more in-depth exploration in their research journeys. A detailed index, cross-references between chapters, and an online version enhance accessibility for today′s student audience.
Author: Patrick E. Murphy
Publisher: Taylor & Francis
ISBN: 1317235657
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Author: Christian Grönroos
Publisher:
ISBN: 9789515553201
Category : Marketing
Languages : en
Pages : 30
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Book Description
Author: N Craig Smith
Publisher: SAGE Publications Limited
ISBN: 9781446208106
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research.
Author: Balaji C Krishnan
Publisher: SAGE Publications Pvt. Limited
ISBN: 9788132103004
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication. Further Legends to be published in 2010 are Shelby Hunt, Kent Monroe, Gerald Zaltman and Philip Kotler; and in 2011 - V Kumar, Naresh Malhotra, Richard Bagozzi and Yoram (Jerry) Wind.
Author: Manfred Krafft
Publisher: Springer Science & Business Media
ISBN: 3540396322
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author: Deborah Rigling Gallagher
Publisher: SAGE Publications
ISBN: 1412981514
Category : Science
Languages : en
Pages : 1027
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Book Description
Part of the SAGE Reference Series on Leadership, this 2-volume set tackles issues relevant to leadership in the realm of the environment and sustainability. Volume 1 of Environmental Leadership: A Reference Handbook considers such topics as environmental thought leadership (environmental ethics, conservation, eco-feminism, collective action and the commons and what we have termed contrarians); political leadership (the environmental challenge context for the expression of political leadership); governmental leadership (government initiatives to provide leadership in environmental management); private sector leadership (private sector leadership in environmental management as individuals, through organizations or through specific initiatives); nonprofit leadership (nonprofit sector leadership in topical areas such as conservation, advocacy, philanthropy and economic development); signaling events (events and their impact on the exercise of environmental leadership through individual, political and organizational actions); grassroots activism (profiles of individual environmental activists and considerations of how environmental leadership is exercised through activism); environmental leadership in journalism, literature and the arts; and environmental leadership in education. In Volume 2 we cover topics that confront the particular intractable characteristics of environmental problem solving. Individual chapters focus on how environmental leadership actions or initiatives may be applied to address specific problems in context, offering both analyses and recommendations. Overarching themes in this volume include taking action in the face of uncertainty (mitigating climate change impacts, adapting to climate change, protecting coastal ecosystems, protecting wetlands and estuaries, preserving forest resources, protecting critical aquifers, preventing the spread of invasive species, and identifying and conserving vital global habitats); promoting international cooperation in the face of conflicting agendas (designing and implementing climate change policy, reconciling species protection and free trade, allocating scarce resources, designing sustainable fisheries, addressing global overpopulation, preventing trade in endangered species, conserving global biodiversity, and mitigating ocean debris and pollution); addressing conflicts between economic progress and environmental protection (preserving open space, redesigning cities, promoting ecotourism, redeveloping brownfields, designing transit-oriented development, confronting impacts of factory farming, preventing non-point source agricultural pollution, confronting agricultural water use, addressing the impacts of agrochemicals, designing sustainable food systems, and valuing ecosystem services); addressing complex management challenges (energy efficiency, solar energy, wind energy, hydrogen economy, alternative vehicles, solid waste disposal, hazardous waste disposal, electronic waste disposal, life cycle analysis, and waste to energy); and addressing disproportionate impacts on the poor and the weak (preventing export of developed world waste to developing countries, minimizing co-location of poverty and polluting industries, protecting the rights of indigenous peoples, preventing environmental disease, protecting children′s health, providing universal access to potable water, and protecting environmental refugees). The final three chapters examine next-generation environmental leaders.
Author: Johanna Moisander
Publisher: SAGE
ISBN: 1446233057
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour.
