Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
EBOOK: Foundations of Marketing, 6e
Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Foundations of Marketing
Author: John Fahy
Publisher: McGraw-Hill Europe
ISBN: 9780077137014
Category : Marketing
Languages : en
Pages : 0
Book Description
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Publisher: McGraw-Hill Europe
ISBN: 9780077137014
Category : Marketing
Languages : en
Pages : 0
Book Description
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Hospitality Marketing Management
Author: David C. Bojanic
Publisher: Wiley Global Education
ISBN: 1119195152
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Publisher: Wiley Global Education
ISBN: 1119195152
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.
Beyond the Static Page
Author: Alex T. Wolf
Publisher: A.T. Wolf & Company
ISBN: 1312236299
Category : Architecture
Languages : en
Pages : 105
Book Description
"Beyond the Static Page: An Interactive Learning Approach for Students" is a comprehensive and inspiring guide that explores the intricate world of eBook design. Seamlessly merging the realms of artistry and technology, this book unlocks the secrets to creating visually captivating, user-friendly eBooks that leave readers spellbound. From cover to layout, typography to interactive elements, “Beyond the Static Page” delves into essential design principles, offering practical tips and step-by-step tutorials for beginners and seasoned designers. Embracing the reader-centric approach demystifies the digital landscape, ensuring eBooks shine on any device. Whether you're an author, designer, or self-publisher, "Beyond the Static Page" empowers you to transform words into enchanting digital experiences, forging a connection with readers that transcends the boundaries of the page.
Publisher: A.T. Wolf & Company
ISBN: 1312236299
Category : Architecture
Languages : en
Pages : 105
Book Description
"Beyond the Static Page: An Interactive Learning Approach for Students" is a comprehensive and inspiring guide that explores the intricate world of eBook design. Seamlessly merging the realms of artistry and technology, this book unlocks the secrets to creating visually captivating, user-friendly eBooks that leave readers spellbound. From cover to layout, typography to interactive elements, “Beyond the Static Page” delves into essential design principles, offering practical tips and step-by-step tutorials for beginners and seasoned designers. Embracing the reader-centric approach demystifies the digital landscape, ensuring eBooks shine on any device. Whether you're an author, designer, or self-publisher, "Beyond the Static Page" empowers you to transform words into enchanting digital experiences, forging a connection with readers that transcends the boundaries of the page.
Fundamentals of Marketing 2e
Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404
Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404
Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Principles of Marketing
Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :
Book Description
Sports Marketing
Author: Matthew D. Shank
Publisher: Prentice Hall
ISBN: 9780131440777
Category : Sports
Languages : en
Pages : 0
Book Description
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.
Publisher: Prentice Hall
ISBN: 9780131440777
Category : Sports
Languages : en
Pages : 0
Book Description
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.
The Occupational Therapy Manager
Author: Karen Jacobs
Publisher:
ISBN: 9781569003909
Category : Occupational therapy services
Languages : en
Pages : 786
Book Description
This edition includes 76 new chapters in 12 sections that cover everything from leadership and management foundations to budgeting to managing your career.
Publisher:
ISBN: 9781569003909
Category : Occupational therapy services
Languages : en
Pages : 786
Book Description
This edition includes 76 new chapters in 12 sections that cover everything from leadership and management foundations to budgeting to managing your career.
Fluid Mechanics
Author: Walther Kaufmann
Publisher:
ISBN:
Category :
Languages : en
Pages : 432
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 432
Book Description
Financial Statement Analysis & Valuation
Author: Peter Douglas Easton
Publisher:
ISBN: 9781618532602
Category : Business enterprises
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781618532602
Category : Business enterprises
Languages : en
Pages :
Book Description