Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary PDF Download
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Author: Matt Hills
Publisher: Springer
ISBN: 1137463325
Category : Performing Arts
Languages : en
Pages : 214
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Book Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Author: Matt Hills
Publisher: Springer
ISBN: 1137463325
Category : Performing Arts
Languages : en
Pages : 214
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Book Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Author: Matt Hills
Publisher: Springer
ISBN: 1137463325
Category : Performing Arts
Languages : en
Pages : 155
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Book Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Author: Andrew O'Day
Publisher: Bloomsbury Publishing
ISBN: 1786724715
Category : Performing Arts
Languages : en
Pages : 360
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Book Description
Peter Capaldi's Doctor Who – unpredictable, embattled, mercurial - has raised many fresh issues for followers of the Time Lord. In this book, the first to address the Capaldi era in depth, international experts on the show explore Capaldi's portrayal of the Doctor, and Steven Moffat's role as show writer and executive producer. They evaluate the effect of Capaldi's older age on the series' pace and themes; his Scottishness and representations of Scotland in Doctor Who's history, and the roles of the Doctor's female companions, particularly Clara Oswald as played by Jenna Coleman. The politics of war are addressed, as is the development of the alien-fighting military organisation UNIT in the show, as well as controversial portrayals of the afterlife and of immortality. There's discussion of promotional discourses, the imagining of the Twelfth Doctor in fan fiction and fan art, fan responses to the re-gendering of the Master as female, and of Christmas television and the uncanny. For fans, scholars and students alike, this book is a fitting tribute to and assessment of Peter Capaldi's Doctor Who.
Author: Paul Booth
Publisher: Bloomsbury Publishing
ISBN: 1350116742
Category : Fiction
Languages : en
Pages : 217
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Book Description
Watching Doctor Who explores fandom's changing attitudes towards Doctor Who. Why do fans love an episode one year but deride it a decade later? How do fans' values of Doctor Who change over time? As a show with an over fifty-year history, Doctor Who helps us understand the changing nature of notions of 'value' and 'quality' in popular television. The authors interrogate the way Doctor Who fans and audiences re-interpret the value of particular episodes, Doctors, companions, and eras of Who. With a foreword by Paul Cornell.
Author: Paola Brembilla
Publisher: Routledge
ISBN: 1351628356
Category : Performing Arts
Languages : en
Pages : 350
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Book Description
Reading Contemporary Serial Television Universes provides a new framework—the metaphor of the narrative ecosystem—for the analysis of serial television narratives. Contributors use this metaphor to address the ever-expanding and evolving structure of narratives far beyond their usual spatial and temporal borders, in general and in reference to specific series. Other scholarly approaches consider each narrative as composed of modular elements, which combine to create a bigger picture. The narrative ecosystem approach, on the other hand, argues that each portion of the narrative world contains all of the main elements that characterize the world as a whole, such as narrative tensions, production structures, creative dynamics and functions. The volume details the implications of the narrative ecosystem for narrative theory and the study of seriality, audiences and fandoms, production, and the analysis of the products themselves.
Author: Brigid Cherry
Publisher: Manchester University Press
ISBN: 1526151863
Category : Performing Arts
Languages : en
Pages : 362
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Book Description
Doctor Who – new dawn explores the latest cultural moment in this long-running BBC TV series: the casting of a female lead. Analysing showrunner Chris Chibnall and Jodie Whittaker’s era means considering contemporary Doctor Who as an inclusive, regendered brand. Featuring original interview material with cast members, this edited collection also includes an in-depth discussion with Segun Akinola, composer of the iconic theme tune’s current version. The book critically address the series’ representations of diversity, as well as fan responses to the thirteenth Doctor via the likes of memes, cosplay and even translation into Spanish as a grammatically gendered language. In addition, concluding essays look at how this moment of Who has been merchandised, especially via the ‘experience economy’, and how official/unofficial reactions to UK lockdown helped the show to further re-emphasise its public-service potential.
Author: Miglena Sternadori
Publisher: John Wiley & Sons
ISBN: 1119151554
Category : Social Science
Languages : en
Pages : 499
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Book Description
A scholarly work examining the continuing evolution of the magazine—part of the popular Handbooks in Media and Communication series The Handbook of Magazine Studies is a wide-ranging study of the ways in which the political economy of magazines has dramatically shifted in recent years—and continues to do so at a rapid pace. Essays from emerging and established scholars explore the cultural function of magazine media in light of significant changes in content delivery, format, and audience. This volume integrates academic examination with pragmatic discussion to explore contemporary organizational practices, content, and cultural impact. Offering original research and fresh insights, thirty-six chapters provide a truly global perspective on the conceptual and historical foundations of magazines, their organizational cultures and narrative strategies, and their influences on society, identities, and lifestyle. The text addresses topics such as the role of advocacy in shaping and changing magazine identities, magazines and advertising in the digital age, gender and sexuality in magazines, and global magazine markets. Useful to scholars and educators alike, this book: Discusses media theory, academic research, and real-world organizational dynamics Presents essays from both emerging and established scholars in disciplines such as art, geography, and women’s studies Features in-depth case studies of magazines in international, national, and regional contexts Explores issues surrounding race, ethnicity, activism, and resistance Whether used as a reference, a supplementary text, or as a catalyst to spark new research, The Handbook of Magazine Studies is a valuable resource for students, educators, and scholars in fields of mass media, communication, and journalism.
Author: Erin Hanna
Publisher: Rutgers University Press
ISBN: 0813594707
Category : Literary Criticism
Languages : en
Pages : 301
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Book Description
Only at Comic-Con examines the relationship between exclusivity and the proliferation of media industry promotion at the San Diego Comic-Con, from the convention's founding in 1970 to its current status as a destination for hundreds of thousands of pop culture fans and a hub of Hollywood hype and buzz.
Author: Melissa A. Click
Publisher: Routledge
ISBN: 1317268253
Category : Social Science
Languages : en
Pages : 714
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Book Description
The field of fan studies has seen exponential growth in recent years and this companion brings together an internationally and interdisciplinarily diverse group of established scholars to reflect on the state of the field and to point to new research directions. Engaging an impressive array of media texts and formats and incorporating a variety of methodologies, this collection is organized into six main sections: methods and ethics, technologies and practices, identities, race and transcultural fandom, industry, and futures. Each section concludes with a conversation among some of the field’s leading scholars and industry insiders to address a wealth of questions relevant to each section topic.
Author: Elizabeth Evans
Publisher: Routledge
ISBN: 1000761924
Category : Social Science
Languages : en
Pages : 310
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Book Description
This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience ‘engagement’ has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is ‘engaging’ and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.
