Author: Eduardo Viggiano
Publisher: Nobuko
ISBN: 9871135742
Category :
Languages : es
Pages : 76

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Book Description

Author: Eduardo Viggiano
Publisher:
ISBN: 9781512942644
Category :
Languages : es
Pages : 75

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Author: Alan Swann
Publisher:
ISBN: 9788425214899
Category :
Languages : es
Pages : 144

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Book Description
Todos los disenos graficos logrados comparten una cualidad clave: la capacidad de hacer que el mensaje llegue a su publico particular. Diseno y Marketing contiene claves para dirigirse a esta audiencia con precision y exito. Explica por que la eleccion de la tipografia, color, formato, fotografia o ilustracion es tan crucial para conseguir un resultado final logrado, que haga vender. Tambien da una guia clara y practica, basada en casos de estudio reales, de como tomar decisiones de diseno correctas y conseguir el estilo adecuado para cada trabajo. El libro empieza examinando los elementos constructivos basicos del diseno (formas, tamanos, formatos, tipografia, ilustracion, fotografia, etc.), mostrando como cada uno de ellos desempena su papel en el establecimiento del enfoque general del diseno. A continuacion examina las categoria estilisticas aceptadas en cada area de mercado, explicando y analizando sus componentes y mostrando como pueden usarse sus diversos elementos para hacer que los disenos individuales destaquen como algo especial. Finalmente, en ocho casos practicos de estudio se examinan proyectos reales que algunos de los mejores disenadores de la actualidad han emprendido, haciendole llegar al lector lo importante que es enfocar analiticamente las especificaciones de un diseno, la forma de elaborar el mensaje exacto que el cliente pretende que transmitan los disenos y como se consigue un resultado que haga esto con efectividad.

Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686

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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author: Máxima J. López Eguilaz
Publisher:
ISBN: 9788436236217
Category : Business & Economics
Languages : es
Pages : 288

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Book Description

Author: Glen L. Urban
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 746

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Book Description
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.

Author:
Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 368

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Author:
Publisher: Advanced Micro Systems Sdn Bhd
ISBN:
Category : Computers
Languages : es
Pages : 64

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Book Description
Este curso se enfoca en enseñar a los estudiantes habilidades de diseño de marca y creación de materiales de marketing utilizando Adobe Illustrator. Los estudiantes aprenderán sobre identidad de marca, colores de marca y diseño de imagen, entre otros conceptos. El curso abarca proyectos de marketing como carteles, pancartas publicitarias y envases de marca, entre otros. A través de proyectos prácticos, los estudiantes dominarán la capacidad de crear trabajos de diseño de marca y marketing profesionales y únicos en Adobe Illustrator, brindando apoyo creativo y visual para empresas y campañas de marketing.

Author: Ricardo Hoyos Ballesteros
Publisher:
ISBN: 9781461935988
Category : Marketing
Languages : es
Pages : 203

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Book Description

Author: Raja Rajamannar
Publisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.