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Author: Heather Moore Niver
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869056
Category : Juvenile Nonfiction
Languages : en
Pages : 128
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Book Description
For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.
Author: Heather Moore Niver
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869056
Category : Juvenile Nonfiction
Languages : en
Pages : 128
Get Book Here
Book Description
For those who are interested in sports, and those interested in the nonphysical marketing side of sports, this book offers an exhilarating look at the people who make the glitz and glamor happen. Athlete-endorsed products, Times Square billboards, and sports video games, sports marketers are the savvy professionals who help spread the word about major athletes, teams, and events. Additionally, there are many facets and areas of sports marketing that appeal to a range of different personality types. This book will inform readers of the various aspects of sports marketing, allowing great insight to those interested about where they may fit in this exciting and energizing industry.
Author: Jeri Freedman
Publisher: The Rosen Publishing Group, Inc
ISBN: 1448869080
Category : Juvenile Nonfiction
Languages : en
Pages : 138
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Book Description
Careers in Sports management and administration enable those who love sports to work with athletes, sports teams, and sporting events up closethese positions often provide excellent salaries and benefits. There are a vast number of sports management jobs at professional, college, and high school levels. This lively text enable readers to gain a solid overview of the positions involved in performing the activities necessary for running a team, sports facility, or event. They learn about the types of jobs that relate to players, business, or media functions, and those that work with the public or behind the scenes. Some of the exciting job opportunities covered in this book include: general manager, athletic director, coach, trainer, business manager, agent, facility manager, security manager, ticket sales manager, and public relations manager, among many others. This book will guide readers in developing the skills, knowledge, and training necessary to land a job in this thriving area of the sports industry. Sidebars offer intriguing information about such topics as extreme sports, mentoring, and crisis management at sports facilities. A list of college and university programs in sports management and administration, an At a Glance section about possible career paths and their descriptions, and helpful Bureau of Labor Statistics information will support readers in researching many sports career opportunities.
Author: Carla Mooney
Publisher: The Rosen Publishing Group, Inc
ISBN: 1538381435
Category : Juvenile Nonfiction
Languages : en
Pages : 130
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Book Description
Many people work behind the scenes in sports. Sports personnel work in a variety of careers. They are not on the field, but these professionals are an essential part of the success of their sports organizations. This comprehensive career guide covers the most sought-after careers in sports personnel, including public relations, talent scouts and evaluators, human resources, and financial planning. For each career path, readers will learn about educational and professional requirements, job responsibilities, and job outlook, while also learning job-specific skill building and work experience that they can start today to prepare for a career in the sports industry.
Author: Matthew D. Shank
Publisher: Routledge
ISBN: 131774344X
Category : Business & Economics
Languages : en
Pages : 692
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Book Description
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Author: Marty Gitlin
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477775218
Category : Juvenile Nonfiction
Languages : en
Pages : 147
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Book Description
This career guide highlights the various academic and professional pathways that one can follow to arrive at a career in the sports industry.
