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Author: Katja Wagner
Publisher: Springer Nature
ISBN: 3658351500
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Author: Katja Wagner
Publisher: Springer Nature
ISBN: 3658351500
Category : Business & Economics
Languages : en
Pages : 257
Get Book Here
Book Description
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.
Author: Katja Wagner
Publisher:
ISBN: 9783658351519
Category :
Languages : en
Pages : 0
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Book Description
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers' attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments. About the author Katja Wagner works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. Her research focuses on consumer behavior with new technologies and digital channels. .
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Dr. Anita Maheshwari
Publisher: Shashwat Publication
ISBN: 9393557292
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Author: Fiona Fui-Hoon Nah
Publisher: Springer Nature
ISBN: 3031055446
Category : Computers
Languages : en
Pages : 566
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Book Description
This book constitutes the refereed proceedings of the 9th International Conference on HCI in Business, Government and Organizations, HCIBGO 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The HCIBGO 2022 proceedings focuses in topics such as artificial intelligence and machine learning, blockchain, service design, live streaming in electronic commerce, visualization, and workplace design.
Author: Taherdoost, Hamed
Publisher: IGI Global
ISBN: 1668452375
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
Investments in technologies such as the cloud, the internet of things (IoT), and robotic process automation are part of a strategy that helps organizations respond to changing customer demands and operational challenges. Emerging technologies are becoming one of the most remarkable elements to be considered in businesses, and e-businesses are no exception. With the expansion of e-businesses worldwide, the great population of e-business leaders tends to increase their knowledge to make future investments in key aspects and implications of their businesses. Thus, e-business leaders need to realize and seize existing opportunities for the advancement of their businesses. Driving Transformative Change in E-Business Through Applied Intelligence and Emerging Technologies contributes a comprehensive source to the existing knowledge and research in the field of e-business and emerging technologies and provides an understanding to readers about the current concepts, trends, technologies, and platforms in e-business. Covering topics such as competitive intelligence, enterprise resource planning systems, and online crowdfunding, this premier reference source is a comprehensive resource for business leaders and executives, IT managers, computer scientists, software engineers, economists, entrepreneurs, students, researchers, and academicians.
Author: Alhamzah Alnoor
Publisher: Springer Nature
ISBN: 3031637178
Category :
Languages : en
Pages : 404
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Book Description
Author: Bill Price
Publisher: Berrett-Koehler Publishers
ISBN: 1523000155
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the bestseller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed. This simplicity for the customer is what Price and Jaffe call frictionless. The book defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents. The approach provides a radically different way for the whole business to focus on the customer experience. It explains how any organization can look at all customer interactions as potential opportunities for improvement and question whether they are helpful or represent symptoms of friction. Lower friction innovators are disrupting established businesses in every industry. This detailed guide shows how any business-from start-ups to major multinational corporations-can remove friction. Being frictionless has become a strategic necessity, and now this strategy is available to any organization.
Author: Antonella Petrillo
Publisher: BoD – Books on Demand
ISBN: 1803557621
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
In the business world, digital transformation involves finding and developing new strategies and modernizing the information technology of private and public companies. This book presents practices, challenges, and opportunities related to digital transformation. It includes fourteen chapters that address digital transformation in a variety of industries, including finance, construction, education, marketing, and more.
Author: cybellium Ltd
Publisher: Cybellium Ltd
ISBN: 1836792883
Category :
Languages : en
Pages : 226
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Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
