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Author: Joëlle Vanhamme
Publisher: CRC Press
ISBN: 1317097866
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
Author: Joëlle Vanhamme
Publisher: CRC Press
ISBN: 1317097866
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
Author: Felice Aarons
Publisher: Fodors Travel Publications
ISBN: 1400016452
Category : Travel
Languages : en
Pages : 360
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Book Description
Detailed and timely information on accommodations, restaurants, and local attractions highlight these updated travel guides, which feature all-new covers, a two-color interior design, symbols to indicate budget options, must-see ratings, multi-day itineraries, Smart Travel Tips, helpful bulleted maps, tips on transportation, guidelines for shopping excursions, and other valuable features. Original.
Author: Fodor's Travel Publications, Inc
Publisher: Fodors Travel Publications
ISBN: 1400008816
Category : Travel
Languages : en
Pages : 370
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Book Description
Detailed and timely information on accommodations, restaurants, and local attractions highlight these updated travel guides, which feature all-new covers, a dramatic visual design, symbols to indicate budget options, must-see ratings, multi-day itineraries, Smart Travel Tips, helpful bulleted maps, tips on transportation, guidelines for shopping excursions, and other valuable features. Original.
Author: Guus Besuijen
Publisher: Sidestone Press
ISBN: 9088900167
Category : Aardenburg (Netherlands)
Languages : en
Pages : 182
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Book Description
Beneath the surface of Aardenburg, a small town in the south-western part of the Netherlands, lie the remains of a Roman settlement that is presumed to have been named Rodanum. Extensive archaeological excavations from the late 1950s to the late 1980s revealed that the settlement was similar in size or even larger than the modern town. Its centre was formed by a large castellum-type fortification wall that enclosed several large stone buildings. The settlement was connected to the sea by a natural watercourse that defined its economic and logistical importance in the region. Rodanum's military function was to secure the regional coast against attacks by Germanic tribes via the North Sea, which occurred around AD 175. It continued to be inhabited until the late third century or the beginning of the fourth century, after which the settlement was deserted until the early Middle Ages. The first part of this study provides an overview of Aardenburg during the Roman period, in which its economic and military functions within the region are explored. In particular, the military and civilian character of the town is discussed. The second part contains a study of the metal objects and aims to present significant additional information. This part concludes with a critical review of the current state of research at this site.
Author: Jef van den Steen
Publisher: Lannoo Publishers
ISBN: 9789020998764
Category : Beer
Languages : en
Pages : 0
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Book Description
Lambic is a distinctive type of beer, brewed only in certain regions of Belgium. Unlike conventional beers, lambic beer is produced by spontaneous fermentation - it is exposed to wild yeasts, as opposed to the usual carefully cultivated strains of brewer's yeasts. The result is a beer with a highly distinctive flavour. The first book in a prestigious series dedicated to Belgian beers, this richly illustrates the story of the most famous breweries and beers, discussing their origins, quality labels, the development of the different breweries and the production processes of the beers. AUTHOR: Jef Van den Steen is a beer expert and a microbrewer. He has written several books on beer and travels the world to give lectures on the brewing process. ILLUSTRATIONS: 150 colour
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Publisher:
ISBN:
Category : Mathematics
Languages : en
Pages : 674
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Book Description
Author: Gerda Bodegom
Publisher: Routledge
ISBN: 1317305477
Category : Foreign Language Study
Languages : en
Pages : 221
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Book Description
Colloquial Dutch 2 is the next step in language learning for those who already have a basic knowledge of Dutch. The authentic dialogues, texts and variety of exercises in this course will help learners to consolidate their language skills and further their language competence. Key features include: a section devoted to idiomatic expressions in each unit cultural points and information on various dialects vocabulary lists relative to the topics of each unit. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.
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Publisher:
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Category : Merchant marine
Languages : en
Pages : 760
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Book Description
Author: Jane Fenoulhet
Publisher: UCL Press
ISBN: 1910634972
Category : History
Languages : en
Pages : 252
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Book Description
This edited collection explores the ways in which our understanding of the past in Dutch history and culture can be rethought to consider not only how it forms part of the present but how it can relate also to the future. Divided into three parts – The Uses of Myth and History, The Past as Illumination of Cultural Context, and Historiography in Focus – this book seeks to demonstrate the importance of the past by investigating the transmission of culture and its transformations. It reflects on the history of historiography and looks critically at the products of the historiographic process, such as Dutch and Afrikaans literary history. The chapters cover a range of disciplines and approaches: some authors offer a broad view of a particular period, such as Jonathan Israel's contribution on myth and history in the ideological politics of the Dutch Golden Age, while others zoom in on specific genres, texts or historical moments, such as Benjamin Schmidt’s study of the doolhof, a word that today means ‘labyrinth’ but once described a 17th-century educational amusement park. This volume, enlightening and home to multiple paths of enquiry leading in different directions, is an excellent example of what a past-present doolhof might look like.
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Publisher:
ISBN:
Category : Consumption (Economics)
Languages : en
Pages : 616
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Book Description
A compendium of market information on major consumer goods purchased in West European countries.
