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Author: Robert Tucker
Publisher:
ISBN:
Category : Creative ability in business
Languages : en
Pages : 240
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Book Description
For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to: Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change "Mine" the future and seize new opportunities to deliver superior solutions to customers Establish an "idea management" system so good ideas don't get lost-or show up in the hands of your competitors Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
Author: Robert Tucker
Publisher:
ISBN:
Category : Creative ability in business
Languages : en
Pages : 240
Get Book Here
Book Description
For many companies, mastering "innovation" is a daunting challenge yet an urgent necessity. In this groundbreaking book, corporate innovation guru Robert B. Tucker offers a practical, straightforward approach you can use to design and implement a systematic, growth-generating innovation process that is right for your company or business unit. You'll enjoy the stories and gain valuable insights from Tucker's study of firms that have launched successful innovation initiatives. And you will avoid their mistakes while benefiting from their best practices. You'll learn how to: Cultivate a culture that makes innovation everybody's responsibility and unleashes bottled-up potential for change "Mine" the future and seize new opportunities to deliver superior solutions to customers Establish an "idea management" system so good ideas don't get lost-or show up in the hands of your competitors Fortify your firm's "idea factory" to increase the speed to market of new products, services, process improvements, and business models Lead an innovation initiative and build buy-in with senior management This second edition has been completely revised and updated throughout. It includes a new Innovation Self-Assessment Instrument, so you can evaluate current culture and practices in an objective way, and a discussion of the newly emerging position of chief innovation officer.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442963662
Category :
Languages : en
Pages : 394
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Book Description
Author: Robert B. Tucker
Publisher: ReadHowYouWant.com
ISBN: 1442963646
Category : Electronic books
Languages : en
Pages : 466
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Book Description
Author: Robert B. Tucker
Publisher: Berrett-Koehler Publishers
ISBN: 1609944364
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
You’ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world’s leading toothpaste brand. Learn how Citigroup, the world’s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Author: Robert B. Tucker
Publisher: ReadHowYouWant.com
ISBN: 1442963964
Category : Business & Economics
Languages : en
Pages : 430
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Book Description
Author: Robert B. Tucker
Publisher:
ISBN: 9788186852996
Category : Technological innovations
Languages : en
Pages :
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Book Description
You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate 15 to 20 percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning 80 percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
Author: Oliver Gassmann
Publisher: Springer Science & Business Media
ISBN: 3540247815
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies. The authors focus on three sources of pharmaceutical innovation: new management methods, new technologies, and new forms of internationalization. Their findings are illustrated in the case of the Swiss pharmaceutical industry, the leading exporter of pharmaceutical products in percentage of GDP, and some of its main pharmaceutical firms such as Novartis and Hoffmann-La Roche.
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442963913
Category :
Languages : en
Pages : 386
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Book Description
Author: Robert B. Tucker
Publisher: Berrett-Koehler Publishers
ISBN: 1576755541
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Business managers know that cost-cutting measures cannot create long-term growth--greater revenues require sustained innovation. In this book, Tucker provides a practical step-by-step method any business can use to identify opportunities and encourage innovations that capitalize on them.
Author: Christine Greenhalgh
Publisher: Princeton University Press
ISBN: 0691137994
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Christine Greenhalgh explains the complex process of innovation & how it sustains the growth of firms, industries & economies, combining microeconomic & macroeconomic analysis.
