Author: Max Editorial
Publisher: Editora Bibliomundi
ISBN: 1526029715
Category : Business & Economics
Languages : en
Pages : 34
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Book Description
LIGHTNING PROMOTION ”””””””””””””””””””””””””””E-Books are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your E-Book to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.Having said that, let's look at what makes E-Books so important and so unique.
Author: theHakim
Publisher: theHakim
ISBN:
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
This ebook teach how to make marketing through ebooks. This ebook have so much learning process suitable for newbies or pro.
Author: Jim Edwards
Publisher:
ISBN: 9781933596211
Category : Electronic publishing
Languages : en
Pages : 0
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Book Description
Bestselling authors take the mystery out of creating an online bestseller. The rules are different than for conventional in-print books, but they are easy to learn and profitable to follow.
Author:
Publisher: Dingchao Han
ISBN: 0599716649
Category :
Languages : en
Pages : 170
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Book Description
Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193
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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Author: Belch
Publisher: McGraw Hill
ISBN: 0077170474
Category : Business & Economics
Languages : en
Pages : 881
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Book Description
Ebook: Advertising and Promotion
Author: Mal Emery
Publisher: Bookpal
ISBN: 9780987199911
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Your Marketing Sucks and You Know It by Australia's "Millionaire Maker" Mal Emery, is absolutely for you if you answer YES to any of the following Questions.Have you ever wondered why your advertising and marketing never seems to get the results you were expecting?Are you frustrated because your business seems to have trapped you in a prison you can't escape from?Do you have a clear picture of where your business will be in the next 12 months?Are you neglecting your family and working too hard for little reward?Are you losing money and struggling to keep a grip on your finances?Are you stuck in a job you hate, making money for a boss you can't stand? From the AuthorI hope you are ready to hear the uncensored truth about how real sustainable wealth and independence is created in these tough times that don't seem to want to end. Most people of course, are not ready for such conversation and instead prefer to bury their head in the sand in the hope that somehow things will mysteriously improve. If that is your plan, you're in for a rude awakening. Understand, in spite of all this devastation we see around us, there is a small number of more informed individuals making more money than they ever have. Now maybe it's your turn! What I reveal in this book requires that you have no experience or special skills, it works even if you know nothing about sales and marketing right now. It will recession proof your business and income for life and put you in the top 5% of business owners on the planet. It's the ultimate money making skill you will ever master. This works for any small businesses in big cities and country towns, wholesale, retail, trades, professional practices, manufacturing, online and offline. My system can transform any existing business into something new and exciting and profitable or it can be used as the geneses to speed up the success of a brand new startup. In a world of economic uncertainty and insecurity where cash flow shrivels, pain and anxiety prevail, I know my system can show virtually anyone how to create their own economy and flourish. By the way, I didn't dream any of this up last night. I have a 37 year old track record making millions of dollars for myself and more importantly, helping others do the same. Finally, you will decide how much money you make and how hard you work for it.
Author: Mark Bartholomew
Publisher: Stanford University Press
ISBN: 1503602184
Category : Law
Languages : en
Pages : 291
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Book Description
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author: Joe Casanova
Publisher: Csnv Books
ISBN: 9780615868714
Category :
Languages : en
Pages : 158
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Book Description
So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Author: Robert Bilott
Publisher: Atria Books
ISBN: 1501172824
Category : Biography & Autobiography
Languages : en
Pages : 400
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Book Description
“For Erin Brockovich fans, a David vs. Goliath tale with a twist” (The New York Times Book Review)—the incredible true story of the lawyer who spent two decades building a case against DuPont for its use of the hazardous chemical PFOA, uncovering the worst case of environmental contamination in history—affecting virtually every person on the planet—and the conspiracy that kept it a secret for sixty years. The story that inspired Dark Waters, the major motion picture from Focus Features starring Mark Ruffalo and Anne Hathaway, directed by Todd Haynes. 1998: Rob Bilott is a young lawyer specializing in helping big corporations stay on the right side of environmental laws and regulations. Then he gets a phone call from a West Virginia farmer named Earl Tennant, who is convinced the creek on his property is being poisoned by runoff from a neighboring DuPont landfill, causing his cattle and the surrounding wildlife to die in hideous ways. Earl hasn’t even been able to get a water sample tested by any state or federal regulatory agency or find a local lawyer willing to take the case. As soon as they hear the name DuPont—the area’s largest employer—they shut him down. Once Rob sees the thick, foamy water that bubbles into the creek, the gruesome effects it seems to have on livestock, and the disturbing frequency of cancer and other health problems in the area, he’s persuaded to fight against the type of corporation his firm routinely represents. After intense legal wrangling, Rob ultimately gains access to hundreds of thousands of pages of DuPont documents, some of them fifty years old, that reveal the company has been holding onto decades of studies proving the harmful effects of a chemical called PFOA, used in making Teflon. PFOA is often called a “forever chemical,” because once in the environment, it does not break down or degrade for millions of years, contaminating the planet forever. The case of one farmer soon spawns a class action suit on behalf of seventy thousand residents—and the shocking realization that virtually every person on the planet has been exposed to PFOA and carries the chemical in his or her blood. What emerges is a riveting legal drama “in the grand tradition of Jonathan Harr’s A Civil Action” (Booklist, starred review) about malice and manipulation, the failings of environmental regulation; and one lawyer’s twenty-year struggle to expose the truth about this previously unknown—and still unregulated—chemical that we all have inside us.
