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Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Author: Julia Phillips
Publisher: Random House Trade Paperbacks
ISBN: 0399590900
Category : Biography & Autobiography
Languages : en
Pages : 689
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Book Description
“The Hollywood memoir that tells all . . . Sex. Drugs. Greed. Why, it sounds just like a movie.”—The New York Times Every memoir claims to bare it all, but Julia Phillips’s actually does. This is an addictive, gloves-off exposé from the producer of the classic films The Sting, Taxi Driver, and Close Encounters of the Third Kind—and the first woman ever to win an Academy Award for Best Picture—who made her name in Hollywood during the halcyon seventies and the yuppie-infested eighties and lived to tell the tale. Wickedly funny and surprisingly moving, You’ll Never Eat Lunch in This Town Again takes you on a trip through the dream-manufacturing capital of the world and into the vortex of drug addiction and rehab on the arm of one who saw it all, did it all, and took her leave. Praise for You'll Never Eat Lunch in This Town Again “One of the most honest books ever written about one of the most dishonest towns ever created.”—The Boston Globe “Gossip too hot for even the National Enquirer . . . Julia Phillips is not so much Hollywood’s Boswell as its Dante.”—Los Angeles Magazine “A blistering look at La La Land.”—USA Today “One of the nastiest, tastiest tell-alls in showbiz history.”—People
Author: Andrew R. Ruis
Publisher: Rutgers University Press
ISBN: 0813584094
Category : Medical
Languages : en
Pages : 221
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Book Description
In Eating to Learn, Learning to Eat, historian A. R. Ruis explores the origins of American school meal initiatives to explain why it was (and, to some extent, has continued to be) so difficult to establish meal programs that satisfy the often competing interests of children, parents, schools, health authorities, politicians, and the food industry. Through careful studies of several key contexts and detailed analysis of the policies and politics that governed the creation of school meal programs, Ruis demonstrates how the early history of school meal program development helps us understand contemporary debates over changes to school lunch policies.
Author: Edith Baer
Publisher:
ISBN: 9780590468879
Category : Food habits
Languages : en
Pages : 40
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Book Description
Relates in rhyme what children eat in countries around the world.
Author: Megan Elias
Publisher: Rowman & Littlefield
ISBN: 1442227478
Category : Cooking
Languages : en
Pages : 205
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Book Description
Lunch has never been just a meal; the meal most often eaten in public, lunch has a long tradition of establishing social status and cementing alliances. From the ploughman’s lunch in the field to the power lunch at the Four Seasons, the particulars of lunch decisions—where, with whom, and what we eat—often mark our place in the world. Lunch itself has galvanized political movements and been at the center of efforts to address poverty and malnutrition; the American School Lunch Act of 1946 enforced the notion that lunch could represent the very health of the nation, and sit-ins and protests at lunch counters in the 1960s thrust this space into moral territory. Issues of who cooks lunch, who eats what, and how and when we eat in public institutions continue to spur activists. Exploring the rich history and culture of this most-observed and versatile meal, Lunch draws on a wide range of sources: Letters and memoirs Fiction Cookbooks Institutional records Art and popular media Tea room menus Lunch truck Twitter feeds, and more Elias considers the history of lunch not only in America, but around the world to reveal the rich traditions and considerable changes this meal has influenced over the years.
Author: Cricket Azima
Publisher: Glitterati
ISBN: 9780979338441
Category : Cooking
Languages : en
Pages : 0
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Book Description
Introduces children to the languages, cookery, and cultures of other countries in the world.--
Author: Andrea Curtis
Publisher:
ISBN: 9780889954823
Category : Juvenile Nonfiction
Languages : en
Pages : 40
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Book Description
Discusses what students eat for lunch around the world, including information on food culture and global issues surrounding food and nutrition.
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Author: Megan McNamee, MPH, RDN
Publisher: Rodale Books
ISBN: 0593797450
Category : Cooking
Languages : en
Pages : 241
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Book Description
NEW YORK TIMES BESTSELLER • 75+ simple and delicious ideas for packed school lunches and snacks for kids of all ages, from the New York Times bestselling authors of Feeding Littles and Beyond. In a lunch packing rut? Megan McNamee and Judy Delaware, the founders of Feeding Littles, are here to help with the ultimate lunch box resource. Feeding Littles Lunches is complete with 75+ lunches that are quick to assemble, safe and easy for kids of all ages to eat, and balanced in nutrients for growth, learning and play. Each lunch idea is easily modified for nine of the most common allergens and includes tips for picky eaters, plus vegetarian swaps and “I Can’t Even” tips to make lunch packing even easier. Feeding Littles Lunches is not a recipe book because, let’s face it, most parents don’t want to spend hours packing lunches. Rather, it’s an inspo book with a full-page photo for every lunch, meant to be used with your child as a visual reminder for delicious and easy new ideas that you can assemble from simple ingredients. Feeding Littles Lunches also includes a lunch packing formula to help you plan your own lunches, grocery lists, tips for dealing with cafeteria and school settings, picky eating, food safety, and more! With creative and approachable lunches like Chicken Salad with Mini Brioche Toasts, Sun Butter Banana Roll-Up “Sushi-Style,” Build-Your-Own Naan Pizza, Leftover Burger Mini Sliders, Pesto Turkey Wrap Rounds, and more, you’ll bring joy back to lunchtime.
Author: Katharine A. Fisher
Publisher:
ISBN:
Category : School children
Languages : en
Pages : 72
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Book Description
