Marketing Identities Through Language

Marketing Identities Through Language PDF Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Marketing Identities Through Language

Marketing Identities Through Language PDF Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Acadie Then and Now

Acadie Then and Now PDF Author: Warren A. Perrin
Publisher: Andrepont Publishing LLC
ISBN: 9780976892731
Category : History
Languages : en
Pages : 0

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Book Description
Acadie Then and Now: A People's History is an international collection of articles from 50 authors that chronicles the historical and contemporary realities of the Acadian and Cajun people worldwide. In 1605, French colonists settled Acadie (today Nova Scotia, Canada) and for the next 150 years developed a strong and unique Acadian culture. In 1755, the British conducted forced deportations of the Acadians rendering thousands homeless, and for the next 60 years these exiles migrated to seaports along the Atlantic Ocean and the Gulf of Mexico, eventually settling in new lands. This tragic upheaval did not succeed in extinguishing the Acadians, but instead planted the seeds of many new Acadies, where today their fascinating culture still thrives. This collection includes 65 articles on the Acadians and Cajuns living today in the American states of Louisiana, Texas, and Maine, in the Canadian provinces of New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland, and Quebec, and in the French regions of Poitou, Belle-Ile-en-Mer, and St-Pierre et Miquelon.

The Oxford Dictionary of Foreign Words and Phrases

The Oxford Dictionary of Foreign Words and Phrases PDF Author: Jennifer Speake
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 512

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Book Description


A Frequency Dictionary of French

A Frequency Dictionary of French PDF Author: Deryle Lonsdale
Publisher: Routledge
ISBN: 1135973504
Category : Foreign Language Study
Languages : en
Pages : 974

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Book Description
A Frequency Dictionary of French is an invaluable tool for all learners of French, providing a list of the 5000 most frequently used words in the language. Based on a 23-million-word corpus of French which includes written and spoken material both from France and overseas, this dictionary provides the user with detailed information for each of the 5000 entries, including English equivalents, a sample sentence, its English translation, usage statistics, and an indication of register variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are thematically-organized lists of the top words from a variety of key topics such as sports, weather, clothing, and family terms. An engaging and highly useful resource, the Frequency Dictionary of French will enable students of all levels to get the most out of their study of French vocabulary. Former CD content is now available to access at www.routledge.com/9780415775311 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work. Deryle Lonsdale is Associate Professor in the Linguistics and English Language Department at Brigham Young University (Provo, Utah). Yvon Le Bras is Associate Professor of French and Department Chair of the French and Italian Department at Brigham Young University (Provo, Utah).

The Romances of Chretien de Troyes

The Romances of Chretien de Troyes PDF Author: Joseph J. Duggan
Publisher: Yale University Press
ISBN: 0300133707
Category : Literary Criticism
Languages : en
Pages : 412

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Book Description
Twelfth-century French poet Chrétien de Troyes was one of the most influential figures in Western literature, for his romantic poems on the legend of King Arthur gave rise to a tradition of storytelling that continues to this day. This important and fascinating book is a study of all of Chrétien’s work. Joseph J. Duggan begins with an introduction that sets Chrétien within the social and intellectual currents of his time. He then organizes the book in chapters that focus on major issues in Chrétien’s romances rather than on individual works, topics that range from the importance of kinship and genealogy to standards of secular moral responsibility and from Chrétien’s art of narration to his representation of knighthood. Duggan offers new perspectives on many of these themes: in a chapter on the influence of Celtic mythology, for example, he gives special attention to the ways Chrétien integrated portrayals of motivation with mythic themes and characters, and in discussing the Grail romance, he explores the parallels between Perceval’s and Gauvain’s adventures.

The Hutchinson Concise Dictionary of Music

The Hutchinson Concise Dictionary of Music PDF Author: Barrie Jones
Publisher: Routledge
ISBN: 1135950253
Category : Music
Languages : en
Pages : 780

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Book Description
The Hutchinson Concise Dictionary of Music, in 7,500 entries, retains the breadth of coverage, clarity, and accessibility of the highly acclaimed Hutchinson Encyclopedia of Music, from which it is derived. Tracing its lineage to the Everyman Dictionary of Music, now out of print, it boasts a distinguished heritage of the finest musical scholarship. This book provides comprehensive coverage of theoretical and technical music terminology, embracing the many genres and forms of classical music, clearly illustrated with examples. It also provides core information on composers and comprehensive lists of works from the earliest exponents of polyphony to present-day composers.

Autumn in Peking

Autumn in Peking PDF Author: Boris Vian
Publisher: Tamtam Books
ISBN:
Category : Fiction
Languages : en
Pages : 310

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Book Description
Fiction. Translated from the French by Paul Knobloch. Originally published in 1947. "In the Exopotamian desert, where hepatrols blossom and children collect little animals called sandpeepers, the sun shines in an unusual way: it produces eerie black zones whose mysteries remain unexplained. Above all, Vian's pecurilar way with language proves that, indeed, life in the desert is equal to none. Since unusual language is bound to produce unusual fiction, it follows that the story does not take place in the fall, nor is it set in China" - from the Foreword by Marc Lapprand. The fourth novel by Vian, who was a contemporary of Sartre and Beauvoir. His innovative style, cutting-edge during his lifetime, but only successful in the sixties, made him an icon of the May 1968 student movement.

The Flight of the Angels

The Flight of the Angels PDF Author: Alistair Charles Rolls
Publisher: Rodopi
ISBN: 9789042004672
Category : Literary Criticism
Languages : en
Pages : 380

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Book Description
It is a close study of four novels by Boris Vian. It aims to show how L'Ecume des jours, L'Automne a Pekin, L'Herbe rouge and L'Arrache-coeur form a unified and coherent tetralogy. By establishing close links between these four texts, it becomes possible to achieve a more comprehensive understanding, not only of the significance of the tetralogy in exposing a complex and multi-layered novelistic strategy at the heart of the vianesque, but of the individual novels as autonomous creations. An examination of the novels reveals that they are not merely joined to one another via a superficial network of textual similarities (that which I refer to as intratextuality), but that this intertwining is emblematic of a common method of narrative construction. Each Vian novel is dependent, for a thorough understanding of the text to be possible, upon the multiple lines of external influence running through it. The sources of this influence (which I refer to as intertextuality) are located in various major texts of twentieth century literature, anglophone as well as francophone. Thus, in each instance the narrative is driven by a complicated interaction of intratextuality and intertextuality."

Red Grass

Red Grass PDF Author: Boris Vian
Publisher: Tamtam Books
ISBN: 9780966234695
Category : Fiction
Languages : en
Pages : 0

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Book Description
A narrative about an engineer, Wolf, who invents a bizarre machine that allows him to revisit his past and erase inhibiting memories.

4 Dada Suicides: Selected Texts

4 Dada Suicides: Selected Texts PDF Author: Arthur Cravan
Publisher: Atlas Press (GB)
ISBN:
Category : Art
Languages : en
Pages : 280

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Book Description
Vache, Jacques Atlas Anti-Classics This book collects together works by four 'writers' on the fringes of the Dada movement in 1920's Paris. All four took the nihilism of the movement to its ultimate conclusion, their works are remnants of lives lived to the limit and then cast aside with nonchalance and abandon. Yet, their writings - to which they attached so little importance - still exert a powerful allure and were a vital inspiration to the Dada movement.