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Author: Daniel Scheinsohn
Publisher: Ediciones Granica S.A.
ISBN: 9506415900
Category : Business & Economics
Languages : es
Pages : 384
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Book Description
Este libro es parte de la colección e-Libro en BiblioBoard.
Author: Daniel Scheinsohn
Publisher: Ediciones Granica S.A.
ISBN: 9506415900
Category : Business & Economics
Languages : es
Pages : 384
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Book Description
Este libro es parte de la colección e-Libro en BiblioBoard.
Author: Asociación Iberoamericana de Comunicación Estratégica
Publisher:
ISBN: 9789583356810
Category :
Languages : es
Pages : 378
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Book Description
Author: Daniel Scheinsohn
Publisher: Ediciones Granica
ISBN: 950641839X
Category : Business & Economics
Languages : es
Pages : 132
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Book Description
En toda sociedad moderna, y muy particularmente en aquellas que poseen economías desreguladas, la opinión pública ejerce un poder determinante. La imagen es una construcción –individual y/o colectiva–, producto de un proceso comunicacional. A partir de una particular lectura, se configura una determinada corriente de opinión. Entender este fenómeno es fundamental para todos aquellos que pretendan llevar a cabo una gestión competitiva. La comunicación estratégica se constituye en un instrumento de vanguardia y presenta una innovadora versión del management. En esta obra, Daniel Scheinsohn aborda la compleja problemática de la imagen y las comunicaciones desde el único punto de vista que posibilita su comprensión: la multidisciplina y la interciencia, con un estilo ameno pero riguroso. Este libro es útil para dirigentes, marketers –que necesitan tener un profundo conocimiento acerca de política y opinión pública– y profesionales ligados al ámbito de las comunicaciones, como publicitarios, RRPP, periodistas, agentes de prensa, voceros, lobbyistas, investigadores de mercado y opinión; también para gerentes de marketing o productos, que encontrarán aquí la visión que exigen las nuevas realidades, así como para analistas financieros, agentes de Bolsa, gestores de adquisiciones y fusiones, inversionistas en general, a quienes ayudará a considerar un valiosísimo activo: la imagen corporativa. Publicidad y marketingLa comunicación corporativa, en auge
Author:
Publisher: Intermedio Editores
ISBN: 9789587096002
Category :
Languages : es
Pages : 328
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Book Description
Author: Italo Pizzolante Negron
Publisher:
ISBN: 9789586837286
Category :
Languages : es
Pages : 282
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Book Description
Author: María Antonieta Rebeil Corella
Publisher:
ISBN:
Category :
Languages : es
Pages : 386
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Book Description
Author: Italo Pizzolante Negrón
Publisher:
ISBN: 9789800779279
Category :
Languages : es
Pages : 278
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Book Description
Author: UNICEF.
Publisher: UNICEF
ISBN: 9280644424
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
On 20 November 2009, the global community celebrates the 20th anniversary of the adoption by the United Nations General Assembly of the Convention on the Rights of the Child, the unique document that sets international standards for the care, treatment and protection of all individuals below age 18. To celebrate this landmark, the United Nations Children's Fund is dedicating a special edition of its flagship report The State of the World's Children to examining the Convention's evolution, progress achieved on child rights, challenges remaining, and actions to be taken to ensure that its promise becomes a reality for all children.
Author: Diego Muro
Publisher: Routledge
ISBN: 1134167695
Category : History
Languages : en
Pages : 267
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Book Description
This book provides a genealogy of radical Basque nationalism and the means by which this complex, often violent, political movement has reinforced Basque identity. Radical nationalists are mobilized by a shared frame of reference where ethnicity and violence are intertwined in a nostalgic recreation of a golden age and a quasi-religious imperative to restore that distant past. Muro critically examines the origins of the ethno-nationalist conflict and provides a comprehensive examination of Euskadi Ta Askatusana’s (ETA) violent campaign. The book analyzes the interplay of ethnicity and violence and stresses the role of inherited myths, memories, and cultural symbols to explain the ability of radical Basque nationalism to endure.
Author: G. K. Helleiner
Publisher: Cambridge University Press
ISBN: 9780521209489
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This 1976 volume originated in the mood of disillusion and despair which followed the Third United Nations Conference on Trade and Development in Santiago in 1972. The prospects for cooperation between rich and poor nations seemed poor and new policies and instruments needed to considered if the interests of the rich and poor nations were not to become even more unbalanced in favour of the rich. The contributors to this volume consider what unexploited possibilities might be open to the less developed countries, both jointly and individually, in international affairs, which would generate a more equitable outcome. The issues addressed in these papers were, at the time of publication, of immediate relevance following the success of oil producing countries in revising prices, worldwide inflation, famine in the poorest countries, recession in industrial countries. Simultaneously, the less developed countries were declaring the need for a new international economic order, which this volume discusses.
