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Author:
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1028
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Book Description
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author:
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1028
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Book Description
Author:
Publisher: Perfection Learning
ISBN: 9780756949068
Category : Children's stories
Languages : en
Pages : 0
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Book Description
Kim Possible series #2.
Author: Rich Mintzer
Publisher: Volo
ISBN: 9780786845729
Category : Juvenile Fiction
Languages : en
Pages : 52
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Book Description
Kim Possible can do anything. Find out all about the life of a teenage super-spy in this 48-page full-color scrapbook. You'll learn about Kim's extraordinary adventures around the globe as she thwarts evil with the help of her best friend Ron Stoppable and his pet naked mole rat, Rufus. Plus top-secret dossiers on Senor Senior, Sr.; his son Senor Senior, Jr.; and all the evil villains with plans for world domination. Also included is information about Kim's clever gadgets-her hair dryer/grappling hook, the Kimmunicator, and more!
Author:
Publisher:
ISBN:
Category : Videodiscs
Languages : en
Pages : 290
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Book Description
Author: Florence Williams
Publisher: W. W. Norton & Company
ISBN: 0393242722
Category : Science
Languages : en
Pages : 206
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Book Description
"Highly informative and remarkably entertaining." —Elle From forest trails in Korea, to islands in Finland, to eucalyptus groves in California, Florence Williams investigates the science behind nature’s positive effects on the brain. Delving into brand-new research, she uncovers the powers of the natural world to improve health, promote reflection and innovation, and strengthen our relationships. As our modern lives shift dramatically indoors, these ideas—and the answers they yield—are more urgent than ever.
Author: Jeff Speck
Publisher: Macmillan
ISBN: 0865477728
Category : Architecture
Languages : en
Pages : 321
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Book Description
Presents a plan for American cities that focuses on making downtowns walkable and less attractive to drivers through smart growth and sustainable design
Author: NA NA
Publisher: Springer
ISBN: 1137081686
Category : Technology & Engineering
Languages : en
Pages : 205
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Book Description
This is the first book to provide a comprehensive and systematic account of the phenomenon of cinematic remaking. Drawing upon recent theories of genre and intertextuality, Film Remakes describes remaking as both an elastic concept and a complex situation, one enabled and limited by the interrelated roles and practices of industry, critics, and audiences. This approach to remaking is developed across three broad sections: the first deals with issues of production, including commerce and authors; the second considers genre, plots, and structures; and the third investigates issues of reception, including audiences and institutions.
Author:
Publisher: DIANE Publishing
ISBN: 1428967184
Category :
Languages : en
Pages : 38
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Book Description
Author: Mark Novak
Publisher: Routledge
ISBN: 1317347080
Category : Social Science
Languages : en
Pages : 1093
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Book Description
Opportunities and optimism in Aging. Issues in Aging, 3rd edition takes an optimistic view of aging and human potential in later life. This book presents the most up-to-date facts on aging today, the issues raised by these facts, and the societal and individual responses that will create a successful old age for us all. Mark Novak presents the full picture of aging--exhibiting both the problems and the opportunities that accompany older age. The text illustrates how generations are dependent on one another and how social conditions affect both the individual and social institutions. Learning Goals -Upon completing this book, readers will be able to: -Understand how large-scale social issues--social attitudes, the study of aging, and demographic issues--affect individuals and social institutions -Identify the political responses to aging and how individuals can create a better old age for themselves and the people they know -Separate the myths from the realities of aging -Recognize the human side of aging -Trace the transformation of pension plans, health, and opportunities for personal expression and social engagement to the new ecology of aging today