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1492584738
Category : Business & Economics
Languages : en
Pages : 905
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Book Description
Contemporary Sport Management, Fifth Edition With Web Study Guide, provides students with an overview of sport management by presenting extensive discussions of the foundational aspects of the profession and current topics from the field. The fifth edition continues to engage students with a full-color format and an integrated web study guide. The text also discusses the role of social media in revolutionizing the industry and the significance of sport as an international institution. Students will learn the relevance of legal, sociocultural, historical, political, and psychological concepts to the management of sport; the professional skills and attitudes of successful sport managers; and ways in which the globalization of sport continues to affect sport management professions. One of the top-selling textbooks in the field, the fifth edition retains many of its popular learning tools for students and also offers several key additions: • Social media sidebars in every chapter prepare future sport managers to confront some of the unique challenges and opportunities of this growing phenomenon. • Professional profiles containing a biography, Q&A, and associated web study guide activity allow students to gain realistic views into the roles of sport managers. • Enhanced ancillaries include a new image bank and chapter quizzes compatible with learning management systems to further support classroom instruction and testing. • A student web study guide now contains more than 171 fully integrated activities to provide opportunities for real-world application. • A retrospective from cofounding editor Janet Parks illustrating how the outstanding roster of contributors has been a hallmark of this title from the beginning. The text also contains a variety of updated learning tools, including international sidebars with associated activities, a timeline, ethics and critical thinking sections, a running glossary, chapter objectives, end-of-chapter reviews, and references to help students stay engaged with the material and understand key concepts and terms. In addition, the web study guide (WSG) contains multiple interactive learning experiences that assist students in retaining the information. Each chapter of the text includes several cross-references to the WSG, allowing students to take advantage of the following features: • Professional profile activities encourage students to test their expectations of the challenges that sport industry professionals face on a daily basis. • Job announcement activities demonstrate the skills that prospective employers seek in particular sport settings. • Web searches point students to the vast amount of information available online. • Portfolio activities help students reflect on questions related to the critical thinking and ethics sections of each chapter. Upon completion of the activities, students will have constructed a portfolio of their reflections on issues they might face as future sport management professionals. • Learning in Action activities help students understand and apply the concepts covered in each chapter. With 20 chapters written by 44 expert contributors, Contemporary Sport Management, Fifth Edition, begins with an overview of the field and historical aspects of the industry. Next, the attributes of effective and professional sport managers and the relevance of managerial and leadership concepts applied to sport management are discussed. In part II, students learn about the major settings in which sport management professionals work today, including professional and amateur sport management sites, sport management agencies, and sport tourism venues. Part III offers information on key functional areas of sport management, such as marketing, communication, finance and economics, and facility and event management. In part IV, readers examine current challenges in the profession, such as issues related to consumer behavior, law, sociology, globalization, and the importance of continuing sport management research. The updated and enhanced fifth edition of Contemporary Sport Management offers a varied and dynamic learning package to assist readers in understanding the many opportunities and challenges in the sport management field. From historical foundations and future directions to current issues and professional skill sets, this popular textbook continues to inform and inspire up-and-coming professionals to have a positive influence on the management of sport.
Author: Daniel J. Bruton
Publisher: Jones & Bartlett Publishers
ISBN: 1449648487
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
"The world of sports marketing can be both exciting and challenging when working with high-level endorsements, licensing agreements, and high profile clients. In Sports Marketing: The View of Industry Experts, readers get a behind the scenes look at industry leaders as they discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will hear directly from some of the most influential and successful people in the business and learn firsthand about the different opportunities available within the wide field of sports marketing, as well as a look at the fundamentals of the positions described."--Publisher's website.
Author: Michelle Wells
Publisher: Lulu.com
ISBN: 0578044994
Category : Sports & Recreation
Languages : en
Pages : 286
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Book Description
People who are fortunate enough to work in sports get paid to do what many sports fans would do for free. The questions then become: 1) what can a person do to get that dream job in sports, and 2) what makes someone successful once in the job? A Career In Sports: Advice from Sports Business Leaders answers these questions and many more. This book captures advice from 31 sports executives working in areas such as college athletics, pro sports, sponsorship, and player personnel. Their insights are valuable to students and young professionals starting careers in sports and anyone who is looking to make a career change into the sports industry.
Author: Maddox Howe
Publisher: Scientific e-Resources
ISBN: 1839473703
Category :
Languages : en
Pages : 343
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Book Description
Sport management is the field of business dealing with sports and recreation. Some examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, sports economics, sport finance, and sports information. Today the facilities for sports and fitness programs resemble less and less the old gymnasiums and stadiums of the past. As competition increases among fitness centres and athletics and recreation programs, the quality of facilities must improve. Multiuse facilities, designed to accommodate a variety and non-profit organizations. The present book entitled Management of Sports and Physical Education is a marvellous effort by the author in the field of physical education and sports science, administration and management; it is especially intended for the students of various physical educational programs. Hopefully, the book will be useful for the students and teachers of physical education and sports, administrators, etc.
Author: Dr. Goraksha Vitthalrao Pargaonkar
Publisher: Friends Publications (India)
ISBN: 9388457870
Category : Education
Languages : en
Pages : 126
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Book Description
Sport management is the field of business dealing with sports and recreation. Some examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, sports economics, sport finance, and sports information. Bachelor's and master's degrees in sport management are offered by many colleges and universities.
