Elgar Encyclopedia of Corporate Communication PDF Download
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Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
Get Book Here
Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 9781802200867
Category :
Languages : en
Pages : 0
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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.
Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
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Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author: Melkote, Srinivas R.
Publisher: Edward Elgar Publishing
ISBN: 1789906350
Category : Social Science
Languages : en
Pages : 416
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Book Description
This incisive Handbook critically examines the role and place of media and communication in development and social change, reflecting a vision for change anchored in values of social justice. Outlining the genealogy and history of the field, it then investigates the possible new directions and objectives in the area. Key conclusions include an enhanced role for development communication in participatory development, active agency of stakeholders of development programs, and the operationalization of social justice in development.
Author: David C. Holmes
Publisher: Edward Elgar Publishing
ISBN: 1789900409
Category : Social Science
Languages : en
Pages : 379
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Book Description
Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.
Author: Ian Cram
Publisher: Edward Elgar Publishing
ISBN: 1783472707
Category : Law
Languages : en
Pages : 209
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Book Description
This monograph explores the phenomenon of ‘citizen journalism’ from a legal and constitutional perspective. It describes and evaluates emerging patterns of communication between a new and diverse set of speakers and their audiences. Drawing upon political theory, the book considers the extent to which the constitutional and legal frameworks of modern liberal states allow for a ‘contestatory space’ that advances the scope for non-traditional speakers to participate in policy debates and to hold elites to account.
Author: Gary D. Rawnsley
Publisher: Edward Elgar Publishing
ISBN: 9781789906417
Category :
Languages : en
Pages : 464
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Book Description
This timely Research Handbook draws on a wide range of international case studies to assess the transformative impact of modern communication landscapes on political propaganda. From Brexit to Donald Trump, from presidential elections in Mexico to political rallies in India, from 'fake news' to Cambridge Analytica, contributors demonstrate the ways in which growing digital platforms have amplified the reach and influence of political propaganda. International contributors dissect current political contexts, with a key focus on the growth of populism, nationalism and alt-right politics, to understand how propaganda contributes to the formation and organization of political cultures. Chapters pay close attention to recent election campaigns across Europe, Asia and the Americas and analyse political and cultural information wars that have been fuelled by misinformation and the so-called 'fake news' in digital media. Bringing together pioneering empirical research into contemporary communication, campaigning, journalism and new media in a new political age, this Research Handbook provides a critical understanding of how propaganda contributes to the modern exercise of power globally. Offering interdisciplinary perspectives on an issue at the forefront of contemporary politics, this Research Handbook is a crucial resource for both scholars and students of international politics and relations, security, communications and media studies. Its practical insights into political campaigning and new media will also benefit policymakers, governments and citizens in handling key challenges posed to the healthy functioning of political systems by propaganda.
Author: Coe, Peter
Publisher: Edward Elgar Publishing
ISBN: 1800371268
Category : Law
Languages : en
Pages : 320
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Book Description
This timely book explores how the internet and social media have permanently altered the media landscape, enabling new actors to enter the marketplace, and changing the way that news is generated, published and consumed. It examines the importance of citizen journalists, whose newsgathering and publication activities have made them crucial to public discourse and central actors in the communication revolution. Investigating how the internet and social media have enabled citizen journalism to flourish, and what this means for the traditional institutional press, the public sphere, and media freedom, the book demonstrates how communication and legal theory are applied in practice.
Author: Jannis Kallinikos
Publisher: Edward Elgar Publishing
ISBN: 1847204309
Category : Computers
Languages : en
Pages : 217
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Book Description
Jannis Kallinikos analyzes the recent spectacular growth of information and the self-propelling processes through which technological information is increasingly generated out of the reshuffling and recombination of available and interoperable information sources. He argues that information is no longer simply a resource but a pervading element of socio-economic life that is crucially involved in the redefinition of a variety of organizational practices and modes of economic action. Academics and students in a variety of disciplines, including information studies, information systems, manageme.
Author: Tanya Aplin
Publisher: Edward Elgar Publishing
ISBN: 1785368346
Category : Law
Languages : en
Pages : 607
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Book Description
This Handbook provides a scholarly and comprehensive account of the multiple converging challenges that digital technologies present for intellectual property (IP) rights, from the perspectives of international, EU and US law. Despite the fast-moving nature of digital technology, this Handbook provides profound reflections on the underlying normative legal dilemmas, identifying future problems and suggesting how digital IP issues should be dealt with in the future.
