Author: Lawrence A. Crosby and James R. Taylor
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
Book Description
Effects of Consumer Information and Education on Cognition and Choice
Author: Lawrence A. Crosby and James R. Taylor
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 47
Book Description
Encyclopedia of Library and Information Science
Author: Allen Kent
Publisher: CRC Press
ISBN: 9780824720605
Category : Language Arts & Disciplines
Languages : en
Pages : 396
Book Description
Supplement 23: AIDS-HIV Programs and Services in Libraries to User Interface Evaluation
Publisher: CRC Press
ISBN: 9780824720605
Category : Language Arts & Disciplines
Languages : en
Pages : 396
Book Description
Supplement 23: AIDS-HIV Programs and Services in Libraries to User Interface Evaluation
Consumer Behaviour
Author: Jim Blythe
Publisher: SAGE
ISBN: 1446276333
Category : Business & Economics
Languages : en
Pages : 473
Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Publisher: SAGE
ISBN: 1446276333
Category : Business & Economics
Languages : en
Pages : 473
Book Description
Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Information and Behavior
Author: Richard A. Winett
Publisher: Routledge
ISBN: 1135877386
Category : Language Arts & Disciplines
Languages : en
Pages : 276
Book Description
First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Publisher: Routledge
ISBN: 1135877386
Category : Language Arts & Disciplines
Languages : en
Pages : 276
Book Description
First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Author: Naresh K. Malhotra
Publisher: Springer
ISBN: 3319169432
Category : Business & Economics
Languages : en
Pages : 509
Book Description
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Publisher: Springer
ISBN: 3319169432
Category : Business & Economics
Languages : en
Pages : 509
Book Description
This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Consumer Behaviour
Author: Zubin Sethna
Publisher: SAGE
ISBN: 1529786223
Category : Business & Economics
Languages : en
Pages : 793
Book Description
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Publisher: SAGE
ISBN: 1529786223
Category : Business & Economics
Languages : en
Pages : 793
Book Description
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Annual Review of Psychology
Author: Calvin Perry Stone
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 734
Book Description
Publishes original critical reviews of the significant literature and current developments in psychology.
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 734
Book Description
Publishes original critical reviews of the significant literature and current developments in psychology.
Explorations in the Economics of Aging
Author: David A. Wise
Publisher: University of Chicago Press
ISBN: 0226903370
Category : Business & Economics
Languages : en
Pages : 401
Book Description
"This is the thirteenth in a series of NBER volumes on the Economics of Aging"--Introduction.
Publisher: University of Chicago Press
ISBN: 0226903370
Category : Business & Economics
Languages : en
Pages : 401
Book Description
"This is the thirteenth in a series of NBER volumes on the Economics of Aging"--Introduction.
Journal of Public Policy & Marketing : JPP&M
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 156
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 156
Book Description
Annual Review of Psychology
Author: Mark Richard Rosenzweig
Publisher:
ISBN: 9780824302375
Category : Psychology
Languages : en
Pages : 760
Book Description
Publisher:
ISBN: 9780824302375
Category : Psychology
Languages : en
Pages : 760
Book Description