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Author:
Publisher: Pearson Education South Asia
ISBN: 9789810610418
Category : Office management
Languages : en
Pages : 260
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Book Description
Author:
Publisher: Pearson Education South Asia
ISBN: 9789810610418
Category : Office management
Languages : en
Pages : 260
Get Book Here
Book Description
Author: Josh Kaufman
Publisher: Penguin
ISBN: 1101446080
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
Master the fundamentals, hone your business instincts, and save a fortune in tuition. The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works. Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more. True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Gary Blake
Publisher: Addison-Wesley Longman
ISBN: 9780020080954
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Anyone who has ever had to write any business document, from interoffice memo to fifty-page proposal, will find this the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to write clearly and powerfully, organize material and avoid errors and jargon.
Author: Scott McLean
Publisher:
ISBN: 9781936126118
Category : Business communication
Languages : en
Pages : 408
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Book Description
Author: Celeste Lawson
Publisher: Cambridge University Press
ISBN: 1108594417
Category : Business & Economics
Languages : en
Pages : 491
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Book Description
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author: Omar Mohout
Publisher: Die Keure Publishing
ISBN: 9048624495
Category : Business & Economics
Languages : en
Pages : 378
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Book Description
Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customers Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy. This book will answer the following key questions: • What price can you ask? • What pricing strategy will you adopt? • Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need. Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. A must-have for startups ! EXCERPT The aim of this book is to provide insights in the different pricing methods, strategies and tactics to set pricing, as well as plenty of case studies where these methods are successfully applied. This is not a book for people that are looking for complex economic theories around price setting. It is rather a no-nonsense, ready-to-apply comprehensive guide for creating and reviewing your pricing strategy that will serve as a work of reference for a long time to come. ABOUT THE AUTHOR Omar Mohout is a Growth Engineer. He is an expert in building repeatable, scalable customer acquisition engines for born-on-the-web companies. Omar is an entrepreneur that turned startup advisor & mentor.
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 111969129X
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers: what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products recruiting and coaching the members of product teams, first to competence, and then to reach their potential creating an inspiring product vision along with an insights-driven product strategy translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build redefining the relationship of the product teams to the rest of the company detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Author: Tom McMakin
Publisher: John Wiley & Sons
ISBN: 111943470X
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.
Author: Harry Cather
Publisher: Newnes
ISBN: 9780750652100
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
The scope of Business Skills for Engineers and Technologists is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focussing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. The IIE Textbook Series from Butterworth-Heinemann Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions Designed for a wide range of undergraduate courses Real-world engineering examples at the heart of each book Core texts suitable for students with no previous background studying engineering "I am very proud to be able to introduce this series as the fruition of a joint publishing venture between Butterworth-Heinemann and the Institution of Incorporated Engineers. Mechanical Engineering Systems is one of the first three titles in a series of core texts designed to cover the essential modules of a broad cross-section of undergraduate programmes in engineering and technology. These books are designed with today's students firmly in mind, and real-world engineering contexts to the fore - students who are increasingly opting for the growing number of courses that provide the foundation for Incorporated Engineer registration." --Peter F Wason BSc(Eng) CEng FIEE FIIE FIMechE FIMgt. Secretary and Chief Executive,IIE This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers. Content matched to requirements of IIE and other BSc Engineering and Technology courses An essential textbook, providing all the information for student engineers preparing to work in a business environment, including hot topics such as e-commerce and business ethics Student-centred text featuring worked examples, case studies, assignments and knowledge-check questions throughout
Author: Roy Horn
Publisher: Kogan Page Publishers
ISBN: 1843983397
Category : Business & Economics
Languages : en
Pages : 531
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Book Description
How do you develop leadership skills or give a successful presentation? What difference can effective thinking and critical reading make to your performance? How can you get and stay organized to meet deadlines? The first book of its kind to cover all the business skills that students need at university and at work, The Business Skills Handbook covers all the practical, cognitive, technical and development skills that students need to succeed, from organising life and work to developing good writing and teamwork skills. Mapped to the learning outcomes of the CIPD Level 7 Advanced Developing Skills for Business Leadership module, and with a focus on experiential learning to get students assessing and developing their skills, The Business Skills Handbook is designed to help students manage themselves more effectively, make justifiable decisions and problem solve more effectively, lead and influence others, interpret financial information, manage financial resources, demonstrate IT proficiency and demonstrate competence in postgraduate study skills. Online supporting resources include an instructor's manual, lecture slides and figures and tables from the book.
