E-commerce Based Competitive Advantage in the Airline Industry PDF Download
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Author: Chih-Hsien (Lois) Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 142
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Book Description
Author: Michael Hanke
Publisher: Routledge
ISBN: 1317336984
Category : Business & Economics
Languages : en
Pages : 611
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Book Description
From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.
Author: Chih-Hsien (Lois) Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 142
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Book Description
Author: Fiona Czerniawska
Publisher: Purdue University Press
ISBN: 9781557531940
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
On virtual management
Author: Nawal K. Taneja
Publisher: Routledge
ISBN: 1351942824
Category : Transportation
Languages : en
Pages : 272
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Book Description
In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.
Author: Almas Heshmati
Publisher: Springer
ISBN: 981101017X
Category : Political Science
Languages : en
Pages : 206
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Book Description
This book focuses on the factors that support the strengths of international airlines in general and the Asian airline carriers in particular. Defining the quality of human capital as the level of education and the competence of airline employees, it analyzes the efficiency of 39 airlines in various regions, both in terms of production and cost structures. It argues that, despite Asia’s well-developed and globally competitive manufacturing sector, aided by open market practices, its overall service sector still lags far behind more advanced economies. As this does not stop Asia-based carriers from generally being more efficient than their counterparts in Europe and North America, the book investigates how competitiveness analysis of the airline industry can help Asian policymakers better prepare for the liberalization of the service sector, given how crucial this aspect is for the future growth of the Asia-Pacific region. Efficiency and Competitiveness of International Airlines offers a valuable resource for policymakers, airline employees, and researchers and students of microeconomics.
Author: Rigas Doganis
Publisher: Routledge
ISBN: 1134281021
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.
Author: Markus Biedermann
Publisher: GRIN Verlag
ISBN: 3656887551
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales. We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage.
Author: Stephen S. Cohen
Publisher: Brookings Institution Press
ISBN: 9780815798408
Category : Business & Economics
Languages : en
Pages : 498
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Book Description
A Brookings Institution Press, Berkeley Roundtable on the International Economy, and the Institute on Global Conflict and Cooperation publication This book rests on the proposition that the information techology revolution of the last ten years marks the beginning of a fundamental economic transformation. This transformation will affect every activity in which organization, information processing, or communication is important. It may well require changes in ideas about ownership, property, and control--the way in which governments regulate economies in the broadest sense of that term. The e-commerce transformation presents remarkable opportunities for businesses, governments, and other organizations to remake themselves, recreate what it is that they can do, and reconstruct their relationships with customers, citizens, and constituents. A project of the Berkeley Roundtable on the International Economy (BRIE) and the Institute on Global Conflict and Cooperation (IGCC), this volume analyzes the way this transformation will affect market structure and pricing models in several major industries: retail financial services, air travel, music, automobiles, semiconductors, hearing instruments, food, textiles, and trucking.
Author: Stuart Barnes
Publisher: Routledge
ISBN: 1136409076
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
E-Commerce and V-Business examines the impact of the Internet and associated technologies on two related aspects of business: electronic commerce and virtual organisation. Using a combination of recent theory and empirical evidence it demonstrates how forward thinking organisations are reaping considerable strategic advantage from exciting new business models in these areas. Such models require radical rethinking of many aspects of traditional business. The book covers many of the critical and contemporary issues stemming from these important new developments.
Author: Vasily Lobanets
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
This study pursues an aim to analyze how e-commerce retailers entry to air cargo market with own air fleet development might influence international cargo airline business. The Russian air carrier, AirBridgeCargo, was selected as a research object. A preliminary analysis was conducted to form a theoretical basis for achieving the main research goal. This analysis included providing a general overview of air cargo and e-commerce markets and further evaluation of ecommerce impact on air cargo. Then a methodology comprising four consistent stages was employed to reveal step by step some facts required to provide a comprehensive answer to the research question. Results obtained with selected methodology application demonstrated that e-commerce retailers penetration into air cargo market might affect AirBridgeCargo and other cargo airlines in both negative and positive ways depending on what kind of strategy they will follow to withstand this new market entrant challenge. A recommendation part conjectured that a combination of competition and cooperation strategies changing according to market conditions of particular regions might be selected in relation to e-commerce retailers and their air cargo operations development as an optimal decision to embrace growing air cargo volumes of e-commerce shipments.
